MG Windsor will be the company's third all-electric car, before which ZS EV and Comet EV have been launched. JSW MG Motor India's Windsor is a crossover utility vehicle.
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The MG Windsor EV is all set to be officially launched in India today and will be the first crossover utility vehicle (CUV) from the manufacturer that also sells the ZS EV and the Comet EV in the country. While JSW MG Motor India has expertise in offering battery-powered mobility options, this is the first time it is entering the CUV space and is looking to cement its credentials of offering zero-emission, tech-laden cars that also offer great comfort. Now while the Windsor EV is essentially a re-badged version of the Wuling Cloud EV that is already sold in several international markets, the India-specific model is likely to feature some changes that will be unique to here. Catch the live and latest updates from the MG Windsor EV launch here.
What does the name 'Windsor' mean?
On August 1, JSW MG Motor India confirmed that the Cloud EV in India will be called the Windsor EV. The company said that the name is named after Windsor Castle in the UK. A press release issued by the company at the time stated, “Windsor Castle is renowned across the world as a symbol of royalty and majesty, which is reflected in every detail of this CUV, which exudes fine craftsmanship, premiumness and spaciousness.”
Why is JSW MG Motor focusing on EVs?
MG is not one of the major players in the Indian car market. But it still sees a lot of potential in the nascent electric car market, where Tata Motors has a huge share. Companies like Maruti Suzuki and Hyundai are either not present or at least missing from the sub-brands. In the Rs 20 lakh price segment, new players have a level playing field. Around 35 to 40 per cent of MG's total sales in the country come from its electric models – the ZS EV and the Comet EV. Adding a third model in the form of the Windsor EV could add traction for the company, while other companies are also looking to enter the battery-mobility space. Did you know that Maruti Suzuki and Hyundai have already confirmed EVs for India?
Joint venture between MG and JSW Group
In 2023, MG, owned by China's SAIC Motor, signed a joint venture with India's JSW Group. The company was renamed JSW MG Motor India and the partnership is primarily focused on bringing new models, most of which will be powered by alternative fuel sources. Battery-powered cars are seen as a key driver of growth, with executives claiming at least one new product is launched every three to six months here. The same executives also claim that the company is aiming to sell one million EVs in India by 2030.
A look at MG's India visit
MG began its journey in India in 2019 and the Hector was its go-to product at the time. The Hector remains its most popular model and competes in the mid-size SUV space. In the following years, the company also rolled out models such as a three-row version of the Hector called the Hector Plus, Astor, Gloster, ZS EV and Comet EV. The company has repeatedly underlined its ability to offer tech-heavy vehicles that primarily appeal to the young car-buying audience. But despite the options in its product portfolio, it is the Hector that remains the power player for the brand here.
Check out upcoming EV cars in India, upcoming EV bikes in India.
First Publication Date: Sep 11, 2024, 07:48 AM IST
