New Delhi. The dispute over the use of '6E' trademark has intensified between vehicle manufacturer Mahindra & Mahindra (M&M) and Indigo Airlines' owner InterGlobe Aviation. Mahindra has said that it is trying to find a solution to this issue through mutual dialogue.
On the other hand, IndiGo rejected Mahindra's claim and said that '6E' has been their designer code for the last 18 years. The airline says that any misuse of this code can harm its reputation and brand image.
Mahindra introduced new electric vehicles
Mahindra has recently launched two electric SUVs, BE 6E and XEV9E in the market. '6E' has been used in the name of one of these models, which has become a cause of controversy. IndiGo claims that '6E' is its trademark and has been in use for a long time.
Mahindra responded to this by saying that their BE 6E name is different from Indigo's trademark and does not create any confusion among consumers. Mahindra clarified that it has filed a trademark application for its electric SUV 'BE 6E', which is fundamentally different.
Indigo lodged objection
Reiterating that IndiGo protects its rights on this matter, it said that '6E' is not only a registered trademark but is also part of the airline's identity globally. The airline clarified that any unauthorized use of '6E' is a violation of intellectual property rights.
IndiGo said in the statement, “We are committed to taking every necessary step to protect our trademarks and brand identity. '6E' is an integral part of our identity, and using it without permission hurts our image and rights.”
Chances of legal battle increased
According to reports, Indigo has filed a trademark infringement suit against Mahindra. The airline has sought intervention from the intellectual property division of the court challenging Mahindra's BE 6E trademark.
Both Mahindra and Indigo have given public statements regarding this controversy. However, both the companies are also emphasizing on the possibility of adopting the path of dialogue to reach a solution. Now it has to be seen whether this dispute is resolved by mutual consent or it will be resolved through legal battle.
Tags: auto news, Car Bike News
FIRST PUBLISHED: December 4, 2024, 07:31 IST