VW, unions hold 'constructive' talks, but no solution in sight

VW, unions hold 'constructive' talks, but no solution in sight

“After today's round it is clear that we are still far from a solution,” Volkswagen's chief negotiator Arne Mieswinkel said after more than seven hours of talks.

But Labor representative Thorsten Groeger said it was the first time that talks had taken place in a “constructive environment” and that they were ready to return to the negotiating table on 16 December.

Earlier in the day, Groeger said that unless Monday's talks take an amicable approach, unions see no more room for negotiations this year and that they will escalate the strike to unprecedented levels in 2025.

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Still, unions remained adamant in saying they would refuse to close the plant, while the carmaker said it could not be ruled out, showing that the two parties are still far apart.

VW employees shut down equipment on Monday at nine German sites that are at risk, while thousands of workers marched waving flags and blowing whistles at a intersection in Wolfsburg, where the carmaker is headquartered, to hear union leaders .

The latest talks, which initially began in September, come as Europe's biggest carmaker looks for ways to drastically cut costs in Germany to better compete with cheaper Asian rivals that have entered its home market. Is searching.

The VW crisis comes at a time of uncertainty and political turmoil in Europe's largest economy, as well as widespread turmoil among the region's automakers. German Chancellor Olaf Scholz, who is trailing in the polls ahead of the snap election, warned VW to close factories over the weekend.

The IG Metall union said some 68,000 workers on early and middle shifts in Wolfsburg went on strike for four hours, with late and night shifts still continuing.

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These strikes are already more widespread than the last round of major industrial action at VW in 2018, when more than 50,000 workers went on a so-called warning strike over pay at six sites.

IG Metall said there have never been any actual walkouts lasting 24 hours or more, beyond so-called “warning strikes”, which are marked in advance and carried out for limited periods.

The workers, who reject any cut in wages or plant closure, may eventually increase pressure on VW by holding a 24-hour strike and even an open strike.

In the 1970s, wage disputes would be settled at the last minute the night before a strike began.

cost cutting

Volkswagen says it needs to cut capacity and wages as demand for cars in Europe has fallen while costs in Germany have made it impossible to compete with new rivals.

“We need to reduce costs, reduce excess capacity,” Mieswinkel said ahead of the talks, which were taking place at the Volkswagen Arena where the VfL Wolfsburg Bundesliga team plays its football.

Thousands gathered, whistling, chanting slogans, criticizing management and chanting “Enough now! B2 is ready for battle!” from different parts of the company. Like there were signs.

CEO Oliver Blume last week defended Volkswagen Group's decisions in a rapidly changing environment, saying management cannot operate “in a fantasy world.”

Groeger urged VW to move toward a union position, warning Monday morning that the talks had destroyed confidence in the company among workers.

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“The board's behavior threatens to damage the VW brand and send the share price to rock bottom. This is the board's responsibility,” he said.

Volkswagen's stock is among the worst performers among European carmakers, falling nearly 25 percent this year.

Although the full impact of the strikes was not immediately clear, the union has said that several hundred cars were not built at the Wolfsburg plant alone as a result of the first round.

Automakers face increasing competition from China, where EV maker BYD recently said it hired nearly 200,000 new workers in car and component manufacturing between August and October.

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First publication date: 10 Dec 2024, 11:22 am IST

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VW's labor chief raised concerns over mass layoffs and closure of three German plants

VW's labor chief raised concerns over mass layoffs and closure of three German plants

Europe's biggest carmaker has been in talks with unions for weeks over a plan to revamp its business and cut costs, including considering closing a plant on home soil for the first time, the first in Germany. A major blow to industrial power.

Volkswagen reiterated on Monday that restructuring is needed and said it would make concrete proposals on Wednesday.

“Management is absolutely serious about all this,” Daniela Cavallo, the head of Volkswagen's works council, told workers at the carmaker's biggest plant in Wolfsburg, threatening to break off negotiations. Is.”

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“This is the plan of Germany's largest industrial group to start selling in its home country of Germany,” Cavallo said, without specifying which plants would be affected or how many of Volkswagen Group's approximately 300,000 employees in Germany would be furloughed. can be removed.

Cavallo's comments reflect a major escalation of conflict between Volkswagen workers and management, as the company faces serious challenges from higher energy and labor costs, tough Asian competition, weak demand in Europe and China and a slower-than-expected electric transition. Facing pressure.

