In this article, we’ll estimate the variant-wise ex-showroom price of the upcoming Curvv SUV — Tata’s new coupe SUV to rival the Hyundai Creta, Kia Seltos, Maruti Grand VItara and other C-segment SUVs. We’ll explain the logic behind the calculations along with the reasons to support our conclusions in the Curvv expected price table. As and when we get more information affecting our estimations about the Tata Curvv price, we’ll update this article to accommodate new findings.
2024 Tata Curvv Price — Expected Price Range Summary
If you trust our logic or don’t have the time to go deep into the details of how we arrived at the final price range of the Curvv, then the following table should suffice:
2024 TATA CURVV PRICE RANGE
EXPECTED EX-SHOWROOM PRICE (NOVEMBER 18, 2023)
1.2L Turbo Petrol-Manual
Rs. 11.0 lakh – Rs. 17.0 lakh
1.2L Turbo Petrol-Auto (DCT)
Rs. 14.0 lakh – Rs. 18.50 lakh
1.5L Turbo Petrol-Manual
Rs. 16.50 lakh – Rs. 19.0 lakh
1.5L Turbo Petrol-Auto (DCT)
Rs. 18.0 lakh – Rs. 21.0 lakh
1.5L Turbo Diesel-Manual
Rs. 12.50 lakh – 19.50 lakh
We’re expecting the 2024 Curvv’s 1.2L turbo petrol-manual variants to cost between Rs. 11.0 lakh and Rs. 17.0 lakh (ex-showroom). The Curvv’s 1.2L turbo petrol variants with DCT automatic transmission could start from Rs. 14.0 lakh and go up to Rs. 18.50 lakh while carrying a premium of about Rs. 1.30 lakh for the automatic transmission.
The more powerful 1.5L turbo petrol engine could carry a premium of Rs. 1.0 lakh over the smaller turbo petrol engine. The 1.5L turbo petrol-manual variants prices could range from Rs. 16.50 lakh to Rs. 19.0 lakh. Here too, the automatic transmission could carry a premium of about Rs. 1.30 lakh thus stretching the tentative price range from Rs. 18.0 lakh to Rs. 21.0 lakh (ex-showroom).
The 1.5L turbo diesel engine may only get the manual transmission. The Curvv diesel variants could cost between Rs. 12.50 lakh and Rs. 19.0 lakh.
V3Cars’ History Of Wins And Losses With Tata Cars
If you have followed our price reaction articles and videos for a while, you’d know that we tend to get the starting price pretty accurately for Tata cars. In case you haven’t seen our track record, you can visit the following links:
You’ll notice a pattern in our price predictions for Tata cars. We tend to get the starting and lower variant prices quite well but our optimism takes over with higher trims. We expect Tata to be somewhat reasonable and they end up disappointing. This is even after we factor in their confidence. They show us a new level of confidence — or should I call it arrogance.
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2 Sides To The Problem — How We Arrived At Rs. 11.0 Lakh Starting Price? — Curvv Base Model Expected Price
On the one hand, Tata are looking extremely confident in their offerings. Thus, the prices of their higher trims end up pushing new limits. The Nexon breached the Rs. 15.0 lakh limit — a first for a B2 SUV. The Harrier and Safari breached the Rs. 25.0 lakh barrier. With an ex-showroom price of Rs. 26.57, only the XUV700’s top variant with diesel-automatic powertrain and 4WD decisively breaches this limit. The 2WD version barely crosses it. Meanwhile, we have the Safari top model carrying an ex-showroom price of Rs. 27.34 lakh without a 4WD system. If that’s not arrogance, I don’t know what is.
On the other hand, we have the Curvv entering a segment with multiple big dogs. The Creta, Seltos and Grand Vitara have their feet welded in the C-SUV space with each car crossing the 10,000 monthly deliveries each. So, Tata aren’t just going against a segment leader. They have 3 established segment leaders.
Now, they may not have so much experience fighting off rivals in the D segment. But they sure have experience establishing a stronghold in the dense B2 SUV space. The Nexon managed to carve out a space for itself when EcoSport and Brezza were the top players. Sonet and Venue later attempted to cause some damage but failed to put a dent in Nexon’s popularity.
Moreover, Tata tend to keep the starting prices fairly reasonable. So, we don’t expect much deviation from the segment norm, which is about Rs. 11.0 lakh base price for a C-SUV.
Tata Curvv 2024 Top Model Expected Price
On the upper limit, the price of Rs. 21.0 lakh may not seem much like Tata’s as they usually blow through all established norms. But, this time, they have some serious competition. So, they may just keep their “confidence” in check and cap the Curvv’s launch price at Rs. 21.0 lakh for the 1.5L turbo petrol engine. Although, the larger engine may not become available at launch as the DCT might need more time with the 225Nm engine (new 1.2L turbo petrol) before doing duty with the 280Nm engine (1.5L turbo petrol).
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