Mahindra snatches the name of its SUV, now the new electric vehicle will be called 'BE 6', legal fight will continue with Indigo

Mahindra snatches the name of its SUV, now the new electric vehicle will be called 'BE 6', legal fight will continue with Indigo

by with No Comment Car Review

New Delhi. Mahindra & Mahindra Ltd has decided to change the name of its new electric SUV 'BE 6e' to 'BE 6'. Mahindra has said that it will continue the legal fight against Indigo Airlines' parent company InterGlobe Aviation over the name of the electric SUV. InterGlobe claims that '6E' is its airline's design trademark and has been a part of its identity for the past 18 years.

Mahindra said in a statement that their brand name is 'BE 6e' and not just '6e', which is completely different from Indigo's trademark. The carmaker also said that its product and design are completely different from those in the airline sector and hence there is no possibility of any confusion. Mahindra stressed that the trademark application it has filed is for a completely different industry and product.

Where did the matter start?
On December 3, 2024, InterGlobe Aviation filed a case against Mahindra in the Delhi High Court. They claim that the use of the name Mahindra's new electric SUV BE 6e is an infringement of their trademark '6e'. The airline claimed that '6E' has been an integral part of its identity for the last 18 years. It is a registered trademark, which is widely recognized globally. This matter will go up for hearing in the court on December 9.

InterGlobe said, “Unauthorized use of '6E' in any form is a violation of our brand's reputation and identity. We will take every possible step to protect our intellectual property and brand.”

Indigo also embroiled in trademark dispute
It is noteworthy that Indigo itself has faced a trademark dispute. Tata Motors had objected to the use of the name Indigo. Tata named its sedan car 'Indigo' in 2002, while InterGlobe Aviation started its first flight in 2006 under the name Indigo.

Mahindra's stance
Expressing regret over this controversy, Mahindra said that two big Indian companies should not get entangled in such unnecessary disputes. Mahindra said that we have decided to change the name of our product to 'BE 6' so that the controversy can be ended and we can move forward.”

Mahindra's new electric SUV is BE 6e
Mahindra launched its first “electric origin” SUVs ‘BE 6e’ and ‘XEV 9e’ on 26 November 2024. Just a day before, on November 25, the trademark registrar had accepted the name 'BE 6e' for registration. If this name is registered, Mahindra will get the right to use the name 'BE 6e'.

Mahindra has expressed hope that this dispute will end soon and Indian companies will encourage each other's progress.

Tags: auto news, Mahindra and Mahindra

FIRST PUBLISHED: December 8, 2024, 15:44 IST

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Mahindra got stuck by naming the car '6E', Indigo filed a lawsuit, companies issued statements

Mahindra got stuck by naming the car '6E', Indigo filed a lawsuit, companies issued statements

by with No Comment Car Review

New Delhi. The dispute over the use of '6E' trademark has intensified between vehicle manufacturer Mahindra & Mahindra (M&M) and Indigo Airlines' owner InterGlobe Aviation. Mahindra has said that it is trying to find a solution to this issue through mutual dialogue.

On the other hand, IndiGo rejected Mahindra's claim and said that '6E' has been their designer code for the last 18 years. The airline says that any misuse of this code can harm its reputation and brand image.

Mahindra introduced new electric vehicles
Mahindra has recently launched two electric SUVs, BE 6E and XEV9E in the market. '6E' has been used in the name of one of these models, which has become a cause of controversy. IndiGo claims that '6E' is its trademark and has been in use for a long time.

Mahindra responded to this by saying that their BE 6E name is different from Indigo's trademark and does not create any confusion among consumers. Mahindra clarified that it has filed a trademark application for its electric SUV 'BE 6E', which is fundamentally different.

Indigo lodged objection
Reiterating that IndiGo protects its rights on this matter, it said that '6E' is not only a registered trademark but is also part of the airline's identity globally. The airline clarified that any unauthorized use of '6E' is a violation of intellectual property rights.

IndiGo said in the statement, “We are committed to taking every necessary step to protect our trademarks and brand identity. '6E' is an integral part of our identity, and using it without permission hurts our image and rights.”