He put further pressure on the German government to act to revive the economy, which looks set to contract for a second consecutive year, with Chancellor Olaf Scholz's coalition searching for ways to speed up growth. Scholz is trailing in the polls ahead of next year's federal elections.

Cavallo said Volkswagen also planned to cut salaries at the brand by at least 10% and freeze salaries in both 2025 and 2026.

Thousands of people gathered in Wolfsburg, where the company has been headquartered for nearly nine decades. Blowing horns and whistles, the workers insisted that not a single plant should be closed.

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Volkswagen said in a statement it would make proposals to cut labor costs on Wednesday, when employees and management meet for a second round of wage talks and the carmaker releases third-quarter results.

Volkswagen Group board member Gunnar Kilian said, “The situation is serious and the responsibility of the negotiating partners is enormous… Without comprehensive measures to regain competitiveness, we will not be able to make the necessary investments in the future.”

Thomas Schaefer, head of the Volkswagen brand division, said German factories were not productive enough and were operating 25тАУ50% above target costs, meaning some sites were twice as expensive as the competition.

Volkswagen shares fell more than 1% after the announcement. Shares of peer Mercedes-Benz also fell. VW shares have lost 44% of their value over the past five years, compared with a 12% decline for Renault and a 22% gain for Stellantis.

“The plans are far ahead of market expectations,” said Daniel Schwarz, an analyst at Stifel. тАЬI believe this reflects a unique combination of adverse factors: competition in China, softening demand in Europe, particularly BEVs (battery powered electric vehicles), tighter regulation.тАЭ

The unions hold great sway at VW, where worker representatives hold half the seats on the supervisory board and, in theory, are legally entitled to strike from December 1 as a tool to further escalate the conflict.

Volkswagen's position reflects a broader trend in the world's third-largest economy, which is seeing its dominance challenged by more nimble and cheaper rivals in key sectors including the auto industry, its industrial backbone.

“If VW confirms its dystopian path on Wednesday, the board should expect the same outcome from our side,” said Thorsten Gr├╢ger, negotiator for the IG Metall union, warning of fierce resistance.

Schwarz said a strike, which had been threatened in early December, now became possible.

Cavallo said Berlin urgently needed to come up with a masterplan for German industry to ensure it does not “go down the drain”.

Also read: Mercedes-Benz's quarterly profit fell by more than 50 percent amid Chinese market troubles.

A government spokesman said Berlin was aware of Volkswagen's difficulties and remained in close dialogue with the company and labor representatives.

“The Chancellor's position on this is clear, namely that potentially bad management decisions of the past should not be to the detriment of staff. The aim now is to retain and protect jobs,” the spokesman said at a regular briefing.

Scholz and his Finance Minister Christian Lindner are both hosting separate business summits on Tuesday, while Economy Minister Robert Habeck last week laid out a major plan to stimulate investment.

Industry data suggests there will be no recovery for automakers, said Moritz Kronenberger, a portfolio manager at Union Investment, which owns shares in Volkswagen.

тАЬSignificant cost-cutting measures must therefore be taken immediately, before the ongoing underutilization of the plants leads to negative cash flows.тАЭ

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It's even more bad news for German carmakers from last week, with Mercedes-Benz and Porsche both vowing to take cost-cutting measures after falling profits in the weak Chinese market.

German carmakers are also fearful of being caught in the crossfire of a trade war between the EU and China, with steep EU tariffs on Chinese electric vehicles set to take effect this week.

“I believe that anyone who has not yet understood what it is all about should wake up now,” said Stefan Erhard, an employee at another Volkswagen plant near the German city of Kassel.

тАЬIt's really about all our livelihoods, suppliers for the future. It's about every little baker in this place. “I have to say, I'm really a little scared.”

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First publication date: 29 October 2024, 09:04 am IST

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рдлреЙрдХреНрд╕рд╡реИрдЧрди рдирд╣реАрдВ рдЪрд╛рд╣рддреА рдХрд┐ рдЙрд╕рдХреА рдХрд╛рд░реЗрдВ рдЬреНрдпрд╛рджрд╛ рдЖрдХреНрд░рд╛рдордХ рджрд┐рдЦреЗрдВред рдЗрд╕рдХрд╛ рдХреНрдпрд╛ рдорддрд▓рдм рд╣реИ

