Maruti Suzuki Subscribe crosses 10,000 customers. These cars are most popular

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Maruti Suzuki Subscribe crosses 10,000 customers

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By: HT Auto Desk
| Updated on: 14 Mar 2024, 17:53 PM

  • Over 50 per cent or about 5,000 of Maruti Suzuki Subscribe customers were added in the current financial year.
Maruti Suzuki Grand Vitara
The Maruti Suzuki Subscribe program witnessed a 44 per cent hike in subscriptions this fiscal garnering over 5,000 customers

Maruti Suzuki’s car leasing program, Subscribe, has achieved a new milestone as it hit 10,000 new car subscription sales. The automaker introduced the Maruti Suzuki Subscribe program in July 2020, bringing a more accessible way to lease cars at attractive monthly payments. The subscription program is in addition to the traditional retail sales channels offered by the automaker.

Maruti Suzuki revealed that a significant chunk of Subscribe customers are based out of major metros with its presence in over 25 cities. Moreover, over 50 per cent or about 5,000 customers were added in the current financial year itself. The carmaker also revealed that its premium cars including the Brezza, Baleno, Grand Vitara and Ertiga are among the most popular models accounting for over 53 per cent of the total subscriptions.

Also Read : Maruti Suzuki Ignis, Baleno, Xl6, Grand Vitara fetching up to ₹87,000 discounts in March.

Maruti Suzuki Baleno
The Maruti Suzuki Baleno, Brezza, Grand Vitara, and Ertiga are the most popular subscription options

The Maruti Suzuki Subscribe program allows customers to select the ownership period based on their requirements. This could vary from a minimum of 12 months to four years. The company offers rental prices according to the tenure. The monthly payments include the car’s cost, insurance, maintenance and more, thereby ensuring a seamless ownership experience.

Commenting on the milestone, Shashank Srivastava, Senior Executive Officer, Marketing and Sales – Maruti Suzuki India Limited, said, “Since its introduction, the Maruti Suzuki Subscribe program has steadily been gaining acceptance among Indian buyers who prefer flexible buying and ownership experience. The vehicle subscription model is gradually gaining momentum in the country, and most of our customers are based out of Delhi-NCR, Mumbai, Hyderabad, Chennai, and Bangalore. Interestingly, over 50 per cent of the total Maruti Suzuki Subscribe customers have been added in the current financial year.”

Maruti Suzuki Subscribe is offered through five partners in the country and registered a 44 per cent growth in FY2023-24 year-to-date (YTD) over FY2023 YTD. The automaker also revealed that 65 per cent of the subscriptions were for 3-4 years, as customers are looking for more flexible vehicle ownership options.

First Published Date: 14 Mar 2024, 17:53 PM IST

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Urban Cruiser Taisor nameplate trademarked in India. Is this Toyota’s Fronx-based SUV?

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Toyota Kirloskar Motor (TKM) has trademarked the ‘Urban Cruiser Taisor’ nameplate in India and it’s quite likely that this will be the name of the automaker’s upcoming subcompact SUV. The automaker exited the subcompact SUV space with the discontinuation of the Urban Cruiser (badge-engineered Vitara Brezza) and will re-enter with another badge-engineered Maruti, the Fronx. This is expected to be the brand’s next launch after the Toyota Rumion.

By: Sameer Fayaz Contractor
| Updated on: 11 Aug 2023, 12:20 PM

The Toyota Urban Cruiser Taisor name has been trademarked, which stems the possibility of a new subcompact SUV based on the Maruti Suzuki Fronx

The Maruti Suzuki Fronx shares its underpinnings with the new generation Baleno but gets a more butch look inspired by the Grand Vitara. It won’t be surprising if Toyota opts for a styling similar to its Urban Cruiser Hyryder. What we do know is that the Fronx and the upcoming Taisor are likely to share most components, as badge-engineered models tend to be. Expect to see a revised grille, tailgate, bumpers, and new alloys among subtle styling updates to make it visually different from the Maruti Suzuki Fronx.

Also Read : Hyundai Exter vs Tata Punch vs Maruti Suzuki Fronx: Price, Features & Specs compared

The 1.2-litre NA petrol is the more popular option on the Maruti Suzuki Fronx. It needs to be seen if the Toyota Taisor gets the turbo petrol too
The 1.2-litre NA petrol is the more popular option on the Maruti Suzuki Fronx. It needs to be seen if the Toyota Taisor gets the turbo petrol too (HT Auto/Sabyasachi Dasgupta)

The cabin will largely retain the same design and equipment levels with minor tweaks including new upholstery, colours and more. The Fronx is fairly loaded with a 9-inch touchscreen infotainment system, a leather-wrapped steering wheel, a 360-degree camera, a head-up display, wireless charging and more.

The Fronx is offered with two engine options including the 1.0-litre BoosterJet turbo petrol with 99 bhp and 147 Nm of peak torque, as well as the more popular 1.2-litre naturally aspirated petrol with 88 bhp. It’s unclear as to which engine option will be offered on Taisor. Both engines are paired with a 5-speed manual. Automatic transmission options include a 6-speed torque converter on the turbo petrol, whereas the 1.2 NA uses a more cost-effective 5-speed AMT.

Watch: Maruti Suzuki Fronx SUV: First Drive Review

If Toyota opts to retail the turbo petrol engine, it will be a first for the automaker in India. That said, a CNG variant is also likely to join the stable considering it’s already available on the Fronx. The Toyota Urban Cruiser Taisor is expected to arrive around the festive period this year. But before that, the automaker is gearing up to introduce the Rumion, which is another badge-engineered offering based on the Maruti Suzuki Ertiga. The company will also begin deliveries of the Vellfire from November onwards.

First Published Date: 11 Aug 2023, 12:20 PM IST

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