Low demand for City, Elevate and Amaze! Honda is not getting more customers, exports also decreased

Low demand for City, Elevate and Amaze! Honda is not getting more customers, exports also decreased

The beginning of the year 2026 was nothing special for Honda Cars India. The company has seen a decline in sales in January 2026 compared to last year. The company has registered total sales of 6,941 units in January 2026. In this, domestic sales were 6,193 units and export was 748 units.

Sales of 6,193 units in the domestic market are 15.45% less than 7,325 units in January 2025 last year. This year-on-year (YoY) decline could be mainly related to lower demand for Honda cars in the market, competition and possibly change in demand patterns for some models. However, a bit of good news is that there has been an improvement on a month-on-month (MoM) basis from 5,807 units in December 2025.

Exports also decreased

The situation in exports was more challenging. Only 748 units were shipped abroad in January 2026, which shows a huge decline of 84.98% from 4,979 units in January 2025. Due to this, total sales decreased by 43.59% from last year's 12,304 units. This sharp decline in exports may become a cause of concern for Honda. Honda Cars India mainly exports the City and Elevate models, which have been strong in the past, but looked affected this month.

What did the company say?

Company's Vice President (Marketing and Sales) Kunal Bahl said that the year has started with a strong environment. Honda Amaze is driving strong demand due to its value-for-money offering, while City and Elevate are making steady contributions. The company is confident of maintaining this positive momentum in the coming months.

Honda is giving discounts to customers

Honda also launched attractive offers in January 2026, which included savings (cash discount, exchange benefits, etc.) of up to ₹ 1.76 lakh on some models. These offers were applicable on Amaze, City (Petrol and Hybrid) and Elevate in select cities, which proved helpful in increasing demand.

Overall, there have been signs of slight recovery in the domestic market, but a large decline in exports affected the overall performance. Amidst the increasing demand for SUVs and EVs in the Indian auto sector, Honda is focusing on its sedan and compact SUV range. The company is expecting better performance in 2026 with new product updates and strong retail strategy. The company currently has its only SUV in the form of Honda Elevate.

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In which variant of new Honda Amaze ADAS is available, which has LED projector headlight, know the features according to the variant.

In which variant of new Honda Amaze ADAS is available, which has LED projector headlight, know the features according to the variant.

New Delhi. Honda Cars India has launched the new and updated version of its popular sub-compact sedan Honda Amaze in the Indian market. This new Amaze is the third generation model, which comes with a completely new design, great interior layout, many advanced features and better safety. Customers can book it by visiting the nearest dealership or online, while its delivery will start from January 2025.

The new Amaze has been launched in three variants – V, VX and ZX. Its prices start from ₹7.99 lakh and go up to ₹10.89 lakh (ex-showroom). These introductory prices will be valid for the next 45 days. If you are planning to buy the new Amaze, then know its variant wise features and prices.

Honda Amaze V: Starting variant (Price: Starting at ₹8 lakh)
– MT: ₹8 lakh | CVT: ₹9.20 lakh
This variant comes with basic features, which include:
– Power adjustable, body-coloured ORVMs (with LED turn indicators),
– 8-inch touchscreen infotainment system (with wireless Android Auto and Apple CarPlay),
– 7-inch MID display and voice commands.
– 4-speaker sound system, manual AC, and 14-inch steel wheels (with covers).
– LED projector headlights, LED DRLs, and shark-fin antenna.

Safety Features:
6 airbags, ABS with EBD, electronic stability control (ESC), traction control, hill start assist, ISOFIX child seat mounts, and rear parking sensors and camera.

Honda Amaze VX: Mid-spec variant (Price: Rs. 9.10 lakh onwards)
– MT: ₹9.10 Lakh | CVT: ₹10 lakh
This variant offers advanced features along with the features of the base variant:
– LED projector fog lights, 15-inch alloy wheels, and power-folding ORVMs.
– Auto headlamps and wipers, push start/stop button, and rear defogger.
– Rear AC vents, wireless charger, and connected car technology (with Alexa compatibility).
Features like reverse camera and lane watch camera are also included in it.