рдлреЙрдХреНрд╕рд╡реИрдЧрди рдирд╣реАрдВ рдЪрд╛рд╣рддреА рдХрд┐ рдЙрд╕рдХреА рдХрд╛рд░реЗрдВ рдЬреНрдпрд╛рджрд╛ рдЖрдХреНрд░рд╛рдордХ рджрд┐рдЦреЗрдВред рдЗрд╕рдХрд╛ рдХреНрдпрд╛ рдорддрд▓рдм рд╣реИ

  • рдлрд╝реЙрдХреНрд╕рд╡реИрдЧрди рдХреЗ рдбрд┐рдЬрд╝рд╛рдЗрди рдкреНрд░рдореБрдЦ рдиреЗ рдХрд╣рд╛ рдХрд┐ рдЬрд░реНрдорди рд╡рд╛рд╣рди рдирд┐рд░реНрдорд╛рддрд╛ рдХреА рдХрд╛рд░реЗрдВ рдмрд╣реБрдд рдЖрдХреНрд░рд╛рдордХ рд╣реЛрдиреЗ рдХреЗ рдмрдЬрд╛рдп рдЕрдЪреНрдЫреА рджрд┐рдЦреЗрдВрдЧреАред
рдлрд╝реЙрдХреНрд╕рд╡реИрдЧрди рдХреЗ рдбрд┐рдЬрд╝рд╛рдЗрди рдкреНрд░рдореБрдЦ рдиреЗ рдХрд╣рд╛ рдХрд┐ рдЬрд░реНрдорди рд╡рд╛рд╣рди рдирд┐рд░реНрдорд╛рддрд╛ рдХреА рдХрд╛рд░реЗрдВ рдмрд╣реБрдд рдЖрдХреНрд░рд╛рдордХ рд╣реЛрдиреЗ рдХреЗ рдмрдЬрд╛рдп рдЕрдЪреНрдЫреА рджрд┐рдЦреЗрдВрдЧреАред

рдЕрдзрд┐рдХрд╛рдВрд╢ рд╡реИрд╢реНрд╡рд┐рдХ рдХрд╛рд░ рдирд┐рд░реНрдорд╛рддрд╛ рдЕрдкрдиреЗ рд╡рд╛рд╣рди рдбрд┐рдЬрд╝рд╛рдЗрди рдХреЗ рд▓рд┐рдП рдЖрдХреНрд░рд╛рдордХ рдбрд┐рдЬрд╝рд╛рдЗрди рднрд╛рд╖рд╛ рдЕрдкрдирд╛ рд░рд╣реЗ рд╣реИрдВред рдЗрдирдореЗрдВ рд╕реЗ рдХреБрдЫ рдбрд┐рдЬрд╝рд╛рдЗрди рддрддреНрд╡реЛрдВ рдореЗрдВ рддреЗрдЬ рдХреНрд▓рд╕реНрдЯрд░ рдХреЗ рд╕рд╛рде рдмреЛрд▓реНрдб рдПрд▓рдИрдбреА рд╣реЗрдбрд▓реИрдВрдк, рд╡рд┐рд╢рд╛рд▓ рд░реЗрдбрд┐рдПрдЯрд░ рдЧреНрд░рд┐рд▓, рдлреНрд▓реЗрдпрд░реНрдб рдлреЗрдВрдбрд░, рд╕реНрдкрд╖реНрдЯ рд░реВрдк рд╕реЗ рдЙрднрд░реЗ рд╣реБрдП рд╕реНрдкреЙрдЗрд▓рд░ рдЖрджрд┐ рд╢рд╛рдорд┐рд▓ рд╣реИрдВред рд╣рд╛рд▓рд╛рдВрдХрд┐, рдЬрд░реНрдорди рдСрдЯреЛ рдкреНрд░рдореБрдЦ рдХреЗ рд▓рд┐рдП рд╡реЛрдХреНрд╕рд╡реИрдЧрдирдРрд╕реЗ рдбрд┐рдЬрд╝рд╛рдЗрди рджрд░реНрд╢рди рдмрд╣реБрдд рдЖрдХрд░реНрд╖рдХ рдирд╣реАрдВ рд╣реИрдВред рдЗрд╕рдХреЗ рдмрдЬрд╛рдп, рд╡рд╛рд╣рди рдирд┐рд░реНрдорд╛рддрд╛ рдЪрд╛рд╣рддрд╛ рд╣реИ рдХрд┐ рдЙрд╕рдХреА рдХрд╛рд░реЗрдВ рдЕрдЪреНрдЫреА рджрд┐рдЦреЗрдВред

