Jaguar Land Rover announces Holiday Service Camp with special offers, Chauffeur training program

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Jaguar Land Rover has announced its new Holiday Service Camp for customers that will be held between December 4-9, 2023. The service camps will be held at the company’s authorised dealerships and include offers on branded goods, accessories, value-added services and a new Chauffeur Training Program.

By: HT Auto Desk
| Updated on: 02 Dec 2023, 16:50 PM

Range Rover Velar
The service camps include offers on branded goods, accessories, value-added services and a new Chauffeur Training Program.

Under the Holiday Service Camp, customers can bring in their Jaguar or Land Rover vehicles for a comprehensive 32-point electronic vehicle health check-up. The service technicians will also check the brakes, wipers, tyres and fluids, as well as the battery health.

Also Read : Tata Avinya series electric SUVs to be underpinned by JLR’s EMA platform

Speaking about the service campaign, Rajan Amba, Managing Director, JLR India, said, “Amidst the excitement of the holiday season, ensuring your vehicle is in top condition becomes paramount. Our holiday service camps offer more than just convenience; they’re a lifeline for a smooth and worry-free journey. From ensuring safety on winter roads to maintaining peak performance for those memorable road trips, investing in our tailored services guarantees complete peace of mind.”

Watch: 2023 Range Rover Velar SUV review: Luxury powerhouse for the elite

The more interesting addition is the specially curated Chauffeur Training Program that will cover all aspects of driving and vehicle maintenance, the company said in a statement. Customers wanting to avail of any of the services will have to schedule an appointment with their respective service centres. Do note that the chauffeur training program will be available in select cities across the country. JLR has 25 dealerships across 21 cities in India

First Published Date: 02 Dec 2023, 16:50 PM IST

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Tata’s Jaguar aims to bounce back from mediocrity with a shock design. Know more

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Tata Motors-owned British luxury car brand Jaguar aims to bounce back from mediocrity. To achieve that target, the automaker plans to tap rich American buyers with polarizing designs. Auto News has reported that the automaker is targeting 20 million millionaires in the US who could be its potential customers in an attempt to salvage the brand. Jaguar Land Rover CEO Adrian Mardell believes that chasing volume has impacted the brand negatively and in a revised strategy, the company aims to change that situation.

The report has quoted Mardell saying that Jaguar will aim for a lower volume and higher price positioning, which will be the right thing to do for the company. This would make the Jaguar cars more elusively premium, raising the bar. He pointed to the fact that during the 1990s, Jaguar was highly successful in the North American market, when its cars were more expensive and targeted a wealthier demographic than the brand has been chasing for the last 20 years.

(Also read: JLR on track to become all-electric luxury brand; new car launches slated for 2025: N Chandrasekaran)

The JLR chief further conceded that the automaker’s strategy to chase volume during the previous two decades, first under Ford and then Tata Motors, has resulted in it losing touch with the wealthy car buyer community. He also admitted that it is a lot of work to build that brand equity. In order to bring back the luxury glory to the brand, Jaguar is focusing on fearless designs, which would be conceived to shock and reengage wealthy buyers.

The auto company’s design chief Gerry McGovern said that the brand will not worry about being loved by everybody. “What we will not worry about is being loved by everybody, because that is the kiss of death,” he said further adding that this is what has put Jaguar in the situation it is in today, which is with no equity whatsoever.

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