New Delhi. Tata Motors has its eyes fixed on the premium market. The main attraction of the company's new electric vehicle lineup is now the Avinya brand, which will serve as the flagship offering after its launch late next year. The company plans to invest Rs 16,000 to 18,000 crore between financial years 2025 to 2030 to develop new products, platforms and support the growing electric ecosystem.
Also waiting for Sierra EV
The Sierra EV, which is due to arrive in early 2026, and the Punch EV, which is due to get a facelift soon, will act as a bridge between the mass-market and premium offerings of the Avinya series. Total sales of Nexon EV, Tiago EV, Punch EV, Harrier EV and Curve EV in India have crossed the 2.5 lakh units mark. Tata's electric range has played a key role in increasing volumes in the last five years, with the Nexon EV selling more than one lakh units. The first vehicle under the Avinya range will likely be an SUV or Sportback, followed by several other body styles.
Dealership and Digital Interface
Unlike the existing range, the company is preparing to adopt a blended sales approach for Tata Avinya models by combining physical dealerships and digital interfaces. Its rivals will be globally recognized electric models like Hyundai Ioniq 5, Kia EV6, Tesla Model Y and luxury entry-level EVs from German companies. Tata is being flexible in terms of technological development. The company has indicated that Avinya will not be limited to a single battery chemistry, but will also adopt options other than LFP in terms of range, safety, charging speed and packaging efficiency.
Target of 10 lakh charging points
Especially work is being done in areas like electrical architecture, safety systems and software integration. Tata aims to install 40,000 charging points under the open collaboration model by 2027. In the future plan, the company has set a vision to reach a total of ten lakh chargers including one lakh public charging points by the end of the decade.
Keep an eye on big market share
Tata says that more than 50 percent domestic value addition has been achieved at the Tier 3 supplier level, due to which the company is getting PLI benefits. Used EV batteries are also being used for renewable energy storage, thereby promoting the circular economy. At present, Tata Motors' EV market share is between 40 to 45 percent and the company is confident of taking it to 45 to 50 percent soon.




