Honda Cars India has launched a virtual showroom 'Direct Connect' for its Elevate SUV. The platform allows users to interact with experts in real-time.
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Honda Cars India recently announced the launch of 'Direct Connect', a virtual showroom that allows users to interact while deciding to purchase a vehicle. This platform has been introduced for Honda's most premium offering in the SUV segment, the Elevate. It will allow users to explore the vehicle in-depth with an enhanced user experience interface.
Kunal Bahl, Vice President, Marketing & Sales, Honda Cars India, said, “As technology evolves, HCIL remains steadfast in its commitment towards digitalisation. Our latest platform, Direct Connect, exemplifies this commitment by offering users a one-of-a-kind car buying experience that gives them a simultaneous two-way real-time interaction between the user and the expert.”
Also read: Honda joins hands with IIT Delhi and Bombay for joint research on AI technology
The manufacturer says that it has used real-time cloud visualizer technology to provide this experience and this feature will be made available in other models as well in the future.
Direct contact: allowing virtual contact with real people
According to Honda, this new platform, 'Direct Connect' is a direct-to-customer (D2C) platform. With this platform the user can view the vehicle in 3D and even interact with an expert representative from Honda through the device's microphone, providing a seamless and live interactive experience from the comfort of their homes. The experts will not only help them locate the car but will also explain the features of the car, guide them to choose the right variant, tell about accessories and also show effective price estimates, the company said.
Bahl added, “With this engaging platform, we aim to offer our customers a unique and enjoyable way to explore the Honda Elevate, enabling them to make informed decisions from the comfort of their homes or offices.”
Also Read: Honda Elevate Apex Edition Launched 12.86 lakh rupees. Know what's new
Direct Connect: Features
The Direct Connect virtual interactive platform enhances the customer experience with the following unique features. A user can explore the Honda Elevate, which means they can view it in 3D, change the colour, view the features and also check out the accessories on the virtual platform. An option to book a test drive with a preferred dealership is also available, which makes it more convenient.
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First Publication Date: September 20, 2024, 08:53 AM IST