Maruti Suzuki will soon launch its first electric car E-Vitara, which has been tested in Delhi-NCR. This car will give a 500 km range and 181 bhp power.
E Vitara will be Maruti's first electric car in India.
Highlights
Maruti's first electric car e-Vitara will be launched soon.
The e-Vitara will give a 500 km range and 181 bhp power.
E-Vitara was tested in Delhi-NCR.
New Delhi. The portfolio of Maruti Suzuki has many cars that have won the hearts of Indian customers. The company's portfolio includes cars from almost all segments. This is the reason that this company has been made the country's largest car company by Indian customers. But, one thing that is missing in Maruti Suzuki's portfolio is an electric car. Now the company has prepared for this too.
Soon the company's first electric car Maruti Suzuki E Vitara is going to be launched in the Indian market. It has been spotted during testing recently.
Testing in Delhi-NCR The test mule of this car was spotted on NH 48 near Gurgaon in Delhi NCR. The spotted model appears to be wrapped in pur. Even though the launch is close, the company still wants to keep the features of the car under the raps. This is the reason that this car has still been spotted with a caoflage covered. Red number plates have been used in spotted models.
Range up to 500 km In Maruti Suzuki E Vitara, the company can use the same wheels that will be used in Toyota Urban Cruiser EV. But separate aerodynamic covers can be used to separate the design. The spotted test mule does not have any aero wheel cover that will be added to the final production model. To power Evitara, there are two battery options, 49 kwh and 61 kwh, which maximum power of 181 bhp and maximum torque of 300 Nm The total system offers output. The big battery option promises a range of 500 km once charged.
Location:
New Delhi,Delhi
First Published:
February 06, 2025, 11:29 IST
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Maruti's first electric car coming to rock the market, range 500 km
Maruti Suzuki recorded the highest monthly cell in January 2025 with a sale of 2,12,251 units so far. The demand for utility vehicles increased, while the sale of small trains saw a decline.
The beginning of January 2025 was vigorous for Maruti.
Highlights
Maruti sold 2,12,251 units in January 2025.
There was a huge increase in demand for utility vehicles.
Small trains' cells saw a decline in January.
New Delhi. Maruti Suzuki India Limited, the highest sale manufacturer in India, made a strong start of the 2025 calendar year. In January 2025, the company recorded its most monthly cell with a sale of 2,12,251 units. It was an annual growth from 1,99,364 units sold in January 2024.
In its passenger vehicle segment, there was a decline of 14,247 units on an annual basis in the segment of small vehicles in Maruti's cell. This segment includes Alto and S-Presso, its sale was less than 15,849 units sold in January 2024. Its YTD cell also fell rapidly to 1,03,889 units in the last month, which was from 1,15,483 units sold in the same month last year.
On the other hand, there was a sharp improvement in the Baleno, Celerio, Dzire and similar compact segments. Sale increased from 76,533 units sold in January 2024 to 82,241 units last month. However, its YTD cell declined to 6,30,889 units as compared to 6,86,544 units sold in this segment in this segment. Due to this, the cell of the mini and compact segment declined from 92,382 units to 96,488 units on an annual basis, while the YTD cell came down to 7,34,778 units.
Maruti Siaz demand boom The demand of Maruti Ciaz increased rapidly. Based on the year on -year (YOY) basis, Ciaz's cell increased from 363 units to 768 units. However, during the period of FY 2024-25, its YTD cell fell rapidly to 6,629 units, which was 9,266 units sold in the same period last year.
Utility vehicles heavy demand Due to the highest demand for utility vehicles, this segment registered a sale of 65,093 units for the company in January 2025. Maruti Eco, sold 11,250 units last month, which is less than 12,019 units sold in January 2024. YTD was a cell positive with a sale of 1,13770 units in a period of FY 2024-25 as compared to 1,12,973 units of FY 2023-24. This led to a domestic cell of total passenger vehicles in January 2025 on 1,73,599 units and 14,49,233 units on the basis of YTD, which shows strong positive growth.
Location:
New Delhi,Delhi
First Published:
February 01, 2025, 18:37 IST
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Maruti made the maharikard of the cell! Selling so many cars sold in a month
Maruti Suzuki introduced its first electric car E-Vitara at the Auto Expo. Now its unofficial bookings have started for Rs 25,000. The launch is expected to happen soon.
Maruti E Vitara is the company's first electric car.
New Delhi. The country's largest car manufacturer Maruti Suzuki introduced its first electric car at the Auto Expo last month. During this time, the company had unveiled the Maruti Suzuki Evitara. Since then, customers are waiting for its launch. If you are also waiting for the launch of this car, then now your weight is going to be over. Because, unofficial bookings of this car have started.
You can book your unit by giving a token amount of Rs 25,000. After this, speculations are being made that now its launch is close. However, the company has not yet announced the price of this car. You can book it without knowing the price. After the launch of E Vitara, we will also see the launch of Toyota's electric car on the sem platform, which will be named Urban Cruiser EV.
Similar to the Grand Vitara, three variants of E Vitara can be offered – delta, zeta and alpha. A 49-KWH battery pack can be found in the base variant, while the top variant will be equipped with a 61-KWH battery pack. The range claimed with a large battery pack is 500 km. The battery pack is also designed for better performance and better security.
E Vitara's high and battery pack contains 120 lithium-ion based cells. They have been tested to work at excessive temperatures from -30 ° C to 60 ° C. Evitara's battery packs are equipped with an advanced thermal management system that includes low-ion coolant. To ensure that E Vitara can handle the stress of real world conditions, the company has tested it under many different circumstances. Maruti Evitara has Eco, Normal and Sport Driving Mode.
This electric car of Maruti offers a 10.1 inch touchscreen infotive system, 10.25 inch multi-inquiry display, front ventilated seats, Harman's sound system with wireless charger. The car provides latest features such as blind spot monitoring, lane keep assist, adaptive high beam system, rear cross traffic alert and adaptive cruise control.
Location:
New Delhi,Delhi
First Published:
February 01, 2025, 11:03 IST
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Ended in the end! Maruti's first electric car coming, booking started
Maruti Suzuki is increasing prices of Alto K10, S-Presso, Celerio, Wagon-R, Swift, Dzire, Brezza, Ertiga, Eco, Super Carry, Baleno, Fronx, Gymny and Ignis since 1 February.
From February 1, the company has announced to increase the price of cars.
Highlights
Maruti Suzuki is raising prices from February 1.
The price of Alto K10 will increase by Rs 19,500.
