Road Safety Campaign 2025: A basis of safe future

Road Safety Campaign 2025: A basis of safe future

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Road safety campaign 2025 was attended by Amitabh Bachchan, Pankaj Tripathi, Navya Naveli Nanda, Nitin Gadkari, Prasoon Joshi, Samantha Ruth Prabhu and Vikrant Massey. Emphasis was laid on the safety of children. The message of the campaign was that the road …Read more

Road safety campaign

Highlights

  • Amitabh Bachchan, Pankaj Tripathi participated in the road safety campaign.
  • Special emphasis was laid on the safety of children.
  • The third edition of the Road Safety Abhiyan 2025 became a movement.

New Delhi. Will care, will be safe: This simple idea which is also the key to safe roads is how good if it starts road safety. The same idea was at the core of this year's road safety campaign, in which this message was very clear and strongly conveyed to everyone that road safety is not limited to law or penalty; This is about taking care of each other. It is about understanding that every time we step on the road, we have strength to bring a change-not only for ourselves, but also this influential theme of this version of all the people around us, Reminds that every step, small or big, is very important in making our roads safe.

Children, who will walk on the streets of tomorrow, were the focal points of this campaign. Ensuring that they should be safe every time they are on the streets, we should all have a priority to ensure. Children's brain receives ideas quickly, so educating children means investing in safe roads for everyone's future and it was a message given through Telethon on which all speakers were unanimous. As Shri Amitabh Bachchan clearly said, “To care about others, you have to care about yourself.” His words created an atmosphere for the road safety campaign 2025 Telethon, which brought the voice of this campaign to everyone's hearts.

Shri Pankaj Tripathi insisted on the role of parents and teachers in ensuring that children have knowledge and understanding of traffic rules. He said, “Children are the part of our society that can learn most easily. It is our responsibility to teach them from an early age and make an example. ” Navya Naveli Nanda, an energetic representative of the upcoming generation, also shared her views on the importance of joining the useful initiative for children like Quiz. He told, “We should teach children road safety in attractive ways, so that they can connect with this campaign because when we make good habits since childhood, then these habits remain throughout life.”

This initiative, including Mr. Nitin Gadkari, Prasoon Joshi, Samantha Ruth Prabhu and Vikrant Massey, along with a motivational group of artists and people who inspired change, brought the nation together to consider a topic which It is often ignored, while it is a matter of turning the attitude of life. Mr. Nitin Gadkari ji reiterated the urgency of this issue and said, “If the money is lost, it can be found back, but once someone dies, he cannot be found back.” It is more valuable. ” His words underlined the seriousness of the road safety issue and reminded everyone that there is no other option in life.

With every story and every attitude expressed through this campaign, there was a feeling of taking every possible step in the event of a road accident and a sense of sympathy, which reminds us that in the roads we travel on, everyone's partnership Along with respect, discipline and care is needed. From ensuring ISI-mark helmets, from taking advantage of technology like AI for careless driving, every issue was discussed about all the necessary steps and remedies that can save life- Especially the youngest road users of our society were considered. As Prasoon Joshi said, “Life is precious, and we should dedicate ourselves to save it – not only for our families, but also for the country.”

Road safety is not only of rules but a matter of responsibility. It is a matter of creating a culture where protecting life becomes another nature, ensuring that tomorrow's roads are safe for everyone – and it should start with our children. The hidden depth in Vikrant Massey's message is more clear when he said, “We should stop thinking of security as a subject tomorrow.” It is about protecting everyone's life, especially about the most sensitive people associated with this issue. “

One month of road safety awareness
The campaign began with a grand opening ceremony for future drivers and ended with those who made the campaign effective. During a month, the mission to realize road safety awareness came out on the streets. Symbolizing the road safety campaign bus was a glorious moment, which is an attempt to spread awareness far and wide. The center of this mission was rooted in regional events that come together to know each other's stories, participate in programs and understand how simple methods – such as wearing seatbelt or following traffic rules – can save your life Is.

At the conclusion of the program, the message was given that road safety or road safety does not only mean following the rules book, but is a common responsibility of others and self -safety. Samantha Ruth Prabhu understood the essence of the campaign well when he said, “We should make road safety our habit. The more priority we give, the more safe we ​​will be. “

Finally, this third version of the road safety campaign was not just an event; This was a movement to make road safety a part of everyone's participation to make our daily life a part of our daily life. By cares for everyone's care, respect and responsibility, we can create a future where roads are safe for everyone.

