Foreign people showered a lot of love on this car company, bought 30 lakh units in a hurry

Foreign people showered a lot of love on this car company, bought 30 lakh units in a hurry

by with No Comment Car Review

New Delhi. India's largest car manufacturer Maruti Suzuki has achieved a new milestone. The company has announced that it has so far shipped more than 30 lakh cars from its manufacturing plants in the country to foreign markets. The 3 millionth unit to complete this historic figure was part of a batch of 1,053 cars which included popular models like Celerio, FrontX, Baleno, Ciaz, Dezire and S-Presso.

The journey started in 1986
Maruti Suzuki started its export campaign in 1986. At that time the company had sent the first batch to Hungary, which had a total of 500 units. After this, the company crossed the first export mark of 10 lakh units in the year 2012-13. The next milestone of 10 lakh units was achieved in 2020-21. At the same time, the most recent figure of 10 lakh units was touched by the company in just 3 years and 9 months, which shows the rapid export growth of Maruti Suzuki.

Company Achievements and Expansion
Hisashi Takeuchi, MD and CEO of Maruti Suzuki India Limited, expressed happiness over this success. He said that the policies and trade agreements of the Government of India have given the company an opportunity to perform better in exports.

Maruti Suzuki currently exports its vehicles to markets in Africa, Asia, Latin America and West Asia. The company's models are especially popular in countries like South Africa, Saudi Arabia and Chile, where they are sold under the Suzuki brand.

Demand for Grand Vitara and Jimny also increased
The company has also recently included some of its new models like Grand Vitara and Jimny in the export list. Apart from this, Suzuki has started shipping its new offering Fronx crossover SUV in markets like Japan.

future plans
Maruti Suzuki has increased its exports three times in four years. This success reflects the company's ever-increasing global demand. The company has announced that it is working on a plan to increase its exports to 7.5 lakh units per year by 2030-31. This achievement of Maruti Suzuki shows its strength and growing influence not only in India but also in the global markets.

Tags: auto news, Maruti Suzuki

FIRST PUBLISHED: November 25, 2024, 19:09 IST

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Maruti Suzuki Subscribe crosses 10,000 customers. These cars are most popular

Maruti Suzuki Subscribe crosses 10,000 customers. These cars are most popular

by with No Comment car updatesmaruti suzuki carNew Car Launch

Maruti Suzuki Subscribe crosses 10,000 customers

By: HT Auto Desk
| Updated on: 14 Mar 2024, 17:53 PM

  • Over 50 per cent or about 5,000 of Maruti Suzuki Subscribe customers were added in the current financial year.
The Maruti Suzuki Subscribe program witnessed a 44 per cent hike in subscriptions this fiscal garnering over 5,000 customers

Maruti Suzuki’s car leasing program, Subscribe, has achieved a new milestone as it hit 10,000 new car subscription sales. The automaker introduced the Maruti Suzuki Subscribe program in July 2020, bringing a more accessible way to lease cars at attractive monthly payments. The subscription program is in addition to the traditional retail sales channels offered by the automaker.

Maruti Suzuki revealed that a significant chunk of Subscribe customers are based out of major metros with its presence in over 25 cities. Moreover, over 50 per cent or about 5,000 customers were added in the current financial year itself. The carmaker also revealed that its premium cars including the Brezza, Baleno, Grand Vitara and Ertiga are among the most popular models accounting for over 53 per cent of the total subscriptions.

Also Read : Maruti Suzuki Ignis, Baleno, Xl6, Grand Vitara fetching up to ₹87,000 discounts in March.

Maruti Suzuki Baleno
The Maruti Suzuki Baleno, Brezza, Grand Vitara, and Ertiga are the most popular subscription options

The Maruti Suzuki Subscribe program allows customers to select the ownership period based on their requirements. This could vary from a minimum of 12 months to four years. The company offers rental prices according to the tenure. The monthly payments include the car’s cost, insurance, maintenance and more, thereby ensuring a seamless ownership experience.

Commenting on the milestone, Shashank Srivastava, Senior Executive Officer, Marketing and Sales – Maruti Suzuki India Limited, said, “Since its introduction, the Maruti Suzuki Subscribe program has steadily been gaining acceptance among Indian buyers who prefer flexible buying and ownership experience. The vehicle subscription model is gradually gaining momentum in the country, and most of our customers are based out of Delhi-NCR, Mumbai, Hyderabad, Chennai, and Bangalore. Interestingly, over 50 per cent of the total Maruti Suzuki Subscribe customers have been added in the current financial year.”

Maruti Suzuki Subscribe is offered through five partners in the country and registered a 44 per cent growth in FY2023-24 year-to-date (YTD) over FY2023 YTD. The automaker also revealed that 65 per cent of the subscriptions were for 3-4 years, as customers are looking for more flexible vehicle ownership options.

First Published Date: 14 Mar 2024, 17:53 PM IST


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