The last chance to buy a car cheaply.
New Delhi. Maruti Suzuki is the largest car selling company in India. The big customer base Maruti Suzuki has as much as the company in India's car market, not with the company. One major reason for the company's popularity is that the company's portfolio has models for every category. The company also makes off -roader like Alto to Jimny. If you are also a fan of Maruti, then there is a bad news for you.
The bad news is that the company is going to increase the price of its vehicles from 1 February. That is, if you are planning to buy a car of Maruti, then you have only 2 days left to buy cheaply.
How much did the price of which car increase? The company is increasing the price of all models in its price hike. It includes not only passenger vehicles but also commercial vehicles. Below you can see the list of all the models which can increase the price of which vehicle.
Alto K10 –
19,500 rupees
S-Presso-
5000 rupees
Celerio –
32,500 rupees
Wagon-R-
15,000 rupees
Swift –
5000 rupees
Desire –
10,000 rupees
Brezza –
20,000 rupees
Ertiga –
15,000 rupees
Eco –
12,000 rupees
Super Carrie –
10,000 rupees
Baleno –
9,000 rupees
Fronx –
Rs 5,500
Jimny –
1,500 rupees
Ignis –
6,000 rupees
Location:
New Delhi,Delhi
First Published:
January 30, 2025, 13:29 IST
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Last chance to buy a car cheaply, these 15 vehicles are becoming expensive after 2 days
The price of the company's popular model Wagon-R will increase by Rs 15,000, while the price of Swift will increase by Rs 5,000. The prices of SUV Brezza and Grand Vitara will increase by Rs 20,000 and Rs 25,000.
Maruti prices are increasing.
New Delhi. If you are thinking of buying a new car from Maruti Suzuki, then hurry up, because the company is going to increase the prices of its vehicles soon. Maruti Suzuki India said on Thursday that the input cost and operational expenses of making cars have increased. Because of this, it is going to increase the prices of many of its models by up to Rs 32,500 from February 1.
However, the company also said that it is not passing the entire burden of increase in input costs and operational expenses on the buyers. But it will definitely have some impact on the market.
Also read: iPhone and Android had to show different prices, it was difficult for OLA-Uber, government sent notice
Prices of which models are increasing After this decision of the company, the ex-showroom price of Maruti Suzuki's compact car Celerio will increase by up to Rs 32,500. Whereas the price of premium model Invicto will increase by up to Rs 30,000. The price of the most liked model Wagon-R will increase by up to Rs 15,000. Whereas the price of Swift may increase by up to Rs 5,000. If we talk about SUV Brezza and Grand Vitara, then their prices will see an increase of up to Rs 20,000 and Rs 25,000 respectively.
According to the information given by the company, the price of entry level small cars like Alto K10 will increase by up to Rs 19,500 and the price of S-Presso will increase by up to Rs 5,000. In the premium segment, the price of compact model Baleno will increase by Rs 9,000, the price of compact SUV Frontx will increase by Rs 5,500 and the price of compact sedan Dezire will increase by Rs 10,000. The company has increased the prices of its cars by about 4 percent. So if you are thinking of booking a Maruti Suzuki car for yourself, then do it before February 1. Otherwise you will have to pay the revised price for your new car.
Location:
New Delhi,Delhi
First Published:
January 23, 2025, 17:42 IST
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All Maruti Suzuki cars will become expensive from February 1
Tata Punch was the best selling car in India in 2024. The small SV sold 202,030 units in the country, which included both petrol-only, petrol-CNG and electric versions of the Tata Punch. This was the first time that a Tata car became the best-selling car in the country, overtaking Maruti Suzuki's popular models.
2/5
Maruti Suzuki WagonR was the second best selling car in India last year. The small hatchback sold 190,855 units in the country and was second only to the Tata Punch. Maruti Suzuki WagonR is available in petrol and petrol-CNG bi-fuel powertrain options. This hatchback is widely popular among private buyers as well as fleet operators.
3/5
Maruti Suzuki Ertiga is one of the brand's best-selling models and was the automaker's second bestseller in 2024. Not only this, the MPV became the third best selling car in India after Tata Punch and Maruti Suzuki WagonR. Its 190,091 units were sold. Like the WagonR, the Ertiga is also popular among private buyers as well as fleet operators. The MPV is available in both petrol SHVS and petrol-CNG powertrain options.
4/5
Maruti Suzuki Brezza is a very popular SUV in India. This sub-compact SUV competes with rivals like Tata Nexon, Hyundai Venue etc. The SUV is sold in petrol, petrol SHVS and petrol-CNG bi-fuel powertrain options. Maruti Suzuki Brezza was the fourth best selling car in India last year with 188,160 units sold.
5/5
Hyundai Creta is another widely popular offering in the Indian passenger vehicle market. Recently, there has been a major change in this SUV, due to which its popularity has increased further. The Creta was the fifth best-selling car in India in 2024, with 186,619 units sold.
First publication date: 05 January 2025, 12:26 PM IST
New Delhi. Maruti Suzuki has maintained its dominance in the Indian automobile market for decades. However, the month of October 2024 did not fully live up to the expectations for the country's largest car manufacturer. This month, the company sold 1,59,591 vehicles in the domestic market, which is 5% less than 1,68,407 units in October 2023 last year. Nevertheless, the company achieved a 10% growth in October sales compared to September 2024, which was possible due to the festive season.
Some of Maruti's cars performed well, while the company suffered losses due to low sales of some cars. Let us know how the sales of Maruti cars were in October 2024.
Ertiga became the best selling car Ertiga's sales performance in October 2024 was excellent. This car became India's best selling car with sales of 18,785 units. Compared to last year, the sales of this model increased by 32%.
Maruti Swift was at second place with sales of 17,539 units. However, in the same month last year this figure was 20,598 units, which means Swift faced a decline of 15%.
Brezza, Frankos and Baleno occupied the third, fourth and fifth positions respectively. Their sales also exceeded 16,000 units. At the same time, Grand Vitara registered an impressive 30% annual growth with sales of 14,083 units. Dezire, Wagon R and Eeco also managed to sell more than 10,000 units.
Performance of small cars remained lackluster Talking about small cars, Maruti Alto, which was once considered the face of entry-level hatchbacks, sold only 8,548 units in October 2024. This figure is 24% less than last year. Models like Jimny and XL6 also suffered a setback. Jimny sales declined by 35% and XL6 declined by 25%. These sold 1,211 and 3,285 units respectively.
