In this article, we’ll estimate the variant-wise ex-showroom price of the upcoming Rumion — Toyota’s new MPV to rival the Maruti Suzuki Ertiga, Kia Carens and Nexa XL6. We’ll explain the logic behind the calculations along with the reasons to support our estimations. As and when we get more information affecting our Toyota Rumion price estimations, we’ll update this article to accommodate new findings.
Toyota Rumion — Powertrain/Engine Options
In one glance, you could tell that the Toyota Rumion is essentially the Maruti Suzuki Ertiga with some Toyota design elements all around.
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Toyota Rumion Variants & Price Range
The Rumion will come in 3 variants – S, G and V. The base, S variant, will offer CNG-manual, petrol-manual and petrol-automatic powertrains. Since this is based on the Ertiga’s VXI variant, we expect it to cost Rs. 10.0 lakh with the petrol-manual powertrain. The CNG could cost another Rs. 1.0 lakh or so while the automatic could cost Rs. 1.30 lakh more.
The mid-spec G variant with the petrol-manual powertrain could cost Rs. 1.0 lakh more and carry an ex-showroom price of Rs. 11.0 lakh.
The top-spec V variant of the Rumion will come with petrol-manual and petrol-automatic powertrains. With the petrol-manual powertrain, it could cost Rs. 11.70 lakh while the automatic could cost Rs. 13.0 lakh (ex-showroom).
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Now let’s look at the variant-wise expected prices of the Toyota Rumion to find out how we arrived at these numbers.
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Toyota Rumion S Expected Price – Rs. 10.0 Lakh (Petrol MT), Rs. 11.0 Lakh (CNG MT), Rs. 11.30 Lakh (Petrol AT)
The Toyota Rumion starts from the S variant. It’s the VXI equivalent of the Maruti Ertiga. We aren’t missing the Ertiga LXI-equivalent variant of the Rumion as it doesn’t get several features, which are a must-have for a car of this size. So, we don’t recommend anyone to buy the Ertiga LXI and we wouldn’t have suggested our audience to buy the Rumion E either if it existed.
The Rumion S is available with 3 powertrain options — petrol-manual, petrol-automatic and CNG-manual. Here’s the list of Ertiga’s VXI variant ex-showroom prices:
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This variant of the Ertiga sells in good numbers. So, Toyota may not feel the need to market this one aggressively. Since the Rumion is essentially a Maruti R&D product, we should expect the Toyota version to carry a slight premium to give the Ertiga some breathing room.
Thus, we expect the Rumion with the petrol-manual powertrain to cost close to Rs. 10.0 lakh. This price will give the car a good starting price of (barely) under Rs. 10.0 lakh. Moreover, it’ll help Toyota to share part of the profits with Maruti Suzuki as they are sourcing the Rumion from them and using their R&D.
For the CNG, we expect Toyota to charge close to Rs. 1.0 lakh, thus stretching the S CNG variant’s price to Rs. 11.0 lakh. Here too, they can maintain a good Rs. 25,000-odd price premium to avoid an overlap with the Ertiga VXI.
For the torque converter automatic transmission, Toyota charge Rs. 1.20 lakh with Hyryder over the comparable petrol-manual variants. Meanwhile, Maruti Suzuki charge Rs. 1.50 lakh. But, Toyota aren’t doing charity with a lower premium for the automatic transmission. Their Hyryder manual variants are so expensive that the automatic comes across as a decent value. It tells us that Toyota are more interested in pushing the automatic transmission to the consumers.
Hence, we expect the Toyota Rumion S variant with the petrol-automatic to cost about the same as the Ertiga. Given Toyota’s high brand presence among fleet buyers, Toyota may manage to attract a good number of customers even with a higher price tag.
Here’s a look at the Ertiga VXI variant’s prices and what we expect the Toyota Rumion to cost:
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Toyota Rumion G Expected Price – Rs. 11.0 Lakh (Petrol MT)
The Toyota Rumion G variant will only come with the petrol-manual powertrain. It could cost Rs. 11.0 lakh, which is Rs. 12,000 higher than the Ertiga ZXI.
Toyota Rumion V Expected Price – Rs. 11.70 lakh (Petrol MT), Rs. 13.0 Lakh (Petrol AT)
The Toyota Rumion V variant is the ZXI Plus equivalent of the Ertiga. If you buy the Ertiga ZXI Plus, then it’ll cost you Rs. 11.58 lakh with the petrol-manual and Rs. 13.08 lakh with the petrol-automatic powertrain.
Here too, we expect Toyota to maintain some premium over the Ertiga with the manual transmission. So, the Rumion V petrol-manual could cost Rs. 11.70 lakh, thus costing Rs. 12,000 more than the Ertiga VXI petrol-manual.
In terms of the automatic transmission, assuming a Rs. 1.30 lakh premium for the same, the V variant could cost Rs. 13.0 lakh, which actually makes it Rs. 8,000 cheaper than the Ertiga ZXI Plus auto. If you’re wondering how that is possible then here’s my explanation:
The Ertiga is a popular product among fleet owners and commercial vehicle buyers. So, the higher end variants end up selling in low-to-negligible numbers. The top-spec variants are the ones that bring in bigger profits as the margins are higher. Given Toyota’s higher brand value, they may have an easier time selling the top variant, that too with the automatic transmission. Therefore, offering a slight price advantage over the Ertiga’s top model may make the Rumion V automatic a desirable option for potential MPV buyers.
2023 Toyota Rumion Expected Price Summary
The base variant of the Toyota Rumion with the CNG-manual powertrain could cost Rs. 11.0 lakh. The petrol-manual variants could cost between Rs. 10.0 lakh and Rs. 11.70 lakh. The S and V variants with the petrol-automatic powertrain could cost Rs. 11.30 lakh and Rs. 13.0 lakh, respectively.
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