New Delhi. The Indian automobile industry witnessed a historic transformation in 2025, when Mahindra & Mahindra reached the second position in annual passenger vehicle sales. This achievement is a major breakthrough for the company, which has left behind Hyundai Motor India and Tata Motors, which have been present in the market for a long time. Becoming the runner-up clearly shows Mahindra's growing hold in the market, which is due to its growing SUV range and strong consumer demand.
Data received from vehicle portal
According to data from the government's vehicle portal, Mahindra made record sales of 5.81 lakh units till December 25, 2025. With this figure, the Mumbai based SUV specialist left behind Tata Motors (5.52 lakh units) and Hyundai (5.50 lakh units). This is the first time that a domestic manufacturer, which focuses only on utility vehicles, has overtaken companies that sell a variety of vehicles like hatchbacks and sedans. At the same time, Maruti Suzuki retained its market leader crown with 17.50 lakh units.
How Mahindra reached number 2
Mahindra reaching number two was not a coincidence, but it is the result of a thoughtfully made product strategy, which gained momentum in the beginning of 2025. While legacy models like the Scorpio-N, Scorpio Classic and Thar Rocks laid a strong foundation, the company's aggressive entry into the premium electric SUV segment gave it a decisive lead.
BE 6e and XEV 9e shine
Launched in early 2025, the BE 6e and XEV 9e together sold more than 38,000 units, giving Mahindra a major share in the Indian EV market. Their success justified Mahindra's big bet on INGLO electric architecture. Maintaining the same momentum, Mahindra launched the XEV 9S in November 2025, which is a flagship 7-seater electric SUV. Its price starts at Rs 19.95 lakh and it has features like 59-79 kWh battery option and triple-screen dashboard, which will further strengthen the company's position in 2026.
Tata Motors at number 3
Tata Motors secured the third position with 5.52 lakh units in 2025. The company made a tremendous comeback in the fourth quarter due to Curve and updated Nexon. Although Tata has a strong hold in the EV segment, the growth of internal combustion engine vehicles lagged behind Mahindra's double digit growth, which clearly shows the changing direction of the market. At the same time, Hyundai slipped to fourth place with sales of 5.50 lakh units in 2025.




