Some models took charge While sales of some cars declined, the Ignis achieved a growth of 12%. 2,663 units of this model were sold, which is more than last year. Due to decline in sales of Celerio and S-Presso, their combined sales came down to around 5,000 units. The Ciaz sedan, which has been in need of an upgrade for a long time, recorded sales of only 659 units. In the MPV segment, Invicto sales declined by 38% and only 296 units of this model were sold.
Sales decreased despite festive season Even in a big festive season like Diwali, Maruti Suzuki did not get the performance that was expected. However, strong sales of models like Ertiga, Brezza, Franxx and Grand Vitara kept the situation afloat. Maruti Suzuki will have to bring new changes in its small cars and sedan segments so that it can better meet the market demand in the coming months.
EV penetration improved by 100 basis points (bps) year-on-year, with total EV registrations growing 26 percent year-on-year to 1.1 million units.
The growth in EV registrations was mainly led by the electric two-wheeler segment, while passenger cars recorded a modest eight per cent growth. (AFP via Getty Images)
According to Haitong report, electric vehicle (EV) registrations witnessed a modest growth in October 2024, mainly due to increased festive season demand, leading to strong year-on-year (YTD) growth in EV penetration across all regions. increased.
YTD EV penetration improved 100 basis points (bps) year-on-year (YoY) to 7.6 percent, with total EV registrations increasing 26 percent to 1.1 million units.
This growth was mainly led by the two-wheeler (2W) segment, while the passenger vehicle (PV) segment recorded a marginal growth of 8 per cent.
Also read: Creta, Venue SUV could not save Hyundai India's profit from 16.5 percent decline in Q2 FY25
In October, sequential penetration rates for electric two-wheelers (E2W) and electric passenger vehicles (EPV) increased by 10 bps with YTD growth of 100 bps and 10 bps respectively.
Although the electric three-wheeler (3W) segment saw a monthly decline of around 290 bps in penetration, it maintained a YTD penetration gain of 250 bps.
Strong festive demand led to the highest number of PV EV registrations ever in October, even though penetration in the segment remains relatively low.
The recent surge in rural demand in contrast to the slowdown in urban areas has created short-term pressure on overall EV penetration. However, the upcoming launch of new EV models by major PV original equipment manufacturers (OEMs) such as Tata, Mahindra & Mahindra (M&M) and Maruti Suzuki is expected to increase the adoption rate.
Total E2W registrations in October reached 139,379 units, representing an impressive growth of 118 percent year-on-year. While YTD penetration for E2Ws grew 100 bps YoY, October saw a modest 10 bps monthly gain.
Also read: Tata Motors misses Q2 profit estimates due to weak sales, hopes for festive turnaround
Ola Electric maintained its market leadership with 30 per cent share and regained some of its lost ground last month. Ola registrations grew by 75 per cent year-on-year and 69 per cent month-on-month (MoM), totaling 41,713 units.
TVS regained its second position from Bajaj Auto with 21 percent market share, while Bajaj stood second with 20 percent. TVS experienced a growth of 82 per cent year-on-year reaching 29,964 registrations, while Bajaj's registrations increased by 212 per cent to 28,288 units.
Electric three-wheeler registrations in October reached 67,172 units, up 17 per cent YoY and 11 per cent MoM, reflecting solid growth in demand. YTD penetration in this segment grew by 250 bps year-on-year.
Recommended Watch: This is Maruti's first electric car!
Mahindra & Mahindra (M&M) strengthened its position as the market leader with YTD market share up 50 bps to 9.5 per cent in October.
Bajaj Auto also made significant progress, increasing its YTD market share to 6.3 percent from a negligible share last year.
The EPV segment achieved record monthly registrations in October with 10,752 units, a growth of 70 per cent year-on-year due to the festive season. YTD penetration in the EPV category grew marginally by 10 bps YoY.
Tata Motors retained its position as the market leader with a YTD market share of 63 percent, though this was down from 72 percent last year. MG Motors showed considerable progress and increased its YTD market share from 12 per cent to 20 per cent year-on-year.
Check out Upcoming EV Cars in India, Upcoming EV Bikes in India.
First publication date: 13 November 2024, 09:49 am IST
Toshihiro said India is and will remain a key business area for the company to achieve its growth strategy for fiscal year 2030. Interestingly, in fiscal year 2023, the company achieved revenue of 5.4 trillion yen with sales of 3.2 million cars and 1.9 million motorcycles. Globally, Suzuki is targeting sales of 7 trillion yen in fiscal year 2030, and achieving sustainable growth.
Also read: Maruti E Vitara equipped with off-road technology unveiled for the first time
The focus here is on sustainable development. For FY2029-30, Suzuki has said this will contribute to the achievement of a carbon neutral society and the economic growth of our core business areas, Japan, India and Europe along with emerging countries such as India, ASEAN and Africa. main.
The focus will be on creating solutions that are unique to Suzuki, developing customer-centric products and services and growing with the operating countries and regions.
India's role changing dynamics for Suzuki
One of Suzuki Corporation's key goals for fiscal year 2030 is to achieve significant progress toward carbon neutrality. The company aims to reach carbon neutrality by 2050 in Japan and Europe and by 2070 in India in line with the target dates set by the respective governments.
Additionally, the company also plans to grow in other regions such as Africa, Latin America, and Southeast Asia. Central to this goal is Suzuki's electric vehicle (EV) strategy, which includes plans to introduce six EVs in Japan and India and five in Europe by fiscal 2030. This transformation begins with the Suzuki E Vitara, the brand's first electric vehicle.
Suzuki had earlier announced a lineup of five EVs, which included the Maruti Suzuki E Vitara, WagonR, FrontX and two other models, starting with the E Vitara. Notably, production of the Suzuki e Vitara will begin at Suzuki Motor Gujarat (SMG) by spring 2025, with plans for export to global markets.
Here's your first look at the e Vitara, Maruti Suzuki's all-electric offering, which will be manufactured at the company's Gujarat facility.
To support its BEV production, Suzuki has committed to invest Rs 3,200 crore to add fourth production line at SMG plant. With this expansion, the annual production capacity of the plant will increase from the current 7,50,000 units to 10 lakh units by FY 2026.
Additionally, Suzuki plans An investment of Rs 3,500 crore to set up a second facility at SMG, which will add another one million units annually by FY2029. This expansion will ultimately increase SMG's total production capacity to two million units annually, supporting Suzuki's ambitious global growth and sustainability goals.