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Road Safety Campaign 2025: A basis of safe future

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Road Safety Campaign Season 3: Hope for Hope and Responsibility

Road Safety Campaign Season 3: Hope for Hope and Responsibility

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The third edition of the road safety campaign began on 6 January. Nitin Gadkari and Shankar Mahadevan participated. This campaign focused on children included concerts, telethons and road safety buses. The purpose of the campaign is the nation …Read more

Amitabh Bachchan, Nitin Gadkari and Pakanj Tripathi attended the road safety campaign.

Highlights

  • The third edition of the road safety campaign began on 6 January.
  • Nitin Gadkari and Shankar Mahadevan participated.
  • Children focused on concentrations and Telethon.

New Delhi. The third edition of the road safety campaign began with great enthusiasm on 6 January, in which people of all ages were united on the issue of road safety. The public awareness campaign was particularly focused on children, who are not only the easiest victims of road safety events, but also the drivers of the coming tomorrow.

The version began with a large concert, in which 1,500 school students participated enthusiastically, raised slogans, sang songs and talked about the importance of road safety. Union Road Transport and Highways Minister Nitin Gadkari held a session of questions and answers with the students, in which their important questions were answered with knowledge and practical advice. After this, a musical oath was presented by Shankar Mahadevan, explaining the need for road safety and a song was presented which contained deep meanings of road safety. The youngest participants got a special gift, as the pair of everyone's favorite siblings on social media and Pihu made people happy and laughed amidst their serious discussion related to the issue. Together, the two gave a message that road safety is not just a subject, it is a responsibility that everyone has to fulfill with Miljul.

Sadak Surkasha Abhiyaan Season 3 Journey of Hope and Responsibility

Union Road Transport Minister Nitin Gadkari (middle), actor Pankaj Tripathi on the right, actor Amitabh Bachchan on the left

Convey the message to all
The purpose of this campaign was not only limited to the stage but also reached the streets. The launch of the road safety campaign was a program with possibilities that symbolized the efforts of the campaign to raise awareness at the national level. Road safety bus was run as a nationwide mission to make road safety -related education interesting and accessible. With its safety message, it simply turned into a moving class room which went to schools in various cities, towns and villages and educated people from all areas. The focus of this mission focused on regional programs, which brought communities to listen to the stories of others, participate in interactive sessions and to know how small tasks like following traffic laws or wearing seatbelt People can save their lives. This mission made people feel that every person's work matters and changes begin with themselves.

Live Telethon: A national call to move forward
The campaign then agreed for its most awaited phase – a grand telethon that promises to unite the nation in its mission for safe roads. The four -hour broadcast stories, broadcast on January 25, 2025, was a mixed program of stories, discussions and entertainment. The panel involved in this program inspired everyone in which the issue of road safety was raised in the presence of Gadkari and great actor Amitabh Bachchan. Famous lyricist Prasoon Joshi and star actors Pankaj Tripathi, Samantha Ruth Prabhu and Vikrant Massey were also accompanied by him. Navya Naveli Nanda became the voice of the next generation, keeping her intense view of working together.
Telethon was not just another television program, it was a movement that calls us all ahead and calls for change. People inspired by this campaign and became part of change. A change that inspires that together we can make our roads safe and save the lives of countless people. Stay connected with this campaign.

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Road Safety Campaign Season 3: Hope for Hope and Responsibility

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Measures to prevent road accidents in India and dangers of reckless driving

Measures to prevent road accidents in India and dangers of reckless driving

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Under the Road Safety Campaign 2025, an appeal has been made to avoid distracted driving. A road accident occurs every 3 minutes in India. Mobile phone use, eating and drinking, and use of GPS systems are distracting…read more

Indian roads are populated by motorized and non-motorized vehicles such as cyclists, pedestrians and often animals. This uncertain and unknown landscape makes driving difficult. In 2023, one life will be lost due to road accidents every 3 minutes in India.

Reckless driving has been identified as a significant risk factor for injuries in road accidents. Distracted and reckless driving includes the use of mobile phones, eating or drinking, conversing with co-passengers, reading messages, watching videos, playing the radio or music player and even using the GPS system to navigate to destinations. May include activities like doing.

