Mahindra & Mahindra has achieved excellent sales performance across its various segments in January 2026. The company has seen growth in automotive, commercial vehicles (CVs) and tractors sales. Mahindra, known for its SUVs, reflects its strong position in the Indian market and the success of its new products.
In the automotive segment, Mahindra sold a total of 1,04,309 vehicles, which includes exports. This is an annual growth (YoY) of 24% compared to the same period last year. In January last year, the company had sold about 85,432 units. Sales of utility vehicles (mainly SUVs and passenger vehicles) in the domestic market stood at 63,510 units, which is 25% more than 50,659 units in January 2025.
Shine on the power of SUVs!
This growth has mainly come from the company's popular SUV models like Thar Roxx, XUV 3XO, XUV700, and the recently launched XUV 7XO and electric XEV 9S. These new models have achieved record bookings, with the XEV 9S and 7XO registering a combined 93,689 bookings, strengthening the company's leadership in the SUV segment. Mahindra's SUV strategy has attracted customers, which includes differentiated features, safety and value-for-money offerings.
Increased demand for commercial vehicles
The company also performed brilliantly in the commercial vehicles (CVs) segment. Sales in the domestic CV and 3-wheeler segment reached 37,222 units, registering a growth of 23%. Demand in the LCV (<3.5T) category remained strong as in previous months, especially in logistics and small businesses. This growth is related to economic recovery, infrastructure projects and rural demand.
Agriculture gave a boost
Mahindra showed even more impressive results in the farm equipment segment, i.e. tractors. Domestic sales of Mahindra and Swaraj brand tractors stood at 38,484 units in January 2026, while it was 26,305 units in January 2025. This is a huge increase of more than 46%. This boom in the tractor segment has come due to good monsoon, government schemes, increasing purchasing power of farmers and agricultural mechanization. Mahindra remains India's largest tractor manufacturer and has a strong market share in this segment.
Overall, these January 2026 sales point to Mahindra building on its strong 2025 performance (where the SUV achieved the milestone of 600,000+ units). The company is expecting continued growth in 2026 due to new launches, EV portfolio expansion and plans to increase capacity.