Suzuki's technology strategy for carbon neutrality
In addition to increasing production, Suzuki Corporation has outlined a comprehensive technology strategy for the next decade aimed at achieving its carbon neutrality goals. This strategy focuses on reducing energy consumption through three main concepts: genba, genbutsu, genjitsu (visit the site, make direct observations and determine the facts), sho-sho-kei-tan-bi (small, less, light, small), beauty) and yaramika (to challenge).
Toshihiro highlighted that the company's electric vehicle (EV) strategy will be guided by the principles of Sho-Sho-Kei-Tan-Bi, which emphasizes the production of compact, efficient and resource-conscious vehicles. This philosophy drives the development of EVs with streamlined, highly efficient motors and lightweight batteries, ultimately maximizing energy efficiency while minimizing environmental impact.
Suzuki revealed in its presentation that it plans to bring 5 EVs to market by 2030, including a production-spec EVX.
Furthermore, Suzuki's commitment to energy efficiency extends to the entire vehicle life cycle. At the heart of this approach is the concept ofkeiOr density. According to Toshihiro, Suzuki cars are about 200 kg lighter than typical European, Indian or Japanese cars.
Also read: Suzuki unveils sustainability roadmap: Focus on lighter cars, EVs. check details
This reduction in weight translates into a 6 percent reduction in energy required for driving, 20 percent less energy for manufacturing and less resource use overall, significantly cutting CO2 emissions and contributing to a more sustainable future. This is in line with Suzuki's ambition to do so.
Multidimensional approach key to sustainability
While EVs are a central focus, Suzuki's sustainability strategy covers a wide range of initiatives. The company is actively developing vehicles designed for high-efficiency internal combustion engines, advanced driver assistance systems and streamlined recycling and disassembly, with the aim of reducing its overall environmental footprint.
Suzuki Corporation understands that a “one size fits all” approach to electric vehicles (EVs) is not practical for global markets. According to Toshihiro, the company plans to diversify its investments not only into battery EVs but also hybrids and internal combustion engines. ICE) which operate on alternative fuels like CNG, biofuel and ethanol. This multi-pronged approach enables Suzuki to offer tailored solutions that maximize performance and energy efficiency in different markets.
Also See: Maruti unveils eVX EV concept at Auto Expo 2023
Suzuki's commitment to regional carbon neutrality goals aligns with its mission to expand customer choice and provide products and services that meet specific regional needs. By addressing environmental impact across various technologies, Suzuki aims to support sustainable mobility and meet the unique demands of each market.
Brand perspective is changing
Toshihiro sees Suzuki's future as a “lifestyle infrastructure company”, playing an integral role in revitalizing economies by addressing daily mobility needs through initiatives such as infrastructure development and next-generation mobility solutions.
The company is dedicated to providing high-value products and services that make it essential for both people and society. According to Toshihiro, this mission includes a strong commitment to the achievement of carbon neutrality and a sustainable future, positioning Suzuki as a major contributor to social and environmental progress.
Get information about upcoming cars in India, electric vehicles, upcoming bikes in India and cutting-edge technology that is changing the automotive landscape.
First publication date: 05 November 2024, 10:25 AM IST
New Delhi. Now the demand for automatic transmission (AT) vehicles is increasing rapidly in the country. Despite expensive prices, people are now choosing automatic cars for more comfortable driving experience and better fuel efficiency. These vehicles, once considered luxury, now account for about 26% of the country's mass-market vehicle sales, whereas in 2020 this figure was only 16%. This information has come out from the data collected by Jato Dynamics. Due to increasing traffic in urban and metro cities, people are now turning towards such cars which can move easily in heavy traffic.
According to this data, one out of every three cars sold in the top 20 cities of the country is now with automatic transmission. However, they cost ₹60,000 to ₹2 lakh more than manual cars. Nevertheless, the increasing demand for automatic cars is closing this gap.
AT option in 83 models The availability of AT options in the market is increasing rapidly. Currently there are 83 models in which the option of automatic transmission is being offered. Major automobile manufacturing companies like Maruti Suzuki, Toyota, Tata Motors, Mahindra & Mahindra, Hyundai and Kia are promoting their AT models.
Honda's success and popularity of CVT Honda Motors, which offers advanced Continuously Variable Transmission (CVT) in its cars, has more than 50% of the company's total sales coming from automatic vehicles. According to Honda, about 60% of the company's cars are sold in CVT variants, because CVT transmission is not limited to only the top variants, but it is also available in the lower variants of all the models.
Honda's line-up includes models like Elevate, City, City e:HEV and Amaze. These automatic transmission cars are not only more fuel efficient, but they offer options ranging from affordable AMT to CVT and high-performance DCT.
Increasing popularity among buyers of every category The popularity of automatic transmission cars is increasing among people of every age and class. The main reasons for this are believed to be increasing urbanization, increasing income of people and increasing trend towards convenient driving. Car manufacturers are expecting this trend to increase further.
still dependent on imports Although demand for automatic transmissions has increased, Indian carmakers are still importing most of the automatic gearboxes. Due to this, the cost of automatic cars increases and by the time they reach the customers, cars with automatic gearbox become expensive. However, companies like Maruti Suzuki and Mahindra have localized AMT production, making automatic cars more accessible in the budget segment.
Swift CNG Price: The country's leading car manufacturer Maruti Suzuki has finally launched its fourth generation Maruti Swift CNG in the Indian market. Earlier, the company had introduced its petrol variant, whose starting price was Rs 6.49 lakh. Now the company has also launched its CNG variant, whose ex-showroom price starts at Rs 8.20 lakh.
The rollout of SUVs will begin early next year with the first India-made electric vehicle and at least two gasoline-powered models ready for market from 2026, three sources with knowledge of the company's plans said.
Hyundai's first listing outside South Korea, as well as its strategy to add higher-margin offerings, signal its positive outlook toward the world's third-largest car market, as its presence in China is shrinking and domestic sales are declining.
Also read: Hyundai targets 30 per cent sales growth by 2030, doubles hybrid car lineup
Hyundai's sales in India trail only Maruti Suzuki, though in a fast-changing competitive landscape, homegrown giants Tata Motors and Mahindra & Mahindra have dented its market share with new SUVs that are now the top-selling vehicles, replacing the once-favourite small cars.
This has pulled down Hyundai's Indian market share to 14.6 per cent from 17.5 per cent four years ago, while Tata's share has nearly tripled to 14 per cent in the same period. Toyota, the next-largest foreign rival, has seen its share rise from four per cent to six per cent.
