Mahindra snatches the name of its SUV, now the new electric vehicle will be called 'BE 6', legal fight will continue with Indigo

Mahindra snatches the name of its SUV, now the new electric vehicle will be called 'BE 6', legal fight will continue with Indigo

by with No Comment Car Review

New Delhi. Mahindra & Mahindra Ltd has decided to change the name of its new electric SUV 'BE 6e' to 'BE 6'. Mahindra has said that it will continue the legal fight against Indigo Airlines' parent company InterGlobe Aviation over the name of the electric SUV. InterGlobe claims that '6E' is its airline's design trademark and has been a part of its identity for the past 18 years.

Mahindra said in a statement that their brand name is 'BE 6e' and not just '6e', which is completely different from Indigo's trademark. The carmaker also said that its product and design are completely different from those in the airline sector and hence there is no possibility of any confusion. Mahindra stressed that the trademark application it has filed is for a completely different industry and product.

Where did the matter start?
On December 3, 2024, InterGlobe Aviation filed a case against Mahindra in the Delhi High Court. They claim that the use of the name Mahindra's new electric SUV BE 6e is an infringement of their trademark '6e'. The airline claimed that '6E' has been an integral part of its identity for the last 18 years. It is a registered trademark, which is widely recognized globally. This matter will go up for hearing in the court on December 9.

InterGlobe said, “Unauthorized use of '6E' in any form is a violation of our brand's reputation and identity. We will take every possible step to protect our intellectual property and brand.”

Indigo also embroiled in trademark dispute
It is noteworthy that Indigo itself has faced a trademark dispute. Tata Motors had objected to the use of the name Indigo. Tata named its sedan car 'Indigo' in 2002, while InterGlobe Aviation started its first flight in 2006 under the name Indigo.

Mahindra's stance
Expressing regret over this controversy, Mahindra said that two big Indian companies should not get entangled in such unnecessary disputes. Mahindra said that we have decided to change the name of our product to 'BE 6' so that the controversy can be ended and we can move forward.”

Mahindra's new electric SUV is BE 6e
Mahindra launched its first “electric origin” SUVs ‘BE 6e’ and ‘XEV 9e’ on 26 November 2024. Just a day before, on November 25, the trademark registrar had accepted the name 'BE 6e' for registration. If this name is registered, Mahindra will get the right to use the name 'BE 6e'.

Mahindra has expressed hope that this dispute will end soon and Indian companies will encourage each other's progress.

Tags: auto news, Mahindra and Mahindra

FIRST PUBLISHED: December 8, 2024, 15:44 IST

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Mahindra got stuck by naming the car '6E', Indigo filed a lawsuit, companies issued statements

Mahindra got stuck by naming the car '6E', Indigo filed a lawsuit, companies issued statements

by with No Comment Car Review

New Delhi. The dispute over the use of '6E' trademark has intensified between vehicle manufacturer Mahindra & Mahindra (M&M) and Indigo Airlines' owner InterGlobe Aviation. Mahindra has said that it is trying to find a solution to this issue through mutual dialogue.

On the other hand, IndiGo rejected Mahindra's claim and said that '6E' has been their designer code for the last 18 years. The airline says that any misuse of this code can harm its reputation and brand image.

Mahindra introduced new electric vehicles
Mahindra has recently launched two electric SUVs, BE 6E and XEV9E in the market. '6E' has been used in the name of one of these models, which has become a cause of controversy. IndiGo claims that '6E' is its trademark and has been in use for a long time.

Mahindra responded to this by saying that their BE 6E name is different from Indigo's trademark and does not create any confusion among consumers. Mahindra clarified that it has filed a trademark application for its electric SUV 'BE 6E', which is fundamentally different.

Indigo lodged objection
Reiterating that IndiGo protects its rights on this matter, it said that '6E' is not only a registered trademark but is also part of the airline's identity globally. The airline clarified that any unauthorized use of '6E' is a violation of intellectual property rights.

IndiGo said in the statement, “We are committed to taking every necessary step to protect our trademarks and brand identity. '6E' is an integral part of our identity, and using it without permission hurts our image and rights.”

Chances of legal battle increased
According to reports, Indigo has filed a trademark infringement suit against Mahindra. The airline has sought intervention from the intellectual property division of the court challenging Mahindra's BE 6E trademark.

Both Mahindra and Indigo have given public statements regarding this controversy. However, both the companies are also emphasizing on the possibility of adopting the path of dialogue to reach a solution. Now it has to be seen whether this dispute is resolved by mutual consent or it will be resolved through legal battle.