Sadak Suraksha Abhiyan 2025 Avoid Distractions While Driving And Save Lives

However, most road accidents are preventable situations and if drivers or pedestrians are alert, this alertness can significantly help in making our roads safer for everyone.

Dangers of Reckless Driving
Although laws exist to prevent and punish reckless driving, it is very important for all road users to understand the strength of these laws in terms of injuries and deaths. This issue also attracts special attention due to the increasing use of mobile phones while driving.

  • Let's look at some scenarios where distracted driving can lead to death:
  • Texting or talking while driving can take drivers' eyes off the road, which can increase the risk of a road accident.
  • Distractions even on empty roads can lead to accidents that result from collisions with stray animals or the driver's inability to react quickly to suddenly changing road conditions.
  • Pedestrians walking using headphones may become unaware of oncoming vehicles and may collide with them. Nearly 20% of road deaths in 2023 involve pedestrians.
  • Constant monitoring of GPS systems can also make drivers vulnerable to road accidents.

How to stop reckless driving?
Here are some ways people can ensure the safety of their loved ones and themselves:

  • Keep your hands on the steering: Although it may seem intuitive, this rule is often ignored. Even if one goes on the same route at the same time every day, it is not necessary that one meets the same circumstances every day.
  • Don't drive when tired: Make sure not to drive when you are tired or sleepy. Falling asleep while driving can result in serious injury and even death.
  • Load the map before starting the trip: Load the map in advance to avoid distractions from the GPS system and navigate the route to clear doubts. The audio function can also be turned on so you don't have to look at the screen for directions.
  • Avoid taking calls while driving: It is best to avoid taking calls while driving. Even if you talk using a hands-free gadget, having a conversation can impair driving ability.
  • Avoid eating or drinking: Eating or drinking while driving can reduce control of the car.
  • Control distracting behavior of co-passengers: If there are other passengers in your vehicle, then give necessary guidelines to control their distracting behavior so that an environment is created in which the driver can drive with concentration.
  • If you want to call stop: If you need to make a call, check directions, or even grab a snack, be sure to stop in a safe place before doing so.

A few simple steps can help people avoid distracted driving and make our roads a safer place. Taking precautions can go a long way in preventing road accidents and saving people's lives.

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Measures to prevent road accidents in India and dangers of reckless driving

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Massive car pile-up on Ludhiana-Delhi national highway due to fog, several hurt

Massive car pile-up on Ludhiana-Delhi national highway due to fog, several hurt

At least one person has lost life and several others were injured in a road accident that took place near Ludhiana in Punjab today morning. According to the police, dense fog led to a massive car pile-up which also involved buses and trucks, on the Ludhiana-Delhi national highway in the early hours of November 13. As of now, there is no exact number of vehicles involved in the accident. However, the police said that more than two dozen vehicles, over 24 in number, piled up against each other in the mishap.

A massive car pile-up took place near Ludhiana in Punjab in the early hours of November 13 where more than 24 vehicles crashed due to dense fog.

Initial reports said that no one was seriously injured in the accident, which took place around 40 kms from Ludhiana district headquarters near a village called Libra. Rajesh Sharma, Deputy Superintendent of Police (Khanna), had said that those who were injured in the road accident have been discharged after they received first-aid at local private hospitals.

Police said that some of the victims involved in the crash drove away their vehicles despite being damaged. Police towed away the other vehicles which were badly damaged in the incident. According to police, at least two state transport buses and one truck was involved in the pile-up. Prima facie, dense fog is seen as the key reason behind the road accident.

Also Read : How to drive safely in foggy weather

Road accidents in India have been on the rise in the past few years. According to the report released by the Ministry of Road Transport and Highways (MoRTH), India recorded a total of 4.61 lakh road mishaps last year. The number of people killed due to these accidents has gone up to 1.68 lakh. Nearly 4.45 lakh people were also injured in these road accidents. The number of accidents in India has gone up by almost 12 per cent compared to 2021 while the number of fatalities has increased by 9.4 per cent. Overspeeding, wrong-side driving and drunken driving are some of the biggest reasons behind road accidents in India.

The Centre is planning to introduce new norms in car safety as road accidents continue to surge in India. The Ministry of Road Transport and Highways (MoRTH) has shared a draft policy which proposes installing in-built collision warning signal in passenger cars as well as commercial vehicles to bring down the number of road accidents in the country.