“Hyundai is in a difficult position,” said VG Ramakrishnan, managing partner at consultancy Avantiam. “Its primary focus should be on how to maintain its market share and the only way to do that is by introducing products rapidly.”
Hyundai did not respond to requests for comment on its plans in India.
'Lively Market'
India is the third-largest revenue-generating country for Hyundai after the US and South Korea, and the company has already invested $5 billion in the country, with a commitment to invest another $4 billion over the next decade.
“We are proud to consistently achieve the second largest market share in this vibrant market and will continue to lead Hyundai as a premium brand,” Hyundai Motor Group Executive Chairman Euisun Chung said during his visit to India in April.
Also Read: Kia Carnival Arrives In Delhi, Spotted At Delhi Airport Ahead Of Launch
Hyundai's launch of an India-made electric SUV in 2025 will be followed by the introduction of four more EVs by the end of the decade as it evaluates plans to make the country a regional EV export hub, three sources not authorised to speak to the media said.
Hyundai on Wednesday announced it will launch hybrid cars in India as part of a broader strategy to increase global sales to 30 percent by 2030, boosting its plan to sell higher-priced vehicles in the country to boost margins.
Its share of cars priced at least $18,000 – considered upmarket in India – is set to double to 15 per cent between 2021 and 2023, according to its draft IPO filed in June.
Hyundai, which plans to sell its 17.5 per cent stake in the Indian business to the public, said it will continue its “premiumisation” strategy that has helped it post the highest profit margins among peers in India, but the gains have come at the cost of volumes.
Also Read: Hyundai Creta EV 2025 to be unveiled at India Mobility Expo – Key Facts
Ramakrishnan said the auto maker will have to maintain a good balance between market share and margins after its listing.
“If any of these deteriorates, shareholders may question the company,” he said.
Hyundai's sales in India were at an all-time high last fiscal year, despite its market share declining.
intense competition
Hyundai Motor had initial success in the Indian market due to affordable hatchbacks like the Santro, while the i10 and i20 models also continue to enjoy similar success.
Hyundai entered India in 1996 and its initial success in the country, which has been a graveyard for automakers such as Ford and General Motors, was due to affordable hatchbacks such as the Santro, which has now been discontinued.
As customer preferences changed, Hyundai launched its first locally produced SUV in 2015. The mid-sized Creta, priced between $13,000 and $24,000, was an instant success and became Hyundai's biggest grossing car.
Hyundai's 13-car portfolio now has eight SUVs, but its share of India's total 25 lakh SUV sales last fiscal declined to 19 per cent from 24 per cent three years ago, IPO documents show.
Also read: From Creta EV to Harrier EV, these are the expected EVs to launch before March 2025
Of the two new gasoline-powered SUVs that Hyundai is planning for India, the first will be based on the Bayon crossover currently sold in global markets and will compete with Maruti's Frontx crossover and Tata's Nexon SUV, three sources said.
The second car will be bigger than the Hyundai Creta SUV and will compete with the Mahindra XUV700.
These two SUVs are expected to boost Hyundai's sales by around 120,000 units annually, a source said. Industry data shows the carmaker sold 615,000 cars in India, of which 63 per cent were SUVs and the rest hatchbacks and sedans. The company exported 163,000 vehicles in the last fiscal.
However, Hyundai's rivals aren't standing still.
Tata, India's top-selling EV maker with a market share of over 75 per cent, has said it plans to launch five EVs in the next three to four years, taking its total to 10.
Mahindra has said it will launch seven electric SUVs and six new gasoline-powered SUVs by the end of the decade. Market leader Maruti is doubling down on SUVs and hybrids and plans to launch six EVs by 2031.
“What has taken Hyundai this far will not necessarily take it into the future. Competition is even more intense,” said an Indian supplier of Hyundai.
Find out about upcoming cars in India, electric vehicles, upcoming bikes in India and cutting-edge technology that is changing the automotive landscape.
By: HT Auto Desk , updated on: August 23, 2024, 21:01 pm
Maruti Suzuki says that 30 per cent of its total sales come from the Nexa channel and this is reason enough to take Nexa to customers in smaller towns.
,
Maruti Suzuki says that 30 per cent of its total sales come from the Nexa channel and this is reason enough to take Nexa to customers in smaller cities and towns in the country.
Some of the more premium or exclusive models like the Jimny are offered by Maruti Suzuki under its Nexa retail channel.
Maruti Suzuki on Friday announced that it will open a network of Nexa Studio outlets in smaller Indian cities and towns that did not have Nexa retail outlets till now. While there are 500 Nexa retail outlets across the country since the first one was set up in 2015, Maruti Suzuki says the Nexa Studios will be smaller versions of these retail outlets that will still offer the same premium sales and service benefits to customers in tier II and III cities and towns.
Maruti Suzuki Nexa was set up in 2015 as an alternative retail outlet and currently co-exists with the Maruti Suzuki Arena sales channels. Slightly more premium or even niche vehicle offerings from the Maruti Suzuki camp – such as the Jimny, Grand Vitara, Invicto and even cars like the Frontex, Baleno, Ciaz and XL6 are offered under the Nexa umbrella, while models like the Vigor, Swift, Ertiga and Brezza are sold under the Arena brand.
Also read: Maruti Suzuki's Nexa sold more than 27 lakh cars in 9 years, Baleno is the best selling car
But while Arena outlets are widely spread, Maruti Suzuki says Nexa will now be closer to more potential customers and this is the driving factor behind setting up Nexa Studio.
What is Maruti Suzuki Nexa Studio and how is it different from Nexa?
The Nexa Studio outlets will essentially be two-car-display-showrooms, but will still offer the entire product portfolio that exists under the Nexa umbrella. Maruti Suzuki officials say that the vehicle buying experience at the Nexa Studio will be exactly the same as at a Nexa outlet. Moreover, just like a Nexa service centre, the Nexa Studio will also offer after-sales support and service assistance.
So, while Nexa outlets are so far located in the big cities of the country, Nexa Studios will be set up in smaller cities and towns to bring the Maruti Suzuki brand closer to customers. “As we reach closer to customers, their trust in us increases. So our aim is to provide a better Nexa experience to customers in smaller towns. Each Nexa Studio has the potential to sell 20 to 25 cars every month,” said Partho Banerjee, senior executive officer, marketing and sales, Maruti Suzuki India Ltd (MSIL), during an interaction with members of the press.
Why is Nexa Studio important for Maruti Suzuki?