Honda Amaze ZX: Top-spec variant (Price: starts at ₹9.70 lakh)
– MT: ₹9.70 Lakh | CVT: ₹10.90 lakh
The ZX variant comes with all the features of the VX variant:
– Dual-tone 15-inch alloy wheels.
– Honda Sensing ADAS features such as:
– Adaptive Cruise Control,
– Automatic emergency braking system,
– Lane Keep Assist, and
– Auto high beam.
– Available in 6 attractive colors: Radiant Red Metallic, Obsidian Blue Pearl, Golden Brown Metallic, Meteoroid Gray Metallic, Lunar Silver Metallic, and Platinum White Pearl.

Engine and Performance
The new Honda Amaze has the same 1.2-litre, 4-cylinder, naturally aspirated petrol engine, which generates 90hp power and 110Nm torque. It is offered with 5-speed manual and CVT automatic transmission options.
– Fuel efficiency of CVT auto: 19.46 kmpl
– Fuel efficiency of 5-speed MT: 18.65 kmpl

Design and Warranty
The new Amaze has a large and attractive front grille, twin-pod projector headlights, and sleek bumper design. The 15-inch multi-spoke alloy wheels give it a premium look. The side profile remains similar to the previous model, but the wing mirrors have now shifted from the pillars to the doors. The company is giving a standard warranty of 3 years on New Amaze, which can be extended up to 7 years (unlimited kilometers).

Tags: auto news, Honda Amaze

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Honda City and Amaze get year-end offers with benefits up to ₹88,600

Honda City and Amaze get year-end offers with benefits up to ₹88,600

The Honda City facelift arrived earlier this year and now comes with a cash discount of up to 25,000. Alternatively, you can choose to get free accessories from the dealer worth 26,947. There is also an exchange bonus of 15,000, a customer loyalty bonus of 4,000 and a Honda car exchange bonus of 6,000. Corporate buyers get a discount of 5,000, while there’s a special corporate discount of 20,000 on the sedan.

Also Read : Honda cars to be pricier from next month, follows Maruti Suzuki and Tata Motors.

Concerning variant-wise offers, the Honda City VX and ZX get an extended warranty worth 13,651 as part of the package. The City Elegant Edition introduced earlier this year gets a special edition benefit worth 40,000 and an exchange bonus of 10,000. The discounts also extend to the City Hybrid in the brand’s lineup.

The Honda Amaze gets benefits across its variant range including cash and corporate discounts as well as loyalty bonuses for existing Honda owners

On the Honda Amaze, the S variant is available with a cash discount of 35,000 or free accessories worth 42,444. Customers can also avail of an exchange bonus of 15,000 a corporate discount of 3,000 and a special corporate discount of 20,000. If you are an existing Honda user, the company will give you a loyalty bonus of 4,000.

Furthermore, the Honda Amaze E variant gets a cash discount of 15,000 or buyers can opt for free accessories worth 18,148. The subcompact sedan also gets a loyalty bonus of 4,000, a corporate discount of 3,000 and a special corporate discount of 20,000. Buyers exchanging their old car will get a bonus of 15,000.

Also Read : 2023 Honda City first drive review: Sedan, now sportier, refuses to lay low.

The Honda Amaze Elite Edition gets a special edition benefit worth 30,000, an exchange bonus of 10,000, 3,000 worth of corporate discount and a loyalty bonus of 4,000. Lastly, the Amaze VX gets a cash discount of 25,000 or accessories worth 30,245. Customers can also avail an exchange bonus of 15,000, a special corporate discount of 20,000 and a corporate discount of 3,000. There’s a customer loyalty bonus of 4,000 for existing owners.

Make sure to check with your local dealer for the best offers to get the final price on the Honda City and Amaze. The offers also come at a good time with the automaker slated to hike prices across its lineup from January onwards.

First Published Date: 07 Dec 2023, 15:54 PM IST


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