New Delhi. German luxury carmaker Audi has changed its iconic four rings logo in China. This move has not only surprised customers but also created a stir on social media. This Audi logo has been a symbol of luxury and premium quality since the 1930s. But now it has been removed from the new E-Concept Electric Sportback showcased in China.
In this new car displayed in Shanghai, the letters 'AUDI' are prominently displayed in place of the four rings. This change has been specifically aimed at attracting young customers from China.
Why was the new logo changed?
Audi's new logo is part of a co-development project for electric vehicles with SAIC Motors. The move signals Audi's efforts to increase its market share in China's fast-growing electric and hybrid vehicle market.
In recent years, China's automobile market, which is the world's largest market, has been rapidly moving towards electric and hybrid vehicles. Here local brands and foreign automakers are giving a tough challenge to big brands like Audi. For this reason, Audi and SAIC have made this change to strengthen their hold in China.
What was the meaning of the four rings logo?
Audi's four rings logo was not only a design, but it also had historical and cultural significance. In 1932, four major automobile companies of Germany merged, forming “Auto Union AG”. These four companies were Audi, DKW, Horch and Wanderer. Each ring symbolizes these four companies. This merger was done to deal with the economic crisis of that time and to strengthen Germany's automobile industry.
importance of logo
The four rings symbolize equality, unity and partnership.
It tells the story of four companies turning into a big conglomerate.
It reflects Audi's tradition of luxury, innovation and quality.
Today the Audi logo is one of the most iconic automobile logos in the world and is considered a symbol of luxury and innovation.
Reactions on social media
This new logo of Audi has started a new debate on social media. People are looking at it from different perspectives. Some are seeing it as a modern makeover of the brand, while others are seeing it as a lack of emotional connection with the old logo.
Tags: auto news
FIRST PUBLISHED: November 27, 2024, 07:46 IST