Banerjee highlights that about 30 per cent of Maruti Suzuki's sales in the country come from Nexa channels. And within the Nexa channel, about 37 per cent of sales come from tier II and III cities. “If we want these customers to visit our Nexa outlet, sometimes they have to travel 100 km. Now we will take Nexa closer to them. Our focus is on expanding our presence here (tier II and III cities and towns),” he said.
Maruti Suzuki has a wide presence across the Indian landscape and has the largest sales and after-sales network for any car manufacturer in the country.
First Publication Date: 23 August 2024, 16:48 PM IST
By: HT Auto Desk , updated on: 22 August 2024, 20:00 PM
The Suzuki Fronx for Japan will feature several changes compared to the India-spec version, especially in terms of the equipment available on it.
The Japanese-spec Suzuki Frontx features more equipment than the India-spec model, including ADAS, AWD and revised interiors
Suzuki is preparing to introduce the new Fronx subcompact coupe SUV in Japan later this year and the model is being exported to its home market from India. In fact, the India-made Fronx is the second model developed by Maruti Suzuki after the Baleno to be exported to Japan. While the first batch of shipments of the Japan-spec Fronx was recently dispatched from Gujarat, more details have emerged about what will be different in the car compared to the Indian version.
Japanese-spec Fronx: what’s different?
The Suzuki Fronx for Japan will feature several changes over the India-spec version, especially in terms of equipment on offer. The model is being produced at Suzuki Motor Group’s facility in Sanand, Gujarat, and shares its underpinnings with the Baleno. While the model sold in India gets 1.2-litre naturally aspirated petrol and 1.0-litre turbo petrol engine options, the Japanese model will get a 1.5-litre naturally aspirated petrol engine.
Also Read: Maruti Suzuki Begins Exports Of Made-In-India Frontx Coupe SUV To Japan
The cabin of the Frontex in Japan will feature a dark grey and plum-themed colour scheme, while the Indian model features a plum and black theme
This is not surprising as there are no specific restrictions in Japan except for the kei segment. Moreover, Maruti Suzuki is already exporting the Fronx and its rebadged Toyota cousin (Starlet Cross) to South Africa with the same displacement engine.
However unlike the Indian version, which has only a front-wheel drive configuration, the Fronx for Japan will come with Suzuki’s AllGrip AWD technology for better traction. Most parts of Japan experience snowfall, which makes AWD an essential safety feature in such conditions. The AllGrip AWD system comes with multiple off-road modes including Auto, Sport, Snow and Lock. The rear suspension system on the Japanese Fronx has also been reworked with a rear torsion beam setup with a unique layout to accommodate the AWD system.
The Japanese-spec Frontex will get a 1.5-litre petrol engine with manual and automatic transmission options
Japanese-spec vs India-spec frontx cabin
Additionally, the Japan-spec Fronx features a different interior with a dark brown and plum-themed layout. It is also a more plush cabin with soft-touch material on the door pads, and piano black finish on the door handles, steering wheel, and centre console. The seats are made of fabric and faux leather for a premium look.
Also read: Maruti Suzuki Fronx Real Efficiency Tested. See How It Works
One of the major differences in the Japanese Fronx will be the addition of Advanced Driver Assistance System (ADAS), which will offer lane-keeping assist, auto emergency braking, front parking sensors, auto cruise control, heated seats, electronic parking brake with hill hold, and more.
Bookings for the new Suzuki Fronx have begun in Japan, while the launch will take place sometime next month. Deliveries will begin later this year.
First Publication Date: 22 August 2024, 20:00 PM IST
By: Paarth Khatri | Updated on: 15 May 2024, 10:04 AM
Mahindra XUV 3XO is offered with three engine options and nine variants.
The Mahindra XUV 3XO comes with a new 6-speed automatic transmission.
Mahindra recently launched the XUV 3XO in the Indian market. It is essentially a heavily updated version of the XUV300. Now, the brand has opened bookings for the XUV 3XO online on the website and at authorised dealerships as well. Mahindra has also announced that they will be commencing deliveries of the sub-compact SUV from 26th May. Having said that, interested customers can already check out the XUV 3X0 at the nearby dealerships.
The XUV 3X0 will be offered with three engine options. There is a 1.2-litre turbo petrol engine, a 1.2-litre petrol engine with direct-injection and a 1.5-litre diesel engine. The direct-injection petrol engine puts out 128 bhp of max power and a peak torque output of 230 Nm. The turbo petrol produces 108 bhp and 200 Nm whereas the diesel engine puts out 115 bhp and 300 Nm.
As standard, all engines come mated to a 6-speed manual gearbox whereas the diesel engine also gets a 6-speed AMT. What’s new for the 3XO is the 6-speed torque converter automatic transmission that is now available on both petrol engines.
Mahindra is offering the XUV 3XO in nine variants. The prices start at ₹7.49 lakh and go up to ₹15.49 lakh. Both prices are ex-showroom. The main rivals of the XUV 3XO are the Kia Sonet, Tata Nexon, Maruti SuzukiBrezza, Hyundai Venue and the upcoming compact SUV from Skoda.
Watch: Mahindra XUV 3XO review: XUV300 reborn with more zeal and style? | Check – Price, Interior, Colours
Some of the highlights of the XUV 3XO are the panoramic sunroof which is the largest in the segment, there is a 360-degree parking camera, dual-zone climate control and auto hold with an electronic parking brake. Then there is the addition of Level 2 ADAS. The hardware is shared with the XUV700. Moreover, there are also three steering modes – Comfort, Normal and Sport.
By: HT Auto Desk | Updated on: 15 Apr 2024, 07:54 AM
The fourth-generation Maruti Suzuki Swift is ready to hit the Indian market in May 2024 with a revamped design, new features and a new 1.2-litre Z-Ser
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The fourth-generation Maruti Suzuki Swift is ready to hit the Indian market in May 2024 with a revamped design, new features and a new 1.2-litre Z-Series three-cylinder petrol engine with mild-hybrid technology.
The fourth-generation Maruti Suzuki Swift is ready to hit the Indian market in May 2024 with a revamped design, new features and a new 1.2-litre Z-Series three-cylinder petrol engine with mild-hybrid technology.
Maruti Suzuki Swift has been making headlines over the last few months. The popular hatchback is all set to receive a completely new generation avatar in May this year, which will come with a revamped design, new features and a new 1.2-litre Z-Series three-cylinder petrol engine with mild-hybrid technology. This is going to be a major update for the Swift after a long time and is expected to boost the appeal of the hatchback further.