Chances of legal battle increased
According to reports, Indigo has filed a trademark infringement suit against Mahindra. The airline has sought intervention from the intellectual property division of the court challenging Mahindra's BE 6E trademark.

Both Mahindra and Indigo have given public statements regarding this controversy. However, both the companies are also emphasizing on the possibility of adopting the path of dialogue to reach a solution. Now it has to be seen whether this dispute is resolved by mutual consent or it will be resolved through legal battle.

Tags: auto news, Car Bike News

FIRST PUBLISHED: December 4, 2024, 07:31 IST

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Battery, power and charging information of Mahindra XEV 9e, BE 6e revealed

Battery, power and charging information of Mahindra XEV 9e, BE 6e revealed

by with No Comment car updates

By: HT Auto Desk
, updated on: November 22, 2024, 10:24 am

  • Mahindra will introduce the XEV 9e and BE 6e electric vehicles as part of its new EV branding Electric Origin SUVs on November 26.
Mahindra XEV 9e and BE 6e will come with two battery options. The carmaker has also revealed the power, performance as well as charging capacity of the EV batteries.

Mahindra has revealed more details about its upcoming electric vehicles XEV 9e and BE 6e ahead of its official debut next week. The carmaker has released another teaser video in which its President of Automotive Technology and Product Development is talking about the batteries that will power the two electric SUVs, the charging capability and the power on offer. Mahindra will introduce the XEV 9e and BE 6e as its second and third EV after the XUV400 EV at an event in Chennai on November 26.

Mahindra's upcoming electric vehicles are based on a new platform dedicated to EVs. Both electric SUVs will have a futuristic look with sharp elements. The BE 6e electric SUV is expected to compete with the Tata Curve EV among other cars. Delivery of the models is scheduled to begin from the last quarter of financial year 2024-25.

Mahindra XEV 9e, BE 6e: Battery, charging, expected range

Mahindra will equip the XEV 9e and BE 6e electric SUVs with two types of EV batteries. According to R Velusamy, head of Mahindra's automotive technology department, the upcoming electric cars will get 59kWh and 79kWh battery packs to power them. The two EVs based on Mahindra's new INGLO platform, which will use blade battery technology borrowed from Chinese EV giant BYD, will be compatible with DC fast chargers. Velusamy said both EVs will be able to recharge from 20 percent to 80 percent in just 20 minutes using a 175kW DC fast charger. Both the batteries are expected to offer a range of between 450 kilometers to 500 kilometers on a single charge.

Also read: Hyundai Ioniq 9 electric SUV covers range of over 600 km

Mahindra XEV 9e, BE 6e: Power and performance

Mahindra has also revealed what kind of performance is expected from both the electric SUVs. Velusamy revealed that both the EVs will come with a single electric motor at the rear axle. It will give power output between 228 bhp to 282 bhp. This will make the XEV 9e and BE 6e the two most powerful electric cars in India. The BE 6e may also get two electric motors and may give better power output.

Also see: What will Maruti's first EV E Vitara offer

Mahindra EV 9e, BE 6e: Design, features confirmed so far

Mahindra had earlier released several teaser videos that showed how the Teo EV would look and feature. The design of both electric SUVs will be futuristic. The XEV 9e will get a connected LED lightbar at the front with a vertical light system. It will also come with a closed grille and a swooping bonnet with the new Mahindra EV logo. The front of BE 6e will get a light system inspired by XUV 3XO. The EV will get BE 6e badging on the bonnet instead of the Mahindra logo.

According to the teaser video, the EVs will offer features like a dual screen layout in the BE 6e and triple screen layout in the XEV 9e, a huge panoramic sunroof, an almost square steering wheel with an illuminated logo in the center and mounted controls. Toggle button. Both the electric SUVs are expected to offer ADAS technology along with other features like wireless charging, ventilated seats.

Check out Upcoming EV Cars in India, Upcoming EV Bikes in India.

First publication date: 22 Nov 2024, 09:49 am IST

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