The 'shrew' of cheap cars is going to be installed in India, this company has tightened the waist

Last updated:February 04, 2025, 19:13 IST

Vinfast plans to launch the Indian market in Auto Expo 2025 and launch the VF7 SUV on Diwali. The company aims to start from 50,000 units to increase to 150,000 units.

New Delhi. Vietnam's car manufacturer Vinfast Vinfast entered the Indian market in Auto Expo 2025 (Auto Expo 2025) held last month. The company showcased almost the entire lineup of its global products at the Auto Expo of India at the expo. The company is now ready for its first official launch in India.

Despite the recent floods, along with the construction of the Tamil Nadu plant on time, the company is aiming to launch the Vinfast VF7 SUV in the festive season, and the next year more affordable models will also introduce in the Indian market. The company plans to start in the Indian market with a complete knocked down (CKD) and 50,000-unit capacity, which will increase to 150,000 units, as well as its portfolio with the top-down strategy from premium to mass-market segment. Will expand

Vinfast has confirmed that its first model for India will be VF7 which will be launched around the Festin season i.e. Diwali. Winfast has large and more premium models such as VF8 and VF9 that make good sales in markets like North America and Middle East. The company can also launch them in India after VF7. Talking to Autocar India, Fam Sanh Chow, MD and CEO of the company's Asia Region, said, “We VF7 is the first place as a premium model in the mid-segment. Will keep it For India, we have tried to bring the top model to the mid-premium range, as our target is a high-level customer in the middle class. After that we will launch VF6 and then next year we will come to VF3, ”

In a difficult market like India, if the company wants to make a strong base, then it will be very important to create a favorable brand image. Someone can have products, but without correct communication and network, it would be very difficult to make their mark (for example take citroen). In this regard, Winfast is expected to benefit from the brand image of his parent company Winggroup.