Mahindra snatches the name of its SUV, now the new electric vehicle will be called 'BE 6', legal fight will continue with Indigo

Mahindra snatches the name of its SUV, now the new electric vehicle will be called 'BE 6', legal fight will continue with Indigo

by with No Comment Car Review

New Delhi. Mahindra & Mahindra Ltd has decided to change the name of its new electric SUV 'BE 6e' to 'BE 6'. Mahindra has said that it will continue the legal fight against Indigo Airlines' parent company InterGlobe Aviation over the name of the electric SUV. InterGlobe claims that '6E' is its airline's design trademark and has been a part of its identity for the past 18 years.

Mahindra said in a statement that their brand name is 'BE 6e' and not just '6e', which is completely different from Indigo's trademark. The carmaker also said that its product and design are completely different from those in the airline sector and hence there is no possibility of any confusion. Mahindra stressed that the trademark application it has filed is for a completely different industry and product.

Where did the matter start?
On December 3, 2024, InterGlobe Aviation filed a case against Mahindra in the Delhi High Court. They claim that the use of the name Mahindra's new electric SUV BE 6e is an infringement of their trademark '6e'. The airline claimed that '6E' has been an integral part of its identity for the last 18 years. It is a registered trademark, which is widely recognized globally. This matter will go up for hearing in the court on December 9.

InterGlobe said, “Unauthorized use of '6E' in any form is a violation of our brand's reputation and identity. We will take every possible step to protect our intellectual property and brand.”

Indigo also embroiled in trademark dispute
It is noteworthy that Indigo itself has faced a trademark dispute. Tata Motors had objected to the use of the name Indigo. Tata named its sedan car 'Indigo' in 2002, while InterGlobe Aviation started its first flight in 2006 under the name Indigo.

Mahindra's stance
Expressing regret over this controversy, Mahindra said that two big Indian companies should not get entangled in such unnecessary disputes. Mahindra said that we have decided to change the name of our product to 'BE 6' so that the controversy can be ended and we can move forward.”

Mahindra's new electric SUV is BE 6e
Mahindra launched its first “electric origin” SUVs ‘BE 6e’ and ‘XEV 9e’ on 26 November 2024. Just a day before, on November 25, the trademark registrar had accepted the name 'BE 6e' for registration. If this name is registered, Mahindra will get the right to use the name 'BE 6e'.

Mahindra has expressed hope that this dispute will end soon and Indian companies will encourage each other's progress.

Tags: auto news, Mahindra and Mahindra

FIRST PUBLISHED: December 8, 2024, 15:44 IST

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Mahindra snatches the name of its SUV, now the new electric vehicle will be called 'BE 6', legal fight will continue with Indigo

Who made the batteries of Mahindra's electric cars, promises a range of 682 kilometers with lifetime warranty!

by with No Comment Car Review

New Delhi. Indian passenger vehicle manufacturer Mahindra has recently launched two electric SUVs which are making headlines due to their features. Mahindra has launched two new electric SUVs built on the INGLO platform, BE6 E and

However, to achieve this range, the company has not used an ordinary battery in these two cars, but a new battery developed in-house. Let us know which technology Mahindra has used in its electric car.

New battery prepared in-house
Developing battery technology is the most difficult task for any car manufacturer. Since, range matters a lot in an electric car and the customer's decision to buy an electric car largely depends on the range. The company has taken the help of Chinese car manufacturer BYD to develop battery technology. Mahindra is using LFP batteries sourced from BYD in both its new electric cars, which are equipped with blade battery technology and are being used in many electric cars around the world including China for their qualities.

However, the work of packing and assembling of these batteries is being done by Mahindra at its Mahindra Research Valley in Chennai, which is the company's state of the art facility.

LFP battery is equipped with many features
BYD's LFP battery is quite different from ordinary lithium ion batteries. In this battery, Lithium iron phosphate has been used instead of Lithium-Nickel, which has more capacity to store energy. Apart from this, this battery gets less hot even with continuous use and provides better protection from water.

The company has designed the battery chamber in the car in such a way that it can withstand temperatures ranging from -30 degrees to 80 degrees. This feature gives the company an edge in battery technology over other companies like Tata Motors and Hyundai.

Currently, Mahindra is sourcing LFP battery cells from China, but once the battery agreement with Volkswagen comes into force in 2026, the company will stop purchasing them from China.

Life time warranty on battery!
Mahindra has announced a life-time warranty on the batteries of its BE6 E and XEV.9e electric cars. This means that if the battery gets damaged, customers will not have to worry about the cost of replacing it. The company is giving a standard warranty of 10 years / 2,00,000 kilometers on the batteries of both the cars. If you sell the car before 10 years, the warranty will be transferred to the new owner.

Mahindra BE6 E and XEV.9e Price
Both Mahindra BE6 E and XEV.9e are advanced cars of the company. The base model of BE6 E is priced at Rs 18.90 lakh (ex-showroom), while the price of the base model of XEV 9e has been fixed at Rs 21.90 lakh (ex-showroom).

Range of more than 680 km
Both electric cars have a 59 kWh battery in the base model and 79 kWh battery in the top model. Both generate 231 PS power and 380 Nm torque in their base models. Whereas, their top models have a claimed range of 682 km and 656 km respectively. These electric cars have single motor and rear wheel drive (RWD) system.

Tags: auto news, Mahindra and Mahindra

FIRST PUBLISHED: December 3, 2024, 16:49 IST

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Even racing cars will fail in front of Mahindra BE 6e SUV! Top speed revealed in video

Even racing cars will fail in front of Mahindra BE 6e SUV! Top speed revealed in video

by with No Comment Car Review

Mahindra BE 6e Top Speed: Mahindra launched its new Born Electric series car BE 6e in India on 26 November in a grand manner. This car was presented to the people by performing tremendous stunts on the racing track. Mahindra BE 6e is equipped with many features and comes with a powerful electric motor.

An electric motor giving 282 BHP power and 380 Nm torque has been installed in this car, making it the most powerful electric car in its segment. Since this car has been introduced in the market, the company is also offering it for test drive. Many videos of speed and performance test of this car are going viral on social media. In one such video, the top speed of this car has been explained.

What is the top speed of Mahindra BE 6e?
The video of the top speed of this car has been shared on a YouTube channel named IndianTorq.Com. For speed test, this car was driven at high speed in Mahindra's vehicle testing track.

Mahindra BE 6e is especially being appreciated for its design. Experts are appreciating the aerodynamic design of this car. Due to its design, this car remains quite stable even at high speed, which gives the driver complete confidence in driving the car.

In the high-speed test, the top speed of this car was recorded at 202 km/h. According to the video, the speed is not going above 202 km/hr, which means a limit has been imposed on the speed of the car.

Specifications of Mahindra BE 6e
Mahindra BE 6e has been launched in two battery pack models of 59KWH and 79KWH. This car gets charged up to 80 percent in 20 minutes with a DC 175KW fast charger. For safety, the vehicle has safety features like 6 airbags, ADAS level 2 plus and 360 degree camera. The starting ex-showroom price of Mahindra BE 6e is Rs 18.90 lakh.

Talking about the interior of Mahindra BE 6e, it has a two-spoke steering wheel with double integrated screen and BE logo on the steering wheel. Its cabin theme is black and white. Talking about the range of Mahindra BE 6e, its maximum range on full charge is 682 KM.

Tags: auto news, electric vehicles, Mahindra and Mahindra

FIRST PUBLISHED: November 30, 2024, 15:01 IST

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