Tags: auto news, Car Bike News

FIRST PUBLISHED: December 4, 2024, 07:31 IST

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Mahindra snatches the name of its SUV, now the new electric vehicle will be called 'BE 6', legal fight will continue with Indigo

Who made the batteries of Mahindra's electric cars, promises a range of 682 kilometers with lifetime warranty!

by with No Comment Car Review

New Delhi. Indian passenger vehicle manufacturer Mahindra has recently launched two electric SUVs which are making headlines due to their features. Mahindra has launched two new electric SUVs built on the INGLO platform, BE6 E and

However, to achieve this range, the company has not used an ordinary battery in these two cars, but a new battery developed in-house. Let us know which technology Mahindra has used in its electric car.

New battery prepared in-house
Developing battery technology is the most difficult task for any car manufacturer. Since, range matters a lot in an electric car and the customer's decision to buy an electric car largely depends on the range. The company has taken the help of Chinese car manufacturer BYD to develop battery technology. Mahindra is using LFP batteries sourced from BYD in both its new electric cars, which are equipped with blade battery technology and are being used in many electric cars around the world including China for their qualities.

However, the work of packing and assembling of these batteries is being done by Mahindra at its Mahindra Research Valley in Chennai, which is the company's state of the art facility.

LFP battery is equipped with many features
BYD's LFP battery is quite different from ordinary lithium ion batteries. In this battery, Lithium iron phosphate has been used instead of Lithium-Nickel, which has more capacity to store energy. Apart from this, this battery gets less hot even with continuous use and provides better protection from water.

The company has designed the battery chamber in the car in such a way that it can withstand temperatures ranging from -30 degrees to 80 degrees. This feature gives the company an edge in battery technology over other companies like Tata Motors and Hyundai.

Currently, Mahindra is sourcing LFP battery cells from China, but once the battery agreement with Volkswagen comes into force in 2026, the company will stop purchasing them from China.

Life time warranty on battery!
Mahindra has announced a life-time warranty on the batteries of its BE6 E and XEV.9e electric cars. This means that if the battery gets damaged, customers will not have to worry about the cost of replacing it. The company is giving a standard warranty of 10 years / 2,00,000 kilometers on the batteries of both the cars. If you sell the car before 10 years, the warranty will be transferred to the new owner.

Mahindra BE6 E and XEV.9e Price
Both Mahindra BE6 E and XEV.9e are advanced cars of the company. The base model of BE6 E is priced at Rs 18.90 lakh (ex-showroom), while the price of the base model of XEV 9e has been fixed at Rs 21.90 lakh (ex-showroom).

Range of more than 680 km
Both electric cars have a 59 kWh battery in the base model and 79 kWh battery in the top model. Both generate 231 PS power and 380 Nm torque in their base models. Whereas, their top models have a claimed range of 682 km and 656 km respectively. These electric cars have single motor and rear wheel drive (RWD) system.

Tags: auto news, Mahindra and Mahindra

FIRST PUBLISHED: December 3, 2024, 16:49 IST

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Mahindra BE 6e vs Tata Curvvy EV: How these electric SUVs stack up against each other

Mahindra BE 6e vs Tata Curvvy EV: How these electric SUVs stack up against each other

by with No Comment car updates

By: HT Auto Desk
, updated on: November 27, 2024, 11:17 am

  • Mahindra BE 6e is the latest entrant in the Indian electric car market along with Mahindra XEV 9e.
Mahindra BE 6E comes to challenge Tata Curve EV.

Mahindra launches BE 6e electric SUV in India at starting price ₹ 18.90 lakh (ex-showroom), which comes as the first EV from Born Electric, the domestic auto major's electric-only sub-brand. Initially available with a 59 kWh battery pack, the electric SUV will go on sale from January next year, with deliveries starting in late February or early March 2025. The Mahindra BE 6e was launched in the country along with the XEV 9e, which comes as the first car from Mahindra's other EV-sub brand XEV.

The Mahindra BE 6E is reviving the segment which has been seeing an influx of new cars for the past few years but in recent times, sales numbers have declined slightly in line with the global trend. However, with the new set of Mahindra EVs offering a ton of features and advanced technologies, the Indian market is expected to see a big boost in the electric car segment.

Also Read: Upcoming Cars in India

The Indian EV sector is currently led by Tata Motors with its fleet of electric cars, the latest entrant in that lineup is the Tata Curve EV. The Curve EV is expected to challenge the Mahindra BE 6E with its launch.

Here's a price and specification comparison between Mahindra BE 6e and Tata Curvvy EV.

Mahindra BE 6e vs Tata Curvvy EV: Price

Mahindra BE 6e has been launched at a price of Rs. Rs 18.90 lakh (ex-showroom). The automaker has launched only a 59 kWh battery pack variant of the electric SUV. More variants will be introduced at a later stage. Tata Curve EV is available in two different battery pack options. The price of this electric coupe SUV is between 17.49 lakh more Rs 21.99 lakh (ex-showroom). The base variant of Tata Curvvy EV is more affordable than Mahindra BE 6E.

