New Delhi. MG Motor has recently shaken the market by launching the most affordable electric car Comet EV at Rs 4.99 lakh. It is clear from MG's competitive pricing that the problems of Tata Motors, which has the highest share in the country's electric car market, may increase. But how is the company offering an electric car at such a low price and what is the company's strategy behind this? Here we are going to tell you about it in detail.
First of all, know that MG Motor has launched its three electric cars Comet EV, Windsor EV and ZS EV in India under a special battery subscription program, due to which all three cars have been launched at a very low price. The special thing in this is that the company has not added the cost of the battery in these cars, due to which the price of the car has come down. The company will charge the customer per kilometer for driving the car, which will be the battery subscription fee.
Company's affordable EV for Indian customers
Actually, the most expensive thing in electric cars is its battery. The cost of the battery is 55-60% of the total cost of the car, due to which it is very difficult to control the price of electric cars. At present, the high price of electric cars is becoming the biggest obstacle in adopting them. Keeping this problem in mind, MG has launched the car under a subscription plan, in which customers have to pay only the price of the car while purchasing the car, while the price of the battery will be decided on the basis of the running of the car.
Company's special plan for battery
The company has launched Comet EV, Windsor EV and ZS EV under the 'Battery as a Service' plan i.e. BaaS. This means that the customer will have to pay only the price of the car as a lump sum amount. Let us tell you that the starting ex-showroom price of MG Comet EV has been kept at Rs 4.99 lakh. At the same time, Rs 2.5 per kilometer will have to be paid as battery rental. At the same time, the starting ex-showroom price of MG ZS EV is Rs 13.99 lakh and along with this, battery rental of Rs 4.5 per kilometer has been fixed. At the same time, MG Windsor has been launched at a price of Rs 9.99 lakh (ex-showroom) while the subscription charge for its battery is Rs 3.5 per kilometer.
Life time warranty and assured buy-back
MG Motors is also giving its first customers a lifetime warranty on its electric cars. Apart from this, free battery charging facility is also being made available on all three cars for one year. However, the company has also laid down some terms and conditions for this. The company says that under the BaaS plan, after 3 years of ownership, customers can sell their MG car back to the company. For this, the company will pay 60% of the value of the car.
How much does it cost to drive 1,00,000 km?
Now the most important thing is how much will it cost to run the car purchased under the new plan. Let us tell you that free public charging on these electric cars of MG is only for one year, after which the customer will have to pay the charging fee as per the tariff rate. Talking about Comet EV, if you drive it for 1,00,000 km, then at the rate of Rs 2.5 per kilometer, you will pay a fee of Rs 2,50,000 under BaaS. That is, after 1 lakh kilometers, your total expenditure on Comet EV will be Rs 7,50,000. If the charging cost of Comet EV is added, then the total ownership charge on this electric car will increase even more. Usually the running cost per kilometer on an electric car is Rs 1. If seen in this way, the cost of charging the car for 1 lakh kilometers will be around Rs 1 lakh. After adding this fee, the total ownership cost of the car will be Rs 8,50,000.
Tags: Auto News, MG Motors
FIRST PUBLISHED : September 23, 2024, 17:38 IST