Women’s Day: Maruti Suzuki Arena sold over 9 lakh cars to women

Women’s Day: Maruti Suzuki Arena sold over 9 lakh cars to women

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Maruti Suzuki Arena sold over 9 lakh cars to women

By: HT Auto Desk
| Updated on: 08 Mar 2024, 18:58 PM

  • Maruti’s new initiative is aimed at celebrating the growing number of women drivers and influencers in vehicle decisions across the country.
Maruti Suzuki Arena sells majority of manufacturer’s vehicles.

On account of Women’s Day, Maruti Suzuki has announced that they have sold more than 9 lakh cars through their Maruti Suzuki Arena dealerships. In FY23-24, 28 per cent chose Maruti Suzuki’s cars which is up from 18 per cent in FY17-18. The brand will be launching a new campaign called ‘Arena Journeys’ under the Maruti Suzuki Arena. This initiative is aimed at celebrating the growing number of women drivers and influencers in vehicle decisions across the country.

The campaign will include short stories from four well-known women directors such as Tanuja Chandra, Alankrita Shrivastava, Sonam Nair, and Tahira Kashyap Khurrana. The directors will be narrating interesting stories of women.

The first short story will debut on 8th March. Commenting on the launch of the ‘Arena Journeys’, Mr. Shashank Srivastava, Senior Executive Officer, Marketing and Sales, said, “As industry leaders, Maruti Suzuki India Limited is proud to shine a spotlight on the rising number of women taking charge of the roads. We are proud of the fact that over 9 lakh women buyers have found their right match with Maruti Suzuki Arena. More than 28% of women in FY23-24 chose the brand value of Maruti Suzuki as a reason to purchase. Arena Journeys is more than just a campaign; it’s a testament to the brand’s dedication to inclusivity, empowerment, and customer-centricity.”

Also Read : Maruti Suzuki Jimny available with up to ₹1.50 lakh discounts

Currently, the brand is working on the launch of Swift which is expected to make its debut in the coming months. The hatchback will get some major revisions to the exterior and the interior will have some hints of the Baleno. The biggest change will be the new engine. It will be a new three-cylinder unit that will replace the current four-cylinder unit. Suzuki says that they did this in favour of better fuel efficiency and the engine is supposed to deliver better low-end torque.

First Published Date: 08 Mar 2024, 18:57 PM IST


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Honda 2Wheelers India reports a 27% increase in sales in December 2023

Honda 2Wheelers India reports a 27% increase in sales in December 2023

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By: HT Auto Desk
| Updated on: 03 Jan 2024, 20:28 PM

Honda Motorcycle and Scooter India closed the 2023 calendar on a positive note with over 3.17 lakh units sold in December 2023, a growth of 27 per cen

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Honda 2Wheelers India’s exports shined in December 2023 with 31,022 units shipped overseas, registering an 82% growth year-on-year

Honda Motorcycle and Scooter India (HMSI) reported its sales for December 2023 and the company sold a cumulative (domestic + exports) of 317,123 units, growing by 27 per cent, as compared to 250,171 units sold in December 2022. The two-wheeler maker closed the calendar on a positive note even as the two-wheeler market showed slow sales momentum.

Honda’s domestic sales stood at 286,101 units, witnessing a hike of 22.71 per cent year-on-year, as against 233,151 units sold in December 2022. Exports, on the other hand, stood at 31,022 units, registering a massive growth of 82.27 per cent over 17,020 units shipped overseas during the same month a year before.

Also Read : Hero registers 5% growth in sales in CY2023, volumes drop marginally in December

Honda Shine 100 Review
The Honda Shine 100 was launched in 2023 in the entry-level 100 cc segment as the brand’s most affordable motorcycle (HT Auto/Kunal Thale)

Honda Two-Wheelers India sold 43,84,559 units during the 2023 calendar year. In comparison, its biggest rival and market leader Hero MotoCorp sold 54.99 lakh units during the same period. The Japanese manufacturer continues to hold the second spot as far as two-wheeler sales are concerned in India.

Honda had an eventful 2023 with multiple new and updated launches. The company introduced the Honda Activa H-Smart variant, as well as the Shine 100, its most affordable motorcycle yet. The new Honda SP160 and Dio 125 also hit the market in 2023. In the premium segment, the company went on to launch the new classic CB350, the updated Gold Wing Tour and the XL750 Transalp adventure tourer. Furthermore, HMSI announced the appointment of Tsutsumu Otani as the new President, CEO & Managing Director of the company.

Also Read : First Honda electric motorcycle India launch confirmed in 2024.

The 2024 calendar year is more crucial for Honda Two-Wheelers India with the company all set to enter the electric mobility space. The company has already announced its plans to foray into the space and will bring an electric scooter and motorcycle later this year. The made-in-India models will make it to other markets as well with India serving as the production hub.

First Published Date: 03 Jan 2024, 20:28 PM IST



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