рдЯреЙрдк рдЧрд┐рдпрд░ рдХреЗ рд╕рд╛рде рдмрд╛рддрдЪреАрдд рдореЗрдВ рд╡реЛрдХреНрд╕рд╡реИрдЧрди рдХреЗ рдбрд┐рдЬрд╝рд╛рдЗрди рдкреНрд░рдореБрдЦ рдПрдВрдбреА рдорд╛рдЗрдВрдбреНрдЯ рдиреЗ рдХрд╣рд╛ рд╣реИ рдХрд┐ рдХрд╛рд░ рдХреЗ рдбрд┐рдЬрд╝рд╛рдЗрди рдереЛрдбрд╝реЗ рдЕрдиреБрдХреВрд▓ рд╣реЛрдиреЗ рдореЗрдВ рдХреБрдЫ рднреА рдЧрд▓рдд рдирд╣реАрдВ рд╣реИред рдорд╛рдЗрдВрдбреНрдЯ рдиреЗ рдХрд╣рд╛ рдХрд┐ рд╡реЛрдХреНрд╕рд╡реИрдЧрди рдХрд╛рд░реЛрдВ рдХреЛ рд╕рд╛рд░реНрд╡рдЬрдирд┐рдХ рд░реВрдк рд╕реЗ рд╕рдмрд╕реЗ рд╢рд╛рдирджрд╛рд░ рдпрд╛ рдЖрдХреНрд░рд╛рдордХ рджрд┐рдЦрдиреЗ рдХреА рдЬрд╝рд░реВрд░рдд рдирд╣реАрдВ рд╣реИред “рдореЗрд░рд╛ рдорд╛рдирдирд╛ тАЛтАЛтАЛтАЛрд╣реИ рдХрд┐ рдЬреНрдпрд╛рджрд╛рддрд░ рд▓реЛрдЧ рд╕рд╛рд░реНрд╡рдЬрдирд┐рдХ рд░реВрдк рд╕реЗ рд╕рдмрд╕реЗ рдЕрдЪреНрдЫреЗ рдирд╣реАрдВ рджрд┐рдЦрдирд╛ рдЪрд╛рд╣рддреЗ рд╣реИрдВ рдпрд╛ рдЖрдХреНрд░рд╛рдордХ рджрд┐рдЦрдирд╛ рдирд╣реАрдВ рдЪрд╛рд╣рддреЗ рд╣реИрдВред рд╡реЗ рдЦреБрд╢ рдФрд░ рдЖрд╢рд╛рд╡рд╛рджреА рд░рд╣рддреЗ рд╣реБрдП рдПрдХ рд╕реВрдЯ рдФрд░ рдПрдХ рдЕрдЪреНрдЫреА рдмрд╛рд╣рд░реА рдЙрдкрд╕реНрдерд┐рддрд┐ рдЪрд╛рд╣рддреЗ рд╣реИрдВред рдЖрдХреНрд░рд╛рдордХ рд╣реЛрдиреЗ рдХреА рдХреНрдпрд╛ рдЖрд╡рд╢реНрдпрдХрддрд╛ рд╣реИ? рд╣рдорд╛рд░рд╛ рдореВрд▓ рдЗрд╕ рдкреНрд░рдХрд╛рд░ рд╣реИ: рдЕрдЪреНрдЫреЗ рд▓реЛрдЧ рдмрдиреЗрдВ,'' рдЙрдиреНрд╣реЛрдВрдиреЗ рдХрд╣рд╛ред

рдпреЗ рднреА рдкрдврд╝реЗрдВ: рд╡реЛрдХреНрд╕рд╡реИрдЧрди рд╡рд░реНрдЯрд╕: рдЖрдкрдХреЛ рдЗрд╕ рддреНрдпреЛрд╣рд╛рд░реА рд╕реАрдЬрд╝рди рдХреЗ рджреМрд░рд╛рди рдЗрд╕реЗ рдЦрд░реАрджрдиреЗ рдкрд░ рд╡рд┐рдЪрд╛рд░ рдХреНрдпреЛрдВ рдХрд░рдирд╛ рдЪрд╛рд╣рд┐рдП

