4X4 Engine, Sunroof and ADAS! People are buying this desi SUV in abundance

4X4 Engine, Sunroof and ADAS! People are buying this desi SUV in abundance

Mahindra has strengthened its hold in the Indian car market and is currently the third largest car company in the country. After Maruti and Tata, it has sold the maximum number of vehicles in April 2026. A total of 56,331 units of Mahindra were sold last month. This figure represents an annual increase of 7.65 percent compared to the total 53,330 units sold in April 2025.

If we look at the sales report, despite the annual decline in sales, Mahindra Scorpio/N remained the best selling car of the company. Apart from this, demand for vehicles like Bolero and XUV 7XO has increased. At the same time, vehicles like Thar and XUV 3XO have got less customers. Let's take a look at the company's model-wise sales report.

Mahindra Scorpio/N

Scorpio/N is at number one in terms of sales. A total of 14,719 units were sold last month. This figure represents an annual increase of 5.25 percent compared to the total 15,534 units sold in April 2025. This is a powerful 7-seater SUV, whose starting ex-showroom price starts from around ₹ 13.49 lakh.

Its design looks quite attractive with a bold front grille, LED headlamps and strong road presence. Inside, dual-tone interior, large touchscreen, Sony sound system, sunroof and connected car features are available. For safety, it has been given 6 airbags, ESC, ABS and 5-star Global NCAP rating. It has 2.0L turbo petrol and 2.2L diesel engine options. Its mileage is around 12 to 16 kmpl.

Mahindra Thar/Roxx

Thar is at number two in the list. A total of 10,459 units have been sold in April 2026. This figure shows an annual decline of 2.28 percent compared to the total 10,703 units sold in the same month last year.

Mahindra Bolero

Bolero/Bolero Neo is at third place in terms of sales. A total of 8917 units were sold last month. This figure shows an annual increase of 6.41 percent compared to the total 8380 units sold in April 2025.

Mahindra XUV 7XO

In terms of sales, XUV 7XO is at number four. Last month it got a total of 8630 new customers. This figure shows an impressive increase of 26.71 percent on an annual basis compared to the total 6811 units sold in April 2025.

Mahindra XUV 3XO/EV

Despite a slight decline in sales, XUV 3XO/EV has registered its name in the top-5 list. A total of 7517 units were sold last month. This figure shows a negligible decline of 0.67 percent on an annual basis as compared to the total 7568 units sold in April 2025.

Apart from the top-5 cars of the company mentioned above, last month 3242 units of XEV 9s, 1611 units of XEV 9e, 1170 units of BE 6 and only 66 units of XUV 400 were sold.

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Great start for Mahindra! More than 94 thousand SUVs sold in April 2026

Great start for Mahindra! More than 94 thousand SUVs sold in April 2026

Mahindra has registered positive growth in its sales in April 2026. The company's total automotive sales (including exports) stood at 94,627 units in April 2026, which shows an increase of 14 percent compared to April 2025 last year. The SUV segment remains the company's strength, with 56,331 units sold in the domestic market. This figure shows an increase of about 8 percent compared to last year's 52,330 units. Total utility vehicle (UV) sales, including exports, stood at 57,833 units.

SUV sales recorded an annual growth of 7.65 percent in the month of April, which is a result of Mahindra's strong product strategy and increasing demand in the market. However, domestic SUV sales declined by 6.54 percent in April compared to 60,272 units in March 2026. This decline is in line with the seasonal trend, as the end of the financial year usually sees stronger dispatches. Mahindra's passenger vehicle sales are completely driven by SUVs, due to which the company has been successful in maintaining its strong position in the Indian SUV market.

This is the condition of commercial vehicle segment

The company also showed stable performance in the commercial vehicle (CV) segment. Domestic CV sales in April 2026 stood at 23,427 units. In this, 2,984 units (+13%) were sold in the Light Commercial Vehicle (LCV) under 2 tonne category and 20,443 units (+7%) in the 2-3.5 tonne category. Total sales of trucks and buses (above 3.5 tonnes) stood at 3,011 units, an increase of 11 percent. This includes cargo vehicles 1,159 units (+8%) and passenger buses 1,852 units (+14%). Sales of SML Mahindra have also increased by 15 percent to 1,741 units.

Demand for three-wheelers increased

Three-wheeler sales witnessed a spectacular 81 percent jump, with a total of 9,899 units sold. The company also performed tremendously in the export segment. Total exports in April 2026 were 4,970 units, which is 47 percent more than last year. This growth reflects the company's increasing reach in the global market.

Farm equipment business increased

Mahindra showed even better results in the farm equipment business i.e. tractor segment. Tractor sales in the domestic market stood at 46,404 units, which is an increase of 20 percent compared to 38,516 units in April 2025. Total tractor sales (including exports) reached 48,411 units, registering an annual growth of 21 percent. Tractor exports stood at 2,007 units, which is 30 percent more.

What did the company say?

The company said that the CV industry witnessed some slowdown in April, which could be attributed to financial contagion, inflationary pressures and geopolitical uncertainties. Despite these challenges, Mahindra has made an overall positive start. The company had achieved record SUV sales in the last financial year (FY26) and the beginning of FY27 is also showing strong signs.

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