New Delhi. Mahindra has gained immense popularity as an SUV brand in the last few years. There are many very popular SUVs in the company's portfolio. Mahindra recorded double digit growth in annual and monthly sales, during which Scorpio remained the best selling model. Mahindra registered 6.28% annual growth in Q3 2025, the company's total sales reached 1,44,503 units, which was 1,35,962 units in Q3 2024.
Q3 2025 Scorpio/N remained Mahindra's best-selling model, registering 3.7% YoY growth with sales of 41,959 units, while the Thar/ROXX posted 63.97% YoY growth with sales of 28,688 units, reflecting its growing popularity among lifestyle SUV buyers.
Mahindra's positive cell
Older models like the Bolero recorded sales of 18,369 units, a decline of 14.97% year-on-year, while Mahindra's EV portfolio made a strong entry in the quarter with the XEV 9e (7,394 units) and BE 6 (4,798 units). Marazzo sales also recorded tremendous growth, with a yearly growth of 676%, 225 units of this car were sold.
september sales breakup
Mahindra Sales Breakup September 2025 Mahindra recorded strong sales growth in September 2025. Total wholesale sales stood at 56,233 units, showing a 10% annual growth as compared to 51,062 units sold in the same period last year. It also shows a strong growth of 43% compared to 39,999 units sold in August 2025.
model wise breakup
Scorpio N/Classic remained at number 1, with 18,372 units sold last month. There was a strong growth of 27% and 87% in sales on annual and monthly basis respectively. 14,438 units were sold in September 2024 while sales stood at 9,840 units in August 2025.
Thar cell
Mahindra Thar, which is available in 3 door and 5 door (ROXX) formats, stood at number 2 with sales of 11,846 units in September 2025. This represents 34% YoY growth from 8,843 units while monthly sales increased by 69% compared to 6,997 units sold in August 2025. The 2025 Thar facelift has been recently introduced, which includes many feature updates and new colors.
Demand for XUV700 increased
There has been growth in demand for XUV700, 9,764 units were sold last month. While this represents a marginal 1% improvement from 9,646 units sold in September 2024, it represents a 97% monthly growth from 4,956 units sold in August 2025. Recently, Mahindra has also introduced the XUV700 facelift, which may further increase sales.