рдлрд╝реЙрдХреНрд╕рд╡реИрдЧрди рдХреА рдХрд╛рд░реЛрдВ рдХрд╛ рдбрд┐рдЬрд╝рд╛рдЗрди рд╣рд╛рд▓ рд╣реА рдореЗрдВ рдмрд╣реБрдд рдЖрдХреНрд░рд╛рдордХ рдирд╣реАрдВ рд░рд╣рд╛ рд╣реИред рднрд▓реЗ рд╣реА рдЗрд╕рдХреА рдХреБрдЫ рдХрд╛рд░реЛрдВ рдиреЗ рд╕рдордХрд╛рд▓реАрди рдЖрдХреНрд░рд╛рдордХ рд╕реНрдЯрд╛рдЗрд▓ рдХреЛ рдЕрдкрдирд╛рдпрд╛ рд╣реИ, рд▓реЗрдХрд┐рди рдЗрд╕рдореЗрдВ рдЪрд┐рдХрдиреА рд░реЗрдЯреНрд░реЛ рд╕реНрдЯрд╛рдЗрд▓ рднреА рд╣реИред рдЙрджрд╛рд╣рд░рдг рдХреЗ рд▓рд┐рдП, рд╡реЛрдХреНрд╕рд╡реИрдЧрди рдЖрдИрдбреА.рдмрдЬрд╝ рдиреЗ рд░реЗрдЯреНрд░реЛ рд╕реМрдВрджрд░реНрдп рдмрд┐рдЯреНрд╕ рдХреЗ рд╕рд╛рде рдЖрдзреБрдирд┐рдХ рдЖрдХреНрд░рд╛рдордХ рдбрд┐рдЬрд╛рдЗрди рддрддреНрд╡реЛрдВ рдХреЛ рдорд┐рд╢реНрд░рд┐рдд рдХрд┐рдпрд╛ рд╣реИред рдЕрдзрд┐рдХрд╛рдВрд╢ рд╡реЛрдХреНрд╕рд╡реИрдЧрди рдПрд╕рдпреВрд╡реА рдФрд░ рдЧреЛрд▓реНрдл рдЬреАрдПрд▓рдЖрдИ рдФрд░ рдЧреЛрд▓реНрдл рдЬреАрдЯреАрдЖрдИ рднреА рдЙрддрдиреА рдЖрдХреНрд░рд╛рдордХ рдирд╣реАрдВ рджрд┐рдЦрддреА рд╣реИрдВ рдЬрд┐рддрдиреА рдЕрдиреНрдп рдмреНрд░рд╛рдВрдбреЛрдВ рдХреА рдХрдИ рдЕрдиреНрдп рд╕рдордХрд╛рд▓реАрди рдХрд╛рд░реЗрдВ рджрд┐рдЦрддреА рд╣реИрдВред

рд╕реБрдЭрд╛рдИ рдЧрдИ рдШрдбрд╝реА: рд╡реЛрдХреНрд╕рд╡реИрдЧрди рдЯрд┐рдЧреБрдЖрди рдкрд╣рд▓реА рдбреНрд░рд╛рдЗрд╡ рд╕рдореАрдХреНрд╖рд╛

