India SUV
Despite this new record, there has been a big decline in the Panch cell in recent months. According to SIAM data, Tata Motors sold 202,031 units of punch in 2024, which is an average of 16,836 units every month. However, in the first half of 2025, the cell has come down to 84,579 units, with a monthly average of 14,096 units. Compared to the same time of last year, it is a fall of 23% from 110,308 units in the first half of 2024.
Tata's concern has also increased from the fact that in recent months, models priced much higher than the punch, such as Hyundai's Creta and Mahindra's Scorpio, have recorded a good sale. New players have also entered the compact SUV segment, such as Skoda launched on January 27 and Kia Kia Kia Kia Kia, launched on 1 February, has sold more than 50,000 units in total this year. Due to which the challenge for Tata has increased further.
First Time Buyers' first choice
About 70% of the Panch ICE buyers are first time buyers. EV's popularity among women buyers is also increasing, there are 25 % of women in the Panch cell. Panch has seen a lot of demand from urban and rural areas, with 24% sales coming from Tier-1 cities, 42% from Tier-2 and 34% Tier-3 cities. It continues to give large contribution to Tata Motors Total Passenger Cell portfolio, which is 36% of the sales.