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Mahindra has taken a big decision to increase the prices of its ICE engine SUVs and commercial vehicles from April 2026, due to which popular models like Thar and Scorpio will become expensive. But there is relief news for those who buy XUV7XO. The company has announced to give the benefit of the old price to the first 40,000 customers. Why did prices increase and when should you buy a new SUV? Read full details.
The price of all ICE SUVs except Mahindra XUV 7X0 will increase.
Mahindra & Mahindra (M&M) has announced an increase in the prices of its ICE based SUVs and commercial vehicles from April 2026. The company has said a maximum increase of up to 2.5 percent, while the average increase in the entire portfolio will be around 1.6 percent. The new prices will be applicable from 6 April 2026. This decision has been taken due to increase in production cost.
Rising prices of raw materials, commodity and other input expenses have forced the company to transfer some part to customers. Mahindra is India's leading SUV manufacturer and this increase will affect popular models like Thar, Scorpio, XUV 7XO. However, this increase will not affect electric vehicles.
Mahindra XUV 7XO will not be expensive
The special thing is that the recently launched new Mahindra XUV7XO has been given relief from this price hike. The company has said that the first 40,000 bookings will be delivered at the old prices only. These bookings will get the benefit of price protection, that is, initial customers will be able to get the car at the old rate only. Only after that the prices of XUV7XO will be increased.
The current price of XUV7XO starts from Rs 13.66 lakh to Rs 25.07 lakh (ex-showroom). This model is getting good response in the market and the company is taking these steps to honor pre-bookings. This will maintain trust among old customers. Price hike in April is common in the auto industry. Apart from Mahindra, many other companies are also doing this due to cost pressure. However, Mahindra has clarified that the increase is limited and will be only 1.6% on average, which will not put much burden on the customers.
Why did this happen
This increase will help the company maintain its margins, especially when raw material prices are rising and the rupee is weak against the dollar. Mahindra has a strong focus on the SUV segment and this move will support its future growth plans. Customers are advised that if they are thinking of buying a new Mahindra SUV, then contact the dealership before April 6. The old price benefit is still available to interested buyers of the XUV7XO, provided they join the first 40,000 slots.
About the Author
Ram Mohan Mishra, working as a senior sub-editor in News 18 Hindi, has been in digital media since 2021. He is currently looking at the auto desk here. He likes to write about cars and bikes. Before this he drove…read more