рднрд╡рд┐рд╖реНрдп рдХреА рд╡реЛрдХреНрд╕рд╡реИрдЧрди рдХрд╛рд░реЛрдВ рдХреЗ рд▓рд┐рдП рдХреЗрдмрд┐рди рдбрд┐рдЬрд╛рдЗрди рдкрд░ рдмреЛрд▓рддреЗ рд╣реБрдП, рдорд╛рдЗрдВрдбрде рдиреЗ рдХрд╣рд╛ рдХрд┐ рдСрдЯреЛ рдХрдВрдкрдиреА рдЕрдкрдиреА рдЕрдЧрд▓реА рдкреАрдврд╝реА рдХреЗ рдЗрдВрдЯреАрд░рд┐рдпрд░ рдкрд░ рдмрд╣реБрдд рдХрд╛рдо рдХрд░ рд░рд╣реА рд╣реИред рдЙрдиреНрд╣реЛрдВрдиреЗ рдХрд╣рд╛ рдХрд┐ рднрд╡рд┐рд╖реНрдп рдХреА рд╡реЛрдХреНрд╕рд╡реИрдЧрди рдХрд╛рд░реЛрдВ рдХреЗ рдХреЗрдмрд┐рди рд╕рд╕реНрддреЗ рдЯреНрд░рд┐рдо рдЯреБрдХрдбрд╝реЛрдВ рдХреЛ рд╣рдЯрд╛рдХрд░ рдФрд░ рдЙрдЪреНрдЪ рдЧреБрдгрд╡рддреНрддрд╛ рд╡рд╛рд▓реА рд╕рд╛рдордЧреНрд░реА рдкрд░ рдЕрдзрд┐рдХ рдкреИрд╕рд╛ рдЦрд░реНрдЪ рдХрд░рдХреЗ рдФрд░ рднреА рдмреЗрд╣рддрд░ рд╣реЛ рдЬрд╛рдПрдВрдЧреЗред рдЙрдиреНрд╣реЛрдВрдиреЗ рдЖрдЧреЗ рдХрд╣рд╛, “рд╣рдо рд╕рд╕реНрддреА рдкреНрд▓рд╛рд╕реНрдЯрд┐рдХ рд╕рд╛рдордЧреНрд░реА рдХреЛ рдмрд╛рд╣рд░ рдХрд░рдиреЗ рдХреА рдХреЛрд╢рд┐рд╢ рдХрд░реЗрдВрдЧреЗ рдФрд░ рдЙрд╕рдХреЗ рдмрдЬрд╛рдп рдХрдкрдбрд╝реЛрдВ рдкрд░ рдкреИрд╕рд╛ рд▓рдЧрд╛рдПрдВрдЧреЗ рдФрд░ рдЧреБрдгрд╡рддреНрддрд╛ рдореЗрдВ рд╕реБрдзрд╛рд░ рдХрд░реЗрдВрдЧреЗред”

рдЪреЗрдХ рдЖрдЙрдЯ рднрд╛рд░рдд рдореЗрдВ 2024 рдореЗрдВ рдЖрдиреЗ рд╡рд╛рд▓реА рдХрд╛рд░реЗрдВ, рднрд╛рд░рдд рдореЗрдВ рд╕рд░реНрд╡рд╢реНрд░реЗрд╖реНрда рдПрд╕рдпреВрд╡реА.

рдкреНрд░рдердо рдкреНрд░рдХрд╛рд╢рди рддрд┐рдерд┐: 30 рд╕рд┐рддрдВрдмрд░ 2024, 11:46 рдкреВрд░реНрд╡рд╛рд╣реНрди IST


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Volkswagen to bring back physical buttons in new cars in era of touchscreen

Volkswagen to bring back physical buttons in new cars in era of touchscreen

In an era when almost every car manufacturer is focusing on touchscreen controls or touch panels inside their respective car cabins, Volkswagen is thinking otherwise. The German automobile giant is planning to bring back physical buttons in its new cars, reveals a report by British automotive publication Autocar UK. Volkswagen has revealed the interior of its ID. 2all concept and previewed what the cabin of its future cars would look like.

By: HT Auto Desk
| Updated on: 19 Dec 2023, 16:07 PM

The revelation of Volkswagen’s plan to bring back physical buttons comes at a time when automakers around the world are being criticised for their over-reliance on touchscreen controls.

Volkswagen’s interior designer Darius Watola reportedly said that the ID. 2all previews a new approach for all the future cars the automaker is slated to bring. Also, Watola reportedly said that this move of bringing back physical buttons comes in response to the criticism about over-reliance on touch controls. Volkswagen is not the only automaker to think this way, as several other carmakers too are shifting their strategies in similar lines.

Also Read : Physical buttons are much easier to use than touchscreens: Study.

Interestingly, as almost every automaker around the world is increasingly focusing on removing the conventional physical buttons in favour of the touchscreen controls, consumers have been complaining that instead of increasing convenience the touchscreen controls are often proving to be inconvenient and risky as well. This criticism has reportedly propelled Volkswagen to plan to bring back conventional physical buttons in its future passenger vehicles.

Interestingly, this move comes as a complete reversal from the strategy the German automaker took under the former CEO Herbert Diess. It decided to follow in Tesla’s footsteps and centralize the majority of its controls to the touchscreen infotainment screen. Volkswagen also removed the physical buttons from the steering wheels and replaced them with touch-sensitive capacitive buttons. This move reportedly frustrated the Volkswagen customers. Volkswagen’s current CEO Thomas Schafer has even said that this move has done a lot of damage to the brand. Considering this, the move to bring back physical buttons inside the cabin comes as a significant shift from the automaker’s previous strategy.

First Published Date: 19 Dec 2023, 16:07 PM IST


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