The new generation Maruti Suzuki Swift made its global debut at the 2023 Japan Mobility Show. Since then, the hatchback has gone on sale in global markets like Europe and Japan. Now, India is going to be added to that list. The India-spec next-generation Swift would be similar to the global model. However, the new generation Swift sits on the same platform as the current model.
2024 Maruti Suzuki Swift: Exterior
The new Maruti Suzuki Swift, also codenamed YED, comes with a significantly distinctive visual appearance compared to the outgoing model. It gets a new front profile featuring an updated radiator grille flanked by sharper and redesigned LED projector headlamps with integrated LED daytime running lights. The top variant would get LED fog lamps. The bumper too looks different. Moving to the side profile, the hatchback gets new design alloy wheels, and relocated rear passenger door handles. At the back, the new Swift sports redesigned LED taillights and a revamped bumper. The new Swift is expected to come available in new colour options.
2024 Maruti Suzuki Swift: Interior
Moving inside the cabin, the Swift gets a significantly updated dashboard layout sporting a free-standing touchscreen infotainment system and a fully digital instrument cluster. Seat and upholstery materials too come refreshed.
2024 Maruti Suzuki Swift: Safety
On the safety front, the new Swift would come with six airbags, ABS with EBD and ESP as standard, a three-point seatbelt for the second-row centre passenger, reverse parking camera. The India-spec Swift may miss out on the 360-degree camera and ADAS that are available in the global model.
2024 Maruti Suzuki Swift: Powertrain
The new generation Maruti Suzuki Swift gets a new Z-Series 1.2-litre three-cylinder petrol engine, which replaces the current model’s K12 four-cylinder petrol unit. Expect the power and torque output of the new engine to be similar to what the K12 unit generates. The current engine churns out 89 bhp peak power and 113 Nm maximum torque. Expect a five-speed manual unit and AMT option to be available for the new Swift. The biggest highlight would be the mild-hybrid technology that would be available across all the variants.
By: HT Auto Desk | Updated on: 02 Apr 2024, 07:01 AM
Rapid surges in SUV sales have propelled the growth in rural market sales for all the carmakers in India, while demand for small cars has slumped sign
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Rapid surges in SUV sales have propelled the growth in rural market sales for all the carmakers in India, while demand for small cars has slumped significantly.
Rapid surges in SUV sales have propelled the growth in rural market sales for all the carmakers in India, while demand for small cars has slumped significantly.
Rural India emerged as the driving force behind the record-breaking sales of passenger vehicle sales in FY24. After registering 41.2 lakh passenger vehicles in the CY23, now the Indian auto industry has sold 40 lakh PVs for the first time in a financial year in FY2024, reported Mint. Interestingly, this growth came despite the sliding numbers of hatchbacks, which conventionally remained the driving force behind the Indian passenger vehicle market as well as the rural PV sales.
The report has stated that in FY24, the Indian passenger vehicle market registered a total of 42.3 lakh units and one in every two cars sold in the country were SUVs. The overall passenger vehicle market in the country witnessed an 8.7 per cent year-on-year (YoY) growth over the 38.9 lakh cars sold in the previous financial year, which was another record for the Indian auto industry. Clearly, the sales of the passenger vehicles are on the momentum of creating incremental growth records over the last two financial years.
All OEMs register record rural sales
All the major car manufacturers in India reportedly witnessed all-time-high sales in rural markets in the last financial year. The demand and sales in the rural markets even overtook the urban markets, where the most preferred vehicles are SUVs.
Speaking on the rural demand and sales of Maruti Suzuki, the country’s most-selling passenger vehicle brand, Shashank Srivastava, executive committee member of Maruti Suzuki, said that sales for the OEM in the rural market were 7.87 lakh units, registering an 11 per cent YoY growth. He added that it was much better than the OEM’s urban market growth. “Rural sales of 7.87 lakh units this year, a growth of 11% year-on-year, have been much better than urban growth. Rural growth for the year is about 11% and urban growth is about 7%. And so, this is the highest-ever rural sales that we saw, which also should be a very good signal for the economy,” Srivastava said.
The second bestselling carmaker in India, Hyundai, attributed the rise in rural sales to multiple factors such as infrastructure development, increased access to information, and improved road quality across the country. Tarun Garg, Chief Operating Officer of Hyundai Motor India, said that rural sales for the OEM, for which SUVs account for more than 60 per cent of its total sales, reached a record 19.44 per cent in FY24, up from the previous year’s 18 per cent. This means that nearly one in every five Hyundai cars sold in India in FY24 were sold in rural areas. This signified a burgeoning consumer base beyond urban markets.
For homegrown auto major Tata Motors, rural sales contribute around 40 per cent to the OEM’s total sales. In the past five years, Tata Motors claims to have witnessed a five-times increase in rural market growth. The report quoted a Tata Motors spokesperson revealing that models like Tata Nexon, Punch and Tiago were the company’s highest-selling passenger vehicles in the rural markets in FY24. The OEM also attributed this sales surge to models like Punch CNG and Tiago EV.
What’s driving the surge in rural PV sales
The SUV segment in the Indian passenger vehicle market has been growing at a rapid pace over the last couple of years and it was no different in FY24. In the last fiscal, one in every two passenger vehicles sold in India, were SUVs, becoming the driving factor behind the overall PV sales growth as well as the rural market also. The segment reportedly registered its sharpest growth of 28 per cent in the last fiscal, while sales of hatchbacks or small cars accounted for 28 per cent of the total PV sales volume. The sales of hatchbacks witnessed a 12 per cent slump in the just concluded fiscal, compared to the FY23.
This comes as a major shift in trend. Earlier, the rural markets mostly preferred small cars at the entry level, but over the last couple of years that seems to have changed with aspirations of rural consumers also rising. Speaking on this, Shashank Srivastava said that the percentage sales of smaller cars is still higher in rural areas, but the overall segment construct of the markets is converging. Key factors such as rising rural incomes, higher internet penetration and connectivity are leading this change, Srivastava said. He also said the exponential growth in rural sales isn’t an isolated phenomenon, but a culmination of various factors fostering economic buoyancy in the countryside. “There seems to be a convergence in the segment choices of the rural and the urban consumers with a small lag of time,” the Maruti Suzuki official added.
