Donald Trump wants a greater fat pickup trucks on the streets of Europe and Japan

Donald Trump wants a greater fat pickup trucks on the streets of Europe and Japan

Cultural preferences and infrastructure, not trade barriers, are the main obstacles for sales growth of pickup trucks in Europe and Japan.

Cultural preferences and infrastructure, not trade barriers, are the main obstacles for sales growth of pickup trucks in Europe and Japan.

In the US and Europe, significant differences in car buyers' preferences are the size of vehicles. While consumers in the US, Australia prefer the mammoth-shaped SUVs and pickup trucks, car buyers in Europe, Japan like small, fuel-skilled cars. This pickup trucks do not get much traction in the European market. Now, US President Donald Trump wants to change that picture. He wants to keep big pickup trucks to dominate the thinnest roads in Europe.

In a conversation with CNBC, Trump has said that if there were no trade barriers, pickup trucks would get a strong place in markets such as Japan and Europe. However, in fact, the problem is not with tariffs but with the taste, size and practicality of those vehicles. In short, cultural preferences and infrastructure, not trade barriers, are the main obstacles for the sales growth of pickup trucks in Europe and Japan.

It is Japan or Europe, consumers prefer heavy and more fuel-skilled cars such as Toyota Corolla, Volkswagen Golf and Renault Cleo. On the other hand, carmakers such as Ford, General Motors and Salentis, despite enjoying low tariffs, see their market share abroad. Speaking about this, Trump allegedly told CNBC, “They are taking our cars. They are taking very beautiful Ford F -150s, who do very well. And I am sure we will do very well there, and other things that do very well here, will also do well there.”

He promised after Trump's comments, but so far a tariff is cut from 27.5 percent to 15 percent on Japan. However, even if it goes down, it does not mean that other challenges will end because the roads are narrow, the parking lots are tight, and fuel is prohibitedly expensive.

Japan recorded 3.7 million car sales in 2024. Of them, there were only 570 Chevrolets, 420 cadilacs, and 120 dodge. Ford has not sold a car there in almost a decade. On the other hand, Jeep is the most popular American brand in Japan and has been over a decade for more than a decade.

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First published date: 10 August 2025, 12:40 pm IST

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On seeing this car of Tesla, Trump became fan, immediately signed a check of 70 lakhs

On seeing this car of Tesla, Trump became fan, immediately signed a check of 70 lakhs

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US President Donald Trump bought the Tesla Model S from Allen Musk at the White House. Trump, supporting Tesla, called Protester “radical left -wing”. The model S costs around $ 80,000.

Trump bought the Tesla model S, supporting Musk.

Highlights

  • Trump bought the Tesla Model S at the White House.
  • Trump supported Tesla by meeting Allen Musk.
  • The model S costs around $ 80,000.

New Delhi. Tesla of Elam Musk is in discussion these days for several reasons. Then whether it is the entry of the company in India or the opposition in the world after the proximity to Trump. Now Tesla is under discussion for another reason. US President Donald Trump bought the Tesla model S from Allen Musk on the South Lawn of the White House.

There was a turn in this incident that no one had imagined. In place of the President's security convoy, five gleaming Tesla vehicles stood on the driveway, out of which the red color model S, Trump decided to buy it. When the Trump model sat in the cabin of S, his first reaction was “Sundar”.

Tesla model S will be in White
Tesla was a happy opportunity for Investor when Trump announced to buy the model S on the White House Driveway. Before purchasing Tesla, Trump supported Musk, saying, “I don't like what I am happening to you” and the protester who boycotted Tesla was called “radical left crazy”. Sitting inside the model S, Trump was in a happy mood and said he “gave a heart attack to the secret service” when he talked about the car's 0 – 60 mph speed capacity. Speaking to the media, the US President said that he would write a check for Tesla Model S, which is worth about $ 80,000 (about 70 lakh rupees) and leave it in the White House so that the staff can run it.

Available in 2 trims
Model S is available in two trims – standard and plaid. The model S has a twin motor setup on every axle. The range of the standard version is 660 km, 0 – 100 kmph speed is 3.1 seconds and the top speed is 210 kmph. The top speed of model S plaid is 321 kmph, 0 – 100 kmph speed is less than 2 seconds and range 560 km.

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On seeing this car of Tesla, Trump became fan, immediately signed a check of 70 lakhs

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German carmaker's shares fall amid Trump's return and concerns over US tariff hikes

German carmaker's shares fall amid Trump's return and concerns over US tariff hikes

Stocks in BMW AG and Porsche AG declined on concerns over potential US tariff hikes, with BMW falling 6.8 percent and Porsche reaching a two-year low.

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During his campaign for the presidential elections, Trump has said that he intends to impose tariffs on foreign-made cars imported into the US in order to protect local jobs. (Reuters)

Shares of German automakers led by BMW AG and Porsche AG fell on concerns that the US might raise tariffs on imported cars after Donald Trump returns to the White House.

BMW, which earlier Wednesday reported disappointing quarterly earnings, fell as much as 6.8 percent in Frankfurt. Porsche, maker of the 911 sports cars, fell to its lowest intraday price since the stock began trading more than two years ago.

Also read: Analysts reduce EV development expectations in America after Donald Trump's return

Additional tariffs would hurt German automakers, which ship more vehicles to the U.S. than any other country. The market is becoming increasingly attractive to them due to strong demand for large sport utility vehicles and a slower shift toward EVs than in Europe, allowing them to sell more of their higher-margin combustion-engine models.

During his campaign, Trump said he planned to impose tariffs on foreign-made cars shipped to the US to protect local jobs.

Mercedes-Benz Group AG declined 4.9 percent. Volkswagen AG fell as much as 4.4 percent.

Also read: Nissan cuts 9,000 jobs, halves CEO salary, here's why

German automakers operate several factories in the US where they produce cars for both local buyers and exports – meaning any European retaliatory measures could compound the damage from the trade dispute.

The conflict with the US would create another problem for the Germans, who already face stiff price competition in China and lower demand in Europe.

“Trump is pursuing a distinctly protectionist agenda that relies on higher import tariffs and more restrictions on international trade,” Clemens Fuest, president of Germany's Ifo economic research institute, said on Wednesday.

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First publication date: 08 November 2024, 09:39 am IST

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