Mahindra BE 6E vs Tata Curvvy EV: Specifications

Based on the INGLO platform, which is an EV-specific modular architecture, the Mahindra BE 6e gets two different battery pack options, a 59 kWh unit and a 79 kWh pack. While a 59 kWh battery pack has been launched, the automaker is planning to introduce variants equipped with a larger battery pack later. The 79 kWh battery pack promises a range of 550 km on a single charge. The electric powertrain installed in this SUV is capable of generating maximum power of 288 bhp and maximum torque of 380 Nm. Furthermore, it is capable of accelerating from 0-100 kmph in 6.7 seconds and has a fast charging function that allows 20-80 percent top-up in 20 minutes with a 175 kW fast charger.

The Tata Curvavi EV has two different battery pack options: a 45 kWh and a 55 kWh. Both the battery pack options come with an electric motor generating 165 bhp. The Curve EV equipped with a 55 kWh battery pack promises a certified range of 585 km on a single charge, while the 45 kWh battery pack variant promises a range of 425 km on a full charge. Tata Motors claims that the Curve EV will be able to charge enough to cover a distance of 150 km in 15 minutes. Tata Curve EV can accelerate from 0-100 kmph in 8.6 seconds and reach a top speed of 160 kmph.

Check out upcoming EV cars in India.

First publication date: 27 November 2024, 11:17 am IST

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Battery, power and charging information of Mahindra XEV 9e, BE 6e revealed

Battery, power and charging information of Mahindra XEV 9e, BE 6e revealed

by with No Comment car updates

By: HT Auto Desk
, updated on: November 22, 2024, 10:24 am

  • Mahindra will introduce the XEV 9e and BE 6e electric vehicles as part of its new EV branding Electric Origin SUVs on November 26.
Mahindra XEV 9e and BE 6e will come with two battery options. The carmaker has also revealed the power, performance as well as charging capacity of the EV batteries.

Mahindra has revealed more details about its upcoming electric vehicles XEV 9e and BE 6e ahead of its official debut next week. The carmaker has released another teaser video in which its President of Automotive Technology and Product Development is talking about the batteries that will power the two electric SUVs, the charging capability and the power on offer. Mahindra will introduce the XEV 9e and BE 6e as its second and third EV after the XUV400 EV at an event in Chennai on November 26.

Mahindra's upcoming electric vehicles are based on a new platform dedicated to EVs. Both electric SUVs will have a futuristic look with sharp elements. The BE 6e electric SUV is expected to compete with the Tata Curve EV among other cars. Delivery of the models is scheduled to begin from the last quarter of financial year 2024-25.

Mahindra XEV 9e, BE 6e: Battery, charging, expected range

Mahindra will equip the XEV 9e and BE 6e electric SUVs with two types of EV batteries. According to R Velusamy, head of Mahindra's automotive technology department, the upcoming electric cars will get 59kWh and 79kWh battery packs to power them. The two EVs based on Mahindra's new INGLO platform, which will use blade battery technology borrowed from Chinese EV giant BYD, will be compatible with DC fast chargers. Velusamy said both EVs will be able to recharge from 20 percent to 80 percent in just 20 minutes using a 175kW DC fast charger. Both the batteries are expected to offer a range of between 450 kilometers to 500 kilometers on a single charge.

Also read: Hyundai Ioniq 9 electric SUV covers range of over 600 km

Mahindra XEV 9e, BE 6e: Power and performance

Mahindra has also revealed what kind of performance is expected from both the electric SUVs. Velusamy revealed that both the EVs will come with a single electric motor at the rear axle. It will give power output between 228 bhp to 282 bhp. This will make the XEV 9e and BE 6e the two most powerful electric cars in India. The BE 6e may also get two electric motors and may give better power output.

Also see: What will Maruti's first EV E Vitara offer

Mahindra EV 9e, BE 6e: Design, features confirmed so far

Mahindra had earlier released several teaser videos that showed how the Teo EV would look and feature. The design of both electric SUVs will be futuristic. The XEV 9e will get a connected LED lightbar at the front with a vertical light system. It will also come with a closed grille and a swooping bonnet with the new Mahindra EV logo. The front of BE 6e will get a light system inspired by XUV 3XO. The EV will get BE 6e badging on the bonnet instead of the Mahindra logo.

According to the teaser video, the EVs will offer features like a dual screen layout in the BE 6e and triple screen layout in the XEV 9e, a huge panoramic sunroof, an almost square steering wheel with an illuminated logo in the center and mounted controls. Toggle button. Both the electric SUVs are expected to offer ADAS technology along with other features like wireless charging, ventilated seats.

Check out Upcoming EV Cars in India, Upcoming EV Bikes in India.

First publication date: 22 Nov 2024, 09:49 am IST

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