First Published Date: 13 Nov 2023, 15:43 PM IST


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Indian govt panel wants BNCAP crash ratings tied to improved car connectivity

Indian govt panel wants BNCAP crash ratings tied to improved car connectivity

An Indian government panel has recommended that the automakers who step up connectivity features in their cars to communicate with other vehicles and external systems should score better ratings on Bharat NCAP crash tests, Reuters has reported. The panel has reportedly submitted a draft report, which aims to boost road safety as well as introduce a technical blueprint for the connected cars in India. The Ministry of Road, Transport and Highways would decide the next steps on it, claimed the report.

The government panel has proposed the integration of V2X technology in connected cars in India that will help these cars communicate with each other as well as with other systems on the roads including traffic lights.

The proposal by the government panel reflects steps being weighed by the US, China and multiple other countries in Europe. The panel has reportedly proposed the integration of V2X technology in cars to reduce the risk of accidents and traffic congestion as well. With the V2X technology, the connected cars will be able to communicate with other vehicles as well as with other connected systems on the roads, including traffic lights, claimed the report.

The report claims that the 58-page draft proposal has stated that most of the traffic issues in India occur because of non-line-of-sight scenarios. “Most sensors do not work well in these scenarios and V2X fills the gap,” the proposal reportedly added, referring to the connected car technology commonly known as vehicle-to-everything (V2X). The panel reportedly wants the V2X technology to be considered for inclusion in India’s Bharat New Car Assessment Programme (BNCAP) for car safety ratings. This move comes in line with developments abroad. However, the panel didn’t set any deadline for the adoption of its recommendations.

India is known as a country with an alarmingly high number of road accidents, which cause lakhs of deaths and critical injuries to many people every year. If this proposal introduced by the government panel makes it to rule, it could force the automakers to equip the connected cars with technology using the airwaves to send warnings between drivers and communicate with other road systems.

Currently, the Bharat NCAP doesn’t mandate features to be included by car manufacturers, Instead, it assigns star ratings based on the impact of collisions. However, if the proposals by the government panel are to be considered we may see the government mandating the automakers to equip their connected cars with some advanced features.

At present, some cars on Indian roads feature forward collision warning and emergency braking technology. However, mostly these cars use sensors that can be triggered by close proximity. V2X is a more advanced and connected form of this warning technology, as it relies on a dedicated network to issue warnings even kilometres ahead, which enables the driver to be alert well ahead.

First Published Date: 11 Oct 2023, 16:28 PM IST


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Rapido partners UP Police to distribute over 100 free helmets in Noida

Rapido partners UP Police to distribute over 100 free helmets in Noida

Bike-taxi aggregator Rapido has tied up with the Uttar Pradesh Police department to promote safe driving among two-wheeler riders. As a part of this initiative the police department distributed more than 100 Rapido-branded helmets to people in Noida. The free helmet distribution was held near the Botanical Garden Metro Station in Noida. The helmets were ISO certified that meet stringent quality standards.

UP Police distributing Rapido branded helmets to young riders in Noida.

The helmets were distributed to young commuters and low-income families who often lack access to proper protective gear. The distribution drive was carried out by Saurabh Srivastava, ACP Traffic, Gautam Buddha Nagar. The beneficiaries were also sensitized about the importance of wearing a helmet in context to safe driving practices.

Also Read : Avoid these mistakes when driving a car: Top five tips

The initiative is a part of Rapido’s commitment to promote safe driving practices amongst riders and “make two-wheeler riding a safe commuting avenue in the country”. By distributing free helmets, the company hopes to encourage the adoption of certified helmets among riders for increased personal safety and reducing chances of injuries and fatalities in case of road accidents.

Two-wheeler riders are the most vulnerable category on Indian roads and wearing a helmet can act as a protective gear, helping prevent fatalities in case of accidents. “The negligence amongst riders with regards to the use of preventive gears such as helmets is a cause of major concern. Wearing certified helmets properly can reduce serious injuries in accidents involving riders,” said Pavan Guntupalli, Co-Founder, Rapido. “We are thankful to have had this opportunity to participate in the UP Police led initiative for guiding riders on the pathway of safe driving practices.”

As per data found in the National Crime Records Bureau (NCRB), the highest number of fatalities in road accidents are of two-wheeler riders. In 2021, approximately 70,000 riders lost their lives in accidents, which is around 44% of the total fatalities due to traffic accidents.

First Published Date: 07 Aug 2023, 14:01 PM IST


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