Foreign brands left! Indian company shakes market, tremendous cell

Foreign brands left! Indian company shakes market, tremendous cell

by with No Comment Car Review

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Mahindra sold 50659 SUVs in January 2025, recorded 18 percent increase. Electric SUV BE6 and XEV9E increased interest in Bharat Mobility Global Expo. 95 percent increase in exports.

Mahindra has performed brilliantly in both domestic sales and exports.

New Delhi. Veteran Indian carmaker Mahindra has gained tremendous popularity in many markets of the world including India in the last few years. The company's cars are getting tremendous sales figure for the company every month. The month of January was not different.

In January 2025, SUV sales of Mahindra & Mahindra increased by 18 percent. The company sold 50659 vehicles. If you add export units to this number, then this number is reached to 52306 units. The company has a year-on-year growth exciting but month-by-month growth is also very good. The company sold 41424 units in December 2024, so the increase in sales numbers The company has continuously updated its products in the market and has managed to attract new customers. Given that the company has launched its new all-electric SUV, it will be interesting to see how things move forward.

Company emphasis on electric mobility
Vijay Nakra, president of Mahindra's Automotive Division, said, “Our Electric Origin SUV, BE6 and XEV9E have recently generated a lot of interest at the Bharat Mobility Global Expo held in New Delhi. Booking of these vehicles will start from 14 February. ”

95 percent in export
The company's exports also saw a growth of 95 percent, which reflects the company's strong strategy for manufacturing in India. The company is going to bring many new electric models to the market in the future, which will be quite interesting to see the market trend in the coming time.

Location:

New Delhi,Delhi

First Published:

February 02, 2025, 13:51 IST

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Foreign brands left! Indian company shakes market, tremendous cell

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Mahindra snatches the name of its SUV, now the new electric vehicle will be called 'BE 6', legal fight will continue with Indigo

Mahindra snatches the name of its SUV, now the new electric vehicle will be called 'BE 6', legal fight will continue with Indigo

by with No Comment Car Review

New Delhi. Mahindra & Mahindra Ltd has decided to change the name of its new electric SUV 'BE 6e' to 'BE 6'. Mahindra has said that it will continue the legal fight against Indigo Airlines' parent company InterGlobe Aviation over the name of the electric SUV. InterGlobe claims that '6E' is its airline's design trademark and has been a part of its identity for the past 18 years.

Mahindra said in a statement that their brand name is 'BE 6e' and not just '6e', which is completely different from Indigo's trademark. The carmaker also said that its product and design are completely different from those in the airline sector and hence there is no possibility of any confusion. Mahindra stressed that the trademark application it has filed is for a completely different industry and product.

Where did the matter start?
On December 3, 2024, InterGlobe Aviation filed a case against Mahindra in the Delhi High Court. They claim that the use of the name Mahindra's new electric SUV BE 6e is an infringement of their trademark '6e'. The airline claimed that '6E' has been an integral part of its identity for the last 18 years. It is a registered trademark, which is widely recognized globally. This matter will go up for hearing in the court on December 9.

InterGlobe said, “Unauthorized use of '6E' in any form is a violation of our brand's reputation and identity. We will take every possible step to protect our intellectual property and brand.”

Indigo also embroiled in trademark dispute
It is noteworthy that Indigo itself has faced a trademark dispute. Tata Motors had objected to the use of the name Indigo. Tata named its sedan car 'Indigo' in 2002, while InterGlobe Aviation started its first flight in 2006 under the name Indigo.

Mahindra's stance
Expressing regret over this controversy, Mahindra said that two big Indian companies should not get entangled in such unnecessary disputes. Mahindra said that we have decided to change the name of our product to 'BE 6' so that the controversy can be ended and we can move forward.”

Mahindra's new electric SUV is BE 6e
Mahindra launched its first “electric origin” SUVs ‘BE 6e’ and ‘XEV 9e’ on 26 November 2024. Just a day before, on November 25, the trademark registrar had accepted the name 'BE 6e' for registration. If this name is registered, Mahindra will get the right to use the name 'BE 6e'.

Mahindra has expressed hope that this dispute will end soon and Indian companies will encourage each other's progress.

Tags: auto news, Mahindra and Mahindra

FIRST PUBLISHED: December 8, 2024, 15:44 IST

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