Women’s Day: Maruti Suzuki Arena sold over 9 lakh cars to women

Women’s Day: Maruti Suzuki Arena sold over 9 lakh cars to women

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Maruti Suzuki Arena sold over 9 lakh cars to women

By: HT Auto Desk
| Updated on: 08 Mar 2024, 18:58 PM

  • Maruti’s new initiative is aimed at celebrating the growing number of women drivers and influencers in vehicle decisions across the country.
Maruti Suzuki Arena sells majority of manufacturer’s vehicles.

On account of Women’s Day, Maruti Suzuki has announced that they have sold more than 9 lakh cars through their Maruti Suzuki Arena dealerships. In FY23-24, 28 per cent chose Maruti Suzuki’s cars which is up from 18 per cent in FY17-18. The brand will be launching a new campaign called ‘Arena Journeys’ under the Maruti Suzuki Arena. This initiative is aimed at celebrating the growing number of women drivers and influencers in vehicle decisions across the country.

The campaign will include short stories from four well-known women directors such as Tanuja Chandra, Alankrita Shrivastava, Sonam Nair, and Tahira Kashyap Khurrana. The directors will be narrating interesting stories of women.

The first short story will debut on 8th March. Commenting on the launch of the ‘Arena Journeys’, Mr. Shashank Srivastava, Senior Executive Officer, Marketing and Sales, said, “As industry leaders, Maruti Suzuki India Limited is proud to shine a spotlight on the rising number of women taking charge of the roads. We are proud of the fact that over 9 lakh women buyers have found their right match with Maruti Suzuki Arena. More than 28% of women in FY23-24 chose the brand value of Maruti Suzuki as a reason to purchase. Arena Journeys is more than just a campaign; it’s a testament to the brand’s dedication to inclusivity, empowerment, and customer-centricity.”

Also Read : Maruti Suzuki Jimny available with up to ₹1.50 lakh discounts

Currently, the brand is working on the launch of Swift which is expected to make its debut in the coming months. The hatchback will get some major revisions to the exterior and the interior will have some hints of the Baleno. The biggest change will be the new engine. It will be a new three-cylinder unit that will replace the current four-cylinder unit. Suzuki says that they did this in favour of better fuel efficiency and the engine is supposed to deliver better low-end torque.

First Published Date: 08 Mar 2024, 18:57 PM IST


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Indian Navy officers embark on 6,500-km long trip in Maruti SUVs

Indian Navy officers embark on 6,500-km long trip in Maruti SUVs

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Maruti Suzuki India has partnered with the Indian Navy to create awareness about career opportunities amongst the Northeastern youth through ab outreach program, called the ‘Khamree Mo Sikkim’. As a part of this association, 45 Navy officials will be driving five Maruti Suzuki vehicles for the next few weeks, covering some key regions in the country such as Mhow, Jhansi, Lucknow, Varanasi and Patna.

By: HT Auto Desk
| Updated on: 24 Sep 2023, 12:26 PM

Maruti Jimny off-roader SUV

The five vehicles will include three Maruti Jimny off-roader and two Grand Vitara ALL GRIP SUVs. The 6,500-km long expedition was flagged off from the Indian Navy base at Lonavala on 24 September, Sunday. Other key regions being covered include Bagdogra, Gangtok, Lachen, Gurudongma, Kolkata, Bhubaneshwar, Vishakhapatnam, and Hyderabad.

Watch: Maruti Suzuki Jimny SUV: First Drive Review

The expedition will take place across three stretches with the first stretch going from INS Shivaji to Bagdogra, the second stretch comprehensively covering Sikkim, and the third stretch extending from Gangtok, Sikkim, to INS Shivaji, with a particular focus on empowering the youth in rural areas along the eastern coastal region. “Our association with the Indian Navy underscores our unwavering dedication to fostering progress in the Northeastern region and nurturing the potential of our nation’s youth,” said Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited.

As the convoy will traverse across diverse states, participants will engage with local communities and provide them with guidance on defense entrance exams at esteemed educational institutions. Along the route, participants will also visit historically significant monuments. “This initiative is a collaborative effort to contribute to the progress and well-being of Northeast India. Our primary goal is to enlighten and inspire the youth about the abundant prospects within the Navy,” said Srivastava.

First Published Date: 24 Sep 2023, 12:26 PM IST



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