Tata preparing to rule the electric car market, Avinya brand will change the whole game

Tata preparing to rule the electric car market, Avinya brand will change the whole game

by with No Comment Car Review

New Delhi. Tata Motors has its eyes fixed on the premium market. The main attraction of the company's new electric vehicle lineup is now the Avinya brand, which will serve as the flagship offering after its launch late next year. The company plans to invest Rs 16,000 to 18,000 crore between financial years 2025 to 2030 to develop new products, platforms and support the growing electric ecosystem.

Also waiting for Sierra EV

The Sierra EV, which is due to arrive in early 2026, and the Punch EV, which is due to get a facelift soon, will act as a bridge between the mass-market and premium offerings of the Avinya series. Total sales of Nexon EV, Tiago EV, Punch EV, Harrier EV and Curve EV in India have crossed the 2.5 lakh units mark. Tata's electric range has played a key role in increasing volumes in the last five years, with the Nexon EV selling more than one lakh units. The first vehicle under the Avinya range will likely be an SUV or Sportback, followed by several other body styles.

Dealership and Digital Interface

Unlike the existing range, the company is preparing to adopt a blended sales approach for Tata Avinya models by combining physical dealerships and digital interfaces. Its rivals will be globally recognized electric models like Hyundai Ioniq 5, Kia EV6, Tesla Model Y and luxury entry-level EVs from German companies. Tata is being flexible in terms of technological development. The company has indicated that Avinya will not be limited to a single battery chemistry, but will also adopt options other than LFP in terms of range, safety, charging speed and packaging efficiency.

Target of 10 lakh charging points

Especially work is being done in areas like electrical architecture, safety systems and software integration. Tata aims to install 40,000 charging points under the open collaboration model by 2027. In the future plan, the company has set a vision to reach a total of ten lakh chargers including one lakh public charging points by the end of the decade.

Keep an eye on big market share

Tata says that more than 50 percent domestic value addition has been achieved at the Tier 3 supplier level, due to which the company is getting PLI benefits. Used EV batteries are also being used for renewable energy storage, thereby promoting the circular economy. At present, Tata Motors' EV market share is between 40 to 45 percent and the company is confident of taking it to 45 to 50 percent soon.

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Came later and became dominant, VinFast defeated Tesla in EV sales, sold a lot of cars in November

Came later and became dominant, VinFast defeated Tesla in EV sales, sold a lot of cars in November

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VinFast Overtakes Tesla In November Sales: VinFast overtook Tesla by selling 291 electric vehicles in India in November 2025, while Tata Motors remained the market leader with 6153 units. VF6 and VF7 are continuously attracting buyers due to their low prices. In the coming time, the company is also going to bring some new models in India.

New Delhi. Vietnam's electric vehicle manufacturer Vinfast has registered a tremendous jump in retail sales in India in November 2025 and has left Tesla behind by a huge margin. According to the latest data from the Federation of Automobile Dealers Associations (FADA), the total sales of both the brands are still low, but this month's figures show how fast VinFast has gained hold in the Indian market after its entry. VinFast had entered India after Tesla and managed to make its place among the buyers in a short time.

november sale
According to FADA's retail report, Vinfast sold 291 electric vehicles in November, while Tesla sold only 48 units. This performance is a big leap for the Vietnamese company, which had sold 131 units in October. With over 122% month-on-month sales growth, VinFast has become one of the most talked-about new brands in the country's fast-growing electric mobility segment.

48 units of Tesla sold
At the same time, Tesla's growth remained slow. Its sales increased from 40 units in October to 48 units in November, i.e. an increase of 20 percent month-on-month. Although the brand identity of the American company is strong in India, the pace of its retail sales has been slow till now. Despite this advance of VinFast, Tata Motors maintained its dominance in the electric vehicle market. The domestic company sold 6,153 electric vehicles in November, further strengthening its market leadership. Tata's dealerships across the country and its large range of electric vehicles are the reasons for its strength.

Why is Vinfast growing?
Industry experts believe that VinFast's price and product strategy have been the key factors behind its strong sales. VinFast began local assembly in India in September and launched two models—VF6 and VF7—which were priced at Rs 16.49 lakh and Rs 20.89 lakh (ex-showroom), respectively. The company's decision to assemble the vehicles locally kept prices competitive and placed both models in the high-demand mass EV segment.

tesla price
At the same time, Tesla's offering in India is limited only to the fully imported Model Y, whose starting price is Rs 59.89 lakh (ex-showroom). Due to its premium positioning and higher price, it attracts fewer customers than Vinfast's more accessible models.

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New Delhi,Delhi

First Published:

December 11, 2025, 17:03 IST

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Came later and became dominant, VinFast defeated Tesla in EV sales!

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Tata Motors brought Onam offer, cars became cheaper up to Rs 2 lakh

Tata Motors brought Onam offer, cars became cheaper up to Rs 2 lakh

by with No Comment Car Review

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Tata Motors launched the Onam Offers* campaign in Kerala, including a profit and priority delivery of up to ₹ 2,00,000 on passengers and electric vehicles. Financial plans and EV battery repair centers have also been introduced.

Tata Motors brought Onam offer, cars became cheaper up to Rs 2 lakh
New Delhi. Tata Motors today launched its special Onam Offers* campaign for the state of Kerala. This offer is valid from July 25 to September 30, 2025, in which the company is providing special benefits up to ₹ 2,00,000 on passenger and electric vehicles as part of Onam Booking.

Increasing the happiness of the festival, Tata Motors has also introduced flexible and valuable financial plans in partnership with major institutions. Customers can now take advantage of the balloon scheme-so that it can be possible to upgrade easy upgrade with low initial EMI, step-up scheme that provides progressive EMI according to income hike and makes ease of payment, and low EMI scheme that provides ₹ 100 per lakh EMI for the first 3 months. In addition, there is also an accessories, extended warranty, 6 months finance for EV customers, and 6 months finance for servicing, which makes EV's ownership even more accessible.

As part of the commitment to provide a comfortable ownership to its customers, Tata Motors has increased his service footprint in Kerala with 622 passenger vehicles in 83 workshops in 62 cities – to ensure an advanced and modern workshop within 30 minutes of drive time.

The brand also provides real-time technical support for fast diagnostics and service through its Central Diagnostics Command Center. To give and support the adoption of EV in the region, Tata Motors has also set up a dedicated EV battery repair center in Kochi. Additionally, a digital-competent roadside assistance program (60 minutes in cities, 90 minutes on highway) ensures real-time tracking and best on-site repair capabilities in the industry.

Location:

New Delhi,Delhi

First Published:

August 13, 2025, 02:00 IST

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Tata Motors brought Onam offer, cars became cheaper up to Rs 2 lakh

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