Volkswagen is charging a huge amount for owners of ID.3 Pure EV to highlight the entire power.
Autometers are searching for new ways to generate revenue. With increased penetration of digitalization and telematics in modern vehicles, this trend is increasing. Volkswagen has opted for this strategy in the UK. The German auto giant is selling Volkswagen ID 3 pure in the UK market, where the company is charging an additional fee to unlock more horsepower to customers that have already been made in cars.
Entry-Level Volkswagen ID.3 Pure model is listed as 165 bhp peak power on Volkswagen's configuor, but is actually just 145 bhp. To use complete power generation of the vehicle, customers have to pay an additional fee. In short, Volkswagen is charging more to give customers the strength to their cars that they already have.
Volkswagen says that this membership fee reflects traditional trim strategies with various engine tuning. Furthermore, despite this small boost, OEM says the overall limit of ID.3 will not change. Volkswagen ID.3 Pure EV customers in the UK will have to perform an additional $ 22.50 per month for this power output unlocking. Customers can abandon monthly troubles and choose to pay a one -time lifetime of $ 878, which is actually too much cash for a minor performance collision.
Volkswagen defends additional chargers
Volkswagen has compared this strategy to the traditional engine lineup, where the same displacement can be introduced to the tune of many states at different price points. “It is not new to provide more power to customers … these are traditionally more in the product range, with more specifications and a high list price. If customers want another sports driving experience, [201bhp]With a very clear choice for customers, “the company has said Autoexpress.
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First published date: 17 August 2025, 11:44 AM IST