By: HT Auto Desk | Updated on: 01 Apr 2024, 17:24 PM
Models like Fronx, Brezza and Grand Vitara continue to lead Maruti Suzuki’s charge in the SUV segment while Ertiga and XL6 power the carmaker in MPV s
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Models like Fronx, Brezza and Grand Vitara continue to lead Maruti Suzuki’s charge in the SUV segment while Ertiga and XL6 power the carmaker in MPV segment.
Maruti Suzuki continues to witness increase in sales of its utility vehicles with SUVs like Fronx, Brezza, Grand Vitara and Jimny.
Utility vehicles have proved to be the game-changer for Maruti Suzuki yet again as the carmaker recorded a 15 per cent jump in passenger car sales in March. With the help of SUVs and MPVs like Brezza and Ertiga among others, Maruti clocked more than 1.52 lakh sales last month. While the utility vehicle segment continues to witness rise in sales, the compact cars like Baleno and Swift continues a downslide for the carmaker. Overall, Maruti Suzuki ended the financial year with record sales of more than 21 lakh cars.
Compact cars from Maruti Suzuki continues to be the biggest contributor to its sales despite falling numbers. Maruti sells models like Baleno, Celerio, Dzire, Ignis, Swift and WagonR in this segment. In March, Maruti clocked 71,832 units in the segment which is lower than 69,844 units it could sell during the same month last year. Maruti is expected to see some upward movement in the segment when it launches the facelift version of the Swift and Dzire sometime later this year.
The biggest gainer among Maruti cars are its SUVs and MPVs. With sales of 58,436 units in March, Maruti saw an impressive 57 per cent increase over 37,054 units sold in March last year. SUVs like Brezza, Fronx and Grand Vitara remain the best-selling models for Maruti in this segment. In the MPV segment, Ertiga and XL6 remain among the top-selling models.
Small cars like Alto and S-Presso also saw rise in sales in the last month of the fiscal. The two models found 11,829 takers in March, marginally higher than 11,582 unit sales during the same month last year. Ciaz, the only mid-size sedan in Maruti’s lineup, saw only 590 units dispatched last month.
Overall, Maruti sold 21.35 lakh cars in the last 12 months, a record for India’s largest car manufacturer. Out of these, Maruti’s sale in India was nearly 17.60 lakh with almost 10 per cent increase over the last financial year. In FY2023-24, Maruti’s overall exports also hit a record of 2.83 lakh units. In March alone, Maruti exported 25,892 units.
By: HT Auto Desk | Updated on: 14 Mar 2024, 17:53 PM
Over 50 per cent or about 5,000 of Maruti Suzuki Subscribe customers were added in the current financial year.
The Maruti Suzuki Subscribe program witnessed a 44 per cent hike in subscriptions this fiscal garnering over 5,000 customers
Maruti Suzuki’s car leasing program, Subscribe, has achieved a new milestone as it hit 10,000 new car subscription sales. The automaker introduced the Maruti Suzuki Subscribe program in July 2020, bringing a more accessible way to lease cars at attractive monthly payments. The subscription program is in addition to the traditional retail sales channels offered by the automaker.
Maruti Suzuki revealed that a significant chunk of Subscribe customers are based out of major metros with its presence in over 25 cities. Moreover, over 50 per cent or about 5,000 customers were added in the current financial year itself. The carmaker also revealed that its premium cars including the Brezza, Baleno, Grand Vitara and Ertiga are among the most popular models accounting for over 53 per cent of the total subscriptions.
The Maruti Suzuki Baleno, Brezza, Grand Vitara, and Ertiga are the most popular subscription options
The Maruti Suzuki Subscribe program allows customers to select the ownership period based on their requirements. This could vary from a minimum of 12 months to four years. The company offers rental prices according to the tenure. The monthly payments include the car’s cost, insurance, maintenance and more, thereby ensuring a seamless ownership experience.
Commenting on the milestone, Shashank Srivastava, Senior Executive Officer, Marketing and Sales – Maruti Suzuki India Limited, said, “Since its introduction, the Maruti Suzuki Subscribe program has steadily been gaining acceptance among Indian buyers who prefer flexible buying and ownership experience. The vehicle subscription model is gradually gaining momentum in the country, and most of our customers are based out of Delhi-NCR, Mumbai, Hyderabad, Chennai, and Bangalore. Interestingly, over 50 per cent of the total Maruti Suzuki Subscribe customers have been added in the current financial year.”
Maruti Suzuki Subscribe is offered through five partners in the country and registered a 44 per cent growth in FY2023-24 year-to-date (YTD) over FY2023 YTD. The automaker also revealed that 65 per cent of the subscriptions were for 3-4 years, as customers are looking for more flexible vehicle ownership options.
Maruti Suzuki Arena sold over 9 lakh cars to women
By: HT Auto Desk | Updated on: 08 Mar 2024, 18:58 PM
Maruti’s new initiative is aimed at celebrating the growing number of women drivers and influencers in vehicle decisions across the country.
Maruti Suzuki Arena sells majority of manufacturer’s vehicles.
On account of Women’s Day, Maruti Suzuki has announced that they have sold more than 9 lakh cars through their Maruti Suzuki Arena dealerships. In FY23-24, 28 per cent chose Maruti Suzuki’s cars which is up from 18 per cent in FY17-18. The brand will be launching a new campaign called ‘Arena Journeys’ under the Maruti Suzuki Arena. This initiative is aimed at celebrating the growing number of women drivers and influencers in vehicle decisions across the country.
The campaign will include short stories from four well-known women directors such as Tanuja Chandra, Alankrita Shrivastava, Sonam Nair, and Tahira Kashyap Khurrana. The directors will be narrating interesting stories of women.
The first short story will debut on 8th March. Commenting on the launch of the ‘Arena Journeys’, Mr. Shashank Srivastava, Senior Executive Officer, Marketing and Sales, said, “As industry leaders, Maruti Suzuki India Limited is proud to shine a spotlight on the rising number of women taking charge of the roads. We are proud of the fact that over 9 lakh women buyers have found their right match with Maruti Suzuki Arena. More than 28% of women in FY23-24 chose the brand value of Maruti Suzuki as a reason to purchase. Arena Journeys is more than just a campaign; it’s a testament to the brand’s dedication to inclusivity, empowerment, and customer-centricity.”
Currently, the brand is working on the launch of Swift which is expected to make its debut in the coming months. The hatchback will get some major revisions to the exterior and the interior will have some hints of the Baleno. The biggest change will be the new engine. It will be a new three-cylinder unit that will replace the current four-cylinder unit. Suzuki says that they did this in favour of better fuel efficiency and the engine is supposed to deliver